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Ezugi strengths Italy presence with Microgame deal
Ezugi, a live casino specialist that is part of the Evolution Group, has expanded its reach in the Italian market after partnering with platform and content provider, Microgame.
Under the deal, Italian operators powered by Microgame will gain access to Ezugi’s full suite of live dealer content which includes more than 20 games across Roulette, Blackjack, Baccarat, Poker and Sic Bo, plus innovative formats such as 32 Cards and Lucky 7.
Ezugi’s games are streamed from a total of nine state-of-the-art studios located around the world, each providing opulent environments with highly trained dealers and modern technologies to deliver a superior live casino experience to operators and their players.
Each game has been designed to run seamlessly across desktop and mobile, delivering the most engaging and authentic experience at all times no matter where the player is playing from.
Kfir Kugler, CEO of Ezugi, said: “This partnership will strengthen and unite both parties and we are thrilled to be offering our content to operators and players in Italy via a true gaming pioneer and the leading supplier in the market.”
“We are confident our localised content will be a great addition to the Microgame portfolio and will allow its operators to stand out from their rivals and deliver a thrilling, authentic player experience via proven live dealer games.”
Marco Castaldo, CEO of Microgame, said: “The constant search for new collaborations and commercial agreements with specialised suppliers and leading international operators allows us to maintain the very high standards that characterise our offer.”
“This also allows us to distinguish the Microgame product within the market as the most complete and competitive. It is because of this approach and desire to offer the best solutions to Italian operators that we entered into this partnership with Ezugi.”
“The partnership will allow us to add its leading live dealer content to our game portfolio, further establishing ourselves as the number one platform and game provider in Italy.”
Latest News
PRAGMATIC PLAY DELIVERS BRAND NEW DEDICATED LIVE STUDIO FOR BETSSON
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Betsson Group to deliver an exclusive dedicated Live Casino studio featuring a mix of premium Blackjack and Roulette tables.
Incorporating all the fan-favourite features of Pragmatic Play’s Live Casino games, including multiplayer mode, chat functionality, and bet behind, the nine custom-built tables have been uniquely crafted to immerse players in the Betsson Group brands.
In total, eight new dedicated Blackjack tables and one new Roulette table will be broadcast from the custom-built live studio, every detail of which has been designed to Betsson’s precise requirements.
It is the latest dedicated studio to be delivered by Pragmatic Play, whose operator partners can also use Smart Studio to customise elements of the Live Casino titles to produce bespoke environments that showcase their brands.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Delivering a dedicated studio for Betsson marks another milestone for Pragmatic Play’s award-winning Live Casino offering. Betsson is a much-valued partner, and we are delighted to provide them with an immersive live environment that is fully dedicated to their brand.”
Chellyanne Cassar, Live Casino Manager at Betsson Group, added: “We are delighted to collaborate with Pragmatic Play to ensure delivery of a bespoke dedicated studio, where we can showcase our brand-new Blackjack and Roulette tables.
“The partnership highlights our shared commitment to delivering unparalleled gaming experiences, and we’re thrilled with the final results of the studio.”
Baltics
Evoplay bolsters presence in Lithuania with Betsafe deal
Evoplay, the award-winning game development studio, is expanding in the Baltics thanks to its latest tie-up with Betsafe in Lithuania.
The deal sees over 90 of the supplier’s leading titles live on the Betsson Group’s Lithuanian brand Betsafe, a leading operator in the market.
Included in the agreement are Evoplay’s top-performing titles such as Elven Princesses, Hot Triple Sevens and The Greatest Catch Bonus Buy which are now available for Betsafe players.
The latest integration follows a string of similar deals for Evoplay who has continued its expansion across regulated markets in Europe and beyond.
Ihor Zarechnyi, CBDO at Evoplay, said: “Integrating our products to Betsafe, a leading brand in Lithuania, is another important step in our commercial trajectory as our titles continue to grow in popularity and develop a stellar reputation among gaming enthusiasts worldwide.
“Lithuania is a vibrant and dynamic market, and we are thrilled to bring our award-winning content to even more players in the region.”
Aurimas Šilys, Head of Lithuania at Betsson Group, said: “Boosting our offering with a diverse array of titles is of utmost importance for Betsafe as we strive to deliver an unmatched gaming experience to players in Lithuania.
“We are delighted to integrate Evoplay’s dynamic portfolio into our offerings, and we anticipate it will resonate exceptionally well with our audience.”
Latest News
EL Executive Committee Names Mr Ionut-Valeriu Andrei as New Member
The EL Executive Committee has named Mr. Ionut-Valeriu Andrei as its newest member during its meeting on April 5. Mr. Andrei is the General Manager of Loteria Română since 2022, and succeeds Mr. Olgierd Cieslik, whose term as CEO of Totalisator Sportowy (Poland) has concluded.
”It is with great pleasure to welcome Mr Ionut-Valeriu Andrei as a new Executive Committee member. As an experienced executive, Mr Andrei has already contributed in various ways to our Association and the EL Executive Committee members trust he will continue to do so in the future,” Arjan van ‘t Veer, Secretary General of EL, said.
Mr Andrei will oversee the learning and development activities of EL. His appointment underscores the further commitment of the European Lotteries to inclusivity and collaboration among its members.
”I am honoured to join the EL Executive Committee and look forward to working closely with my colleagues to advance the mission and values of the Association,” Ionut-Valeriu Andrei said.
Mr Andrei’s co-optation will be formalised during the upcoming EL General Assembly in Salzburg (Austria) on 17 June 2024.
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