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XtraWays™ sees players collect counters that increase the size of the reels on the following spin with up to 262,144 ways to win

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Swintt, the pioneering developer of online slots and live casino games, is taking players to the Wild West with its latest release which is also the first to feature a new and innovative mechanic, XtraWaysTM.

Lone Rider XtraWays is a 6×3 reel video slot that offers up to 262,144 ways to win; players can increase the winning potential by collecting XtraWays icons that drop at random across all reels. The reels then expand and contract depending on the symbols that land.

With XtraWays, players can see how large the reels will be on their next spin. There is a counter at the top of each reel that indicates how many symbols will appear in that reel for the next spin. That number can increase depending on the XtraWays symbols that land, up to a max of eight symbols.

If that wasn’t enough, players will need to hold onto their hats when three, four, five or six Scatters land during the base game.

When they do, 10, 15, 20 or 25 Free Spins are awarded. The feature starts with the reel layout that triggered the feature but if an XtraWays symbol lands the counter for the next spin will increase by the corresponding number on the symbol.

Unlike in the base game, the counters on the top of the reels do not decrease and all reels can reveal up to 8 symbols for the entire duration of the Free Spins.

The highly engaging, highly volatile gameplay has been combined with striking design that really makes the player feel like they have journeyed to the American Frontier.

David Mann, Chief Commercial Officer at Swintt, said: “We are always looking to push the boundaries and develop features and mechanics that deliver new and exciting player experiences, and with XtraWays we have certainly achieved this.

“The anticipation really builds as players watch the XtraWays symbols land and the counter on each reel rise ahead of the next spin. And with up to 262,144 ways to win, there is plenty of big win action to be enjoyed.

“Lone Rider is a great game to debut XtraWays; it is our take on a hugely popular theme that we have been able to elevate with our innovative new mechanic. We look forward to seeing players journey to the Wild West and lasso some potentially big wins.”

eSports

GSL group seeding for WePlay Academy League Season 2 is defined

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GSL group seeding for WePlay Academy League Season 2 is defined
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During the Group Stage, the participating teams will compete against each other within their groups for a place in the Playoff Stage.

Due to the recent changes in the organization format of the second season of the CS:GO tournament WePlay Academy League, eight participating teams were split into two GSL groups for the Group Stage of the competition. The teams that show the best results within their respective groups will automatically go to the Playoff Stage. Teams that take the second and third places in each group will fight each other for the last two spots in the Playoffs.

The first match will take place on September 28, at 5 p.m. CEST.

Group A:

  • Young Ninjas
  • Astralis Talent
  • BIG. OMEN Academy
  • NAVI Junior

Group B:

  • mouz NXT
  • FURIA Academy
  • VP.Prodigy
  • Fnatic Rising

The WePlay Academy League Season 2 will take place from September 28 till November 14, 2021. The total prize pool of the competition is $100,000.

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Optimove Raises $75 Million to Help Operators Deliver AI-Mapped Player Journeys and Personalized CRM at Scale

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Optimove Raises $75 Million to Help Operators Deliver AI-Mapped Player Journeys and Personalized CRM at Scale
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Summit Partners’ investment will fuel Optimove’s M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention

 

Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.

Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. Unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps its users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end player with the optimal message and promotion across email, mobile and other channels. The company’s solutions help operators achieve and attribute measurable improvement in key metrics such as churn, reactivation, conversion, and lifetime value per each player, campaign, set of campaigns, and across the entire customer base.

“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth,” said Optimove Founder and CEO, Pini Yakuel. “We built Optimove to address the challenges operators face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their player data to build, test and optimize their CRM campaigns. Our AI engine helps ensure that every player receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”

According to data from Gartner’s Market Share Analysis: Customer Experience and Relationship Management Software Worldwide, the multichannel marketing market grew at a 3-year CAGR of 17% and is expected to reach $10B by end of 2021.

Headquartered in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly, while maintaining healthy profit margins, since its founding in 2012. This new capital positions Optimove to further accelerate its growth and expand its global footprint. Today, the company’s CRM Marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. Optimove serves more than 500 brands – including Entain, Gamesys, Kindred, Penn National, Sisal and others – and integrates with leading gaming platforms, such as Playtech, Pragmatic Solutions and SBTech, alongside leading execution channels, including Facebook, Google Ads, Dynamic Yield, and Attentive.

“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers,” said Steffan Peyer, Managing Director at Summit Partners. “From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”

Over the last 12 months, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. The company currently has 280 employees and plans to double its global headcount over the next 24 months, with hiring predominantly for its technology, customer, and commercial organizations.

Optimove is widely recognized as a category leader, with notable recognition as a Leader in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021; a Challenger in Gartner’s 2021 Magic Quadrant for Multichannel Marketing Hubs; and one of the Top Five Leading Customer Data Platforms from G2’s Fall 2021 Grid® Report.

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Pariplay offers thrilling action with Rumble Rhino Megaways™

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Pariplay offers thrilling action with Rumble Rhino Megaways™
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New title offers huge win potential with popular Megaways™ mechanic

Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has released its latest thrilling slot adventure Rumble Rhino Megaways™.

The action-packed title offers exhilarating features and huge potential with 86,436 ways to win thanks to the popular Megaways™ mechanics.

Set in a sun-drenched African landscape, players trek across the savanna in hunt for majestic rhinos and big wins, surrounded by a beautiful backdrop and herds of wild animals.

The unique reel layout and 7×4 Mega symbols that can cover up to 28 reel positions puts players on the path to huge wins. Landing the Mystery Mask symbol will trigger a Rumbling Rhino stampede across the reels, flipping random symbols that convert into matching symbols for more winning combinations.

The Mega action doesn’t stop there because when a bonus symbol lands on reels 1 and 6, it awards 12 Free Spins. To keep the action coming and for the possibility to rack up even more rumbling big wins, the Free Spins can be retriggered during the feature.

Rumble Rhino Megaways™ is the latest addition to Pariplay’s proprietary games portfolio which contains 120+ innovative and entertaining titles for all player demographics and preferences.

Joey Hurtado, Managing Director of Games at Pariplay, said:Rumble Rhino Megaways™ offers exciting and fun gameplay with immersive features that will have players truly entertained as they hunt for big wins.

“Featuring the ground-breaking Megaways™ mechanic that offers 86,436 ways to win and is hugely popular with players around the globe, this title is a must have in all operator lobbies.”

As well as its own games, Pariplay aggregates thousands of others from some of the industry’s best-known studios on its Fusion™ platform, which is also equipped with a range of conversion, retention and tool mechanics. The platform is now licensed in more than 16 regulated markets.

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