Relax signs RubyPlay as latest Powered By Relax partner

Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Powered By Relax partnership deal to integrate online games provider RubyPlay’s suite of titles.

The latest games studio to benefit from one of the industry’s most popular distribution programmes, RubyPlay has continued to establish itself as one of gaming’s most exciting player-focused suppliers.

Thanks to the deal, RubyPlay will be able to greatly expand its existing presence across European and MGA markets via Relax’s platform, with the supplier’s games expected to prove a popular hit with both operators and players alike.

Boasting a catalogue of highly regarded cutting-edge titles, the Malta-based igaming supplier combines top concepts from land-based and social gaming – creating an interactive experience designed to take players on an immersive journey.

Key highlights in RubyPlay’s MGA-licensed portfolio, bursting with visually rich titles, include Alice in the Wild, and more recent favourites Grand Express Action Class, Enter the Vault and Adventures of Li’l Red.

Commenting on the partnership, Simon Hammon, CPO at Relax said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.

“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”

Ittai Zur, COO at RubyPlay added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.

“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”

Established as one of gaming’s leading B2B suppliers, Relax celebrated winning four EGR B2B Awards earlier this month, including Innovation in Mobile and Casino Software Provider – testament to the provider’s outstanding contribution to the industry.

The provider also secured two CasinoBeats Developer Awards at the CasinoBeats Summit in Malta, as well as four additional nominations at the International Gaming Awards, to be held later this summer in London.

Established as one of the industry’s leading aggregators, Relax provides more than 2,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.