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Relax signs RubyPlay as latest Powered By Relax partner

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Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Powered By Relax partnership deal to integrate online games provider RubyPlay’s suite of titles.

The latest games studio to benefit from one of the industry’s most popular distribution programmes, RubyPlay has continued to establish itself as one of gaming’s most exciting player-focused suppliers.

Thanks to the deal, RubyPlay will be able to greatly expand its existing presence across European and MGA markets via Relax’s platform, with the supplier’s games expected to prove a popular hit with both operators and players alike.

Boasting a catalogue of highly regarded cutting-edge titles, the Malta-based igaming supplier combines top concepts from land-based and social gaming – creating an interactive experience designed to take players on an immersive journey.

Key highlights in RubyPlay’s MGA-licensed portfolio, bursting with visually rich titles, include Alice in the Wild, and more recent favourites Grand Express Action Class, Enter the Vault and Adventures of Li’l Red.

Commenting on the partnership, Simon Hammon, CPO at Relax said: “RubyPlay has firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.

“This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”

Ittai Zur, COO at RubyPlay added: “We couldn’t be more thrilled about this partnership with Relax Gaming. Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.

“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”

Established as one of gaming’s leading B2B suppliers, Relax celebrated winning four EGR B2B Awards earlier this month, including Innovation in Mobile and Casino Software Provider – testament to the provider’s outstanding contribution to the industry.

The provider also secured two CasinoBeats Developer Awards at the CasinoBeats Summit in Malta, as well as four additional nominations at the International Gaming Awards, to be held later this summer in London.

Established as one of the industry’s leading aggregators, Relax provides more than 2,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Inspired Launches Big Piggy Bonus, a Novel Pig-Themed Online & Mobile Slot Game

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Inspired Launches Big Piggy Bonus, a Novel Pig-Themed Online & Mobile Slot Game
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Inspired Entertainment, Inc. is pleased to announce the launch of Big Piggy Bonus™, a novel pig-themed slot game where players can “bring home the bacon,” available online and on mobile.

Big Piggy Bonus with its vibrant piggy character and symbols of extravagance, will transport players to a fun-filled world of riches, monocles, and top hats! Set in the Piggy’s mansion, the game’s big band jazz soundtrack will have players on the edge of their seats, spinning the dazzling reels to win ham-some cash pay-outs.

With a configuration of 6×4 reels and 50-win lines, Big Piggy Bonus uses Inspired’s well established and exceedingly popular Big Bonus mechanic, to deliver players a thrilling, engaging and visually impactful iGaming experience.

During the base game, three to six scatters can activate the bonus which triggers the Pick Me feature. Players can bag guaranteed multipliers of x20, x25, x30, x50 or x100 in the game’s bonus round.

Big Piggy Bonus’s Free Spins feature includes sticky Wilds that will continue to accumulate wins indefinitely until the player achieves a single win of greater than or equal to the game’s Big Win amount.

Claire Osborne, Vice President of Interactive at Inspired, said: “We’re thrilled to launch Big Piggy Bonus, our first ever pig-themed game. The pig is a likeable animal around world, regarded by many cultures as a sign of prosperity and good fortune, so we hope the theme brings just that for our Operator partners and their players! With its extremely popular Big Bonus mechanic and its crisp graphics, I’m certain Big Piggy Bonus will become a hit, adding even more vibrancy to our growing portfolio of innovative and player-favourite slot titles.”

Big Piggy Bonus is a medium-volatility game with a return to player (RTP) rate of 95%, aimed at the casual online casino player.

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4th Safer Gambling Conference – Online

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4th Safer Gambling Conference - Online
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The National Betting Authority organizes the 4th Safer Gambling Conference, on Monday, October 4, 2021, from 10:00 to 14:00, online.

The Conference, organized as part of Safer Gambing Week 2021, aims to inform the public and raise awareness, as well as involve and mobilise all stakeholders regarding safer gambling and protection of wider society from any harmful consequences of gambling activities. The focus on safe gambling will emphasize the responsibility of the State and gambling providers to further strengthen player protection mechanisms.

The conference will host renowned academics, scientists, and other related professionals from the field of gambling from Cyprus and abroad to share with participants their experiences and knowledge about safer gambling. Topics to be covered during the conference include Gambling disorder as a Public Health issue, risk assessment and safer gambling tools and design, the use of artificial intelligence and neuroscience to prevent addiction to gambling, safer standards to enhance the protection of players, financial services as means to reduce gambling related harm and many more.

The Safer Gambling Conference targets a wide range of participants, private companies and organized groups and gambling professionals, academics, mental health professionals, business consultants, media, youth workers, lawyers, lawyers and sports federations and individuals of the wider society.

Registration is required. Free participation.

For more information about the agenda click here and registration, click here.

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FIVE THINGS THAT WILL FUEL THE GROWTH OF ESPORTS INDUSTRY

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FIVE THINGS THAT WILL FUEL THE GROWTH OF ESPORTS INDUSTRY
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The new age has very well got adapted to the virtual world of esports. They get excited to take up new challenges, explore some amazing new landscapes with different themes and superficial powers, which one can only hope for in reality. With constant upgradation in technology, the definition of gaming has become more complex and the industry is overpowering.

But the future seems to hold more surprises for the growing esports fanatics. `

Abhishek Aggarwal, the Co-founder and CEO at Trinity Gaming, India’s top gaming talent Management Company have listed down the 5 things that will ensure the growth of esports industry in future:

Introduction of 5G: Accessibility to best technology is crucial in the current era of esports and gaming. Considered as one of the most influential and exciting developments, 5G will offer a faster speed and improved latency, which will give the gamers a more competitive edge. For instance, Telecom giant Airtel hosted India’s first-ever Cloud gaming demo on a LIVE Airtel 5G test network to test the gaming on a simple smartphone at record speed and latency. Response delay, often known as latency frustrates gamers the most. Airtel 5G has demonstrated that it can reduce reaction time from 20 milliseconds to 5 milliseconds. While the latency may or may not impact the casual gaming experience, it affects the efficiency and experience in online multiplayer games such as racing and shooting.
For players it would mean winning or losing a match, and to their audience, it would be the advanced experience. With this, gaming would surely take precedence with a higher bandwidth supporting the esports community to thrive.

Cloud Technology for the Gaming Industry: Gamers/esports community constantly feed in data. This technology comes as blessing to protect the information from getting hacked by an unknown entity. Cloud also allows users to maintain the high quality of the game even while playing in low-end devices.
It has several advantages attached to it and one among them is, even if your system breaks down, you won’t lose your game. With growing smartphones penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the national and international arena.

Esports in the path to be recognised as a real sport: E-tournaments are taking over across nations inviting ace players to compete and take home a whooping amount of prize money. With time it has got a structure/framework based on which it functions with support from big investors. Their growing power has been sensed by industries and its gradually entering into the mainstream as a serious sport. The latest announcement of 8 esports titles in Asian Games 2022 is being welcomed in the Esports community, only making it more prominent and influential in every aspect.

Brand collaboration with Gaming Influencers: Brand collaboration makes it easier for the esports community to further establish their significance and is a great source to generate revenue. These engagements ensure the brand visibility to their targeted audience in a streamlined fashion and gaining confidence of the loyal supporters of the esports player. This has revolutionized the way gamers are perceived in growing business. Gaming content creators are becoming an effective tool to reach the audience. Content creators not only play the games but they entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms. Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships. Trinity Gaming is helping Brands to create innovative Branding Strategies with the help of these dynamic Creators and Influencers in the gaming & esports ecosystem.

Content creation around gaming: It is a young concept which has seen the power to engage with viewers and provide entertainment to a wide demography. These creators bring out a more dynamic aspect of esports, share their experiences, do’s and don’ts, etc. and have now become a strong part of the community. They have successfully grabbed the attention of viewers who are not even part of the gaming ecosystem, making it more diverse and relatable for everyone. Trinity Gaming have created a unique ecosystem for the gaming content creators and currently have a clan of 250+ top creators who have been working with India’s top brands.

The possibilities are limitless, and it would be surely interesting to witness what more the future of esports industry holds.

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