Scientific Games Corporation has launched its industry leading products into the Ukraine market, with an extensive and world-renowned product set including Electronic Gaming Machines (EGM’s), Tables and Progressive Jackpot Products.
Scientific Games has deployed products to some of the country’s most high-profile casinos including Slots City, Storm Ukraine and Billionaire Casino, with more on the horizon. Its entry to the market brings something genuinely new to Ukraine’s casino floors, delivering products that are proven to drive player loyalty, engagement and deliver revenue growth opportunities for operators.
The unique EGM offer includes a range of award winning and industry leading hardware, including the Twinstar™ Matrix Upright cabinet, Twinstar Slant cabinet and Twinstar J43™ vertical screen cabinets. This hardware houses some of Scientific Games’ leading global content which is already a proven success in European markets. Titles such as the top performing Asian link themes, Duo Fu Duo Cai™ and Jin Ji Bao Xi™, as well as updated versions of player favourites like Super Colossal Reels™ Spartacus Gladiator of Rome™, are available within the market leading portfolio.
Scientific Games is a leading provider of gaming solutions across the world, releasing games which provide an element of familiarity to players, whilst at the same time delivering innovation and differentiation, to give players something unique in the market.
Stelios Tsapatos Sales Director Europe, Middle East & Northern Africa, says: “Launching our industry leading products in some of the largest casinos in Ukraine is an important step on our journey to engage and excite players across the country with a new gaming offer. Our partnerships in Ukraine are already starting to grow and casinos are benefiting from Scientific Games’ diverse product mix. We’re here for the long run, expanding our presence, building familiarity with players and always evolving their experience to maximize revenues for our partners.”
Dmitry Grechko, Slots Project Manager for Slots City in the Ukraine, widely recognised as the leading land based slot operator, says: “For Slots City, it’s all about providing a unique gaming and entertainment experience for our patrons and Scientific Games product portfolio was introduced to allow us to extend to a wider player base in the Ukraine through their internationally popular and high quality product sets.So far, the reception has been positive as the product gains popularity, while driving incremental revenue for us. I look forward to a long term relationship with Scientific Games as we both explore this new market and to benefit from the high-quality product and positive results.”
BETER Live partners with FAVBET in major boost to operator’s live casino offering
BETER Live’s suite of premium games now available at popular Eastern European brand
BETER Live, the live casino division of the betting content and data provider BETER, has joined forces with the popular online sportsbook and casino brand, FAVBET.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across Eastern Europe. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localized game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
BETER Live has emerged as a must-have live casino provider for operators looking to not only meet but exceed player expectations. Therefore, even though the partnership between BETER Live and Favbet Live started not so long time ago, they are already preparing to launch something that will strengthen their collaboration in the long run.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust.
Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette – the operator’s first step towards a dedicated offering for the market“.
“BETER Live is successfully blazing a trail in the live casino space and we are excited to have added its games to our portfolio, allowing us to provide a fully localised experience to our players and to stand out from our rivals. BETER Live has earned a reputation for delivering quality and its live casino titles really are second to none.
We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many exciting products and updates in the pipeline”, – commented FAVBET.
Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps
Can you give us an overview of your operations in Romania and how significant a market this is for you?
We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.
In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.
However, we won’t stop continuing to develop and being creative in the non-traditional space.
How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market?
Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.
One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.
As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.
There was even a TV advertisement broadcast via one client, when our Mines content went live.
How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way?
Mines content has performed well, and we have had a couple of slot titles which have done ok.
We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.
How do you see the Romanian gaming market developing in the coming years?
For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.
But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.
Going forward, what are your main aims for the Romanian market?
We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.
This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.
How important a role will the Romanian market play in Gaming Corps’ overall operations?
It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.
Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.
Incode Technologies and MaxBet Transform Player Onboarding with AI Identity Verification
Incode, the global leader in next-generation identity solutions, today announced a game-changing partnership with MaxBet, a premier gambling operator with a strong presence in Eastern Europe.
This strategic alliance integrates Incode’s AI-powered onboarding technology into MaxBet’s multi-platform offerings, including both physical and online gambling services accessible via web browsers or MaxBet’s native app. Incode’s state-of-the-art, AI-powered Passive Liveness Detection technology offers a frictionless user experience by verifying in mere seconds that a real person is interacting with the platform, all without requiring any additional actions or movements from the user. This industry-first innovation helps eliminate identity fraud and age verification concerns, while boosting customer satisfaction.
Further enhancing user trust, the system swiftly and accurately verifies over 4,600 different types of documents, a feat achieved in just a few more seconds. This extensive coverage and speed not only facilitates user base growth but also significantly improves security around age verification, KYC, and fraud prevention.
By utilising cutting-edge machine learning, the system can identify even subtle indicators of document forgery, surpassing the capabilities of human scrutiny.
These advancements further MaxBet’s ongoing efforts to streamline operational efficiency and customer onboarding, while meeting Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance standards. The integration will expedite the customer onboarding process, widen document coverage, and improve the overall user experience, which is expected to positively impact conversion rates.
In a move that sets new industry standards, MaxBet becomes the first gambling operator in Eastern Europe to leverage Incode’s state-of-the-art onboarding solutions, which are designed to streamline the often laborious manual review process for IDs. This will allow MaxBet to optimise operational efficiency and reallocate valuable resources.
“Working with one of Eastern Europe’s leading operators is a proud moment for the business. Incode’s biometric, Integrated Identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform.”, stated Ricardo Amper, CEO and Founder of Incode Technologies. “MaxBet will revolutionise its customer experience, document coverage, and conversion rates with industry-first passive liveness detection.”
Ninoslav Lazarević, Online Director at MaxBet, echoed the sentiment: “The integration of Incode’s transformative technology significantly raises the bar for identity verification processes within the gambling industry, not just in Serbia but throughout the Balkans.”
By coupling Incode’s unparalleled identity verification technology with MaxBet’s extensive market reach, this partnership creates a significant impact, setting a new precedent for identity verification in the region’s gaming sector.
Week 38/2023 slot games releases
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