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Kia France and Team Vitality announce partnership and launch an innovative and original digital campaign

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Leading global esports organisation Team Vitality is excited to share it has partnered with Kia France. Inspired by esports since 2019, when it began its partnership with the League of Legends European Championship (LEC), Kia continues to be involved in this exponentially growing industry. Attracting millions of players and spectators around the world, esports has become an unmissable combination of sport, lifestyle, and performance. Kia is intensifying its links with esports and is partnering with Team Vitality, the number one esports team in France and home to some of the biggest esports players. Team Vitality is home to the world’s best players competing across eight titles and is one of only ten teams competing in the League of Legends European Championship (LEC). With more than 24 million followers across social media, Team Vitality is the most successful team in France with a huge global presence.

Kia France and Team Vitality are launching a unique pan-European digital campaign to kick off the collaboration. Creation and innovation are the pillars of this campaign, entitled Voyage to Inspiration, which will be broadcast on the social networks of Kia France and Team Vitality from 29 July for a period of three months. For this campaign, Kia France brings an innovative vision of its brand orientation, its identity, and its products. In turn, Team Vitality highlights its expertise in the field of esports and digital technology.

The campaign will feature Team Vitality athletes and ambassadors in France and EV6, Kia’s new 100% electric crossover, which offers a range of up to 510 km (WLTP combined cycle) and can be recharged from 10% to 80% in just 18 minutes, namely 100 km of range recovered in less than 5 minutes!

 

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Innovative digital activations will be carried out throughout the campaign through video content jointly produced by Kia France and Team Vitality using the new Kia brand signature “Movement that inspires”. A co-branded Kia x Vitality product embracing the Kia EV6’s design, performance, and technology features, will appear during the campaign.

“We are delighted to have set up this collaboration with Kia France, a leading brand in the electrification market and innovative in its approach. At Team Vitality we pride ourselves on creating content that goes beyond the traditional and it’s great to partner with Kia France to produce something unique for our fans. ” says Fabien DEVIDE, President of Team Vitality.

“Innovation and expertise are the key words of our respective industries, so creating this partnership was an obvious choice in view of this shared vision. But beyond this orientation, the strength of our partnership lies in our creativity and our desire to surprise our audiences. Esports is now a major sport discipline, so it is essential for us as a car brand to join this movement and to draw inspiration from it to reach out to these athletes of a new world,” concludes Olivier BOUELHARRAG, Head of Communications at Kia France.

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Quadrant extends partnership with Elgato

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Gaming, lifestyle, and esports organization Quadrant extends partnership with Official Streaming Equipment Partner Elgato

Quadrant has today (15 August) renewed its long-term partnership with world-leading audio-visual technology provider Elgato.

This renewal of Quadrant’s first official partnership signals the success of a natural fitting collaboration. The popular gaming content channel and streaming hardware organisation have both grown exponentially within the video sharing arena.

Elgato offers a broad range of innovative audio-visual products including microphones, webcams and lighting, as well as interface decks and capture devices that are used by content creators across all video sharing platforms.

The Munich-based streaming solutions brand recently launched their ‘Create Greatness’ campaign with the help of Quadrant. The campaign serves to usher in a new generation of content creators by celebrating individuality and personal story telling.

‘Create Greatness’ is a rallying cry to enable creators and unite communities as Elgato strives to empower them with technology that enhances, defines and perfects the creators’ output.

This marks the content creation tech specialists’ first brand campaign focused upon the amplification of creativity, an area which Quadrant and its founder Lando Norris are more than equipped to assist with.

As Quadrant’s Official Streaming Equipment Partner, Elgato has unlocked the combined audience of the channel’s prestigious talent team – Lando Norris, FNG, Aarava, SuperGT, RiaBish, Fifakill and Max Fewtrell – enabling them to reach ever increasing levels of viewership.

Together, the two organisations are set to harness a long-term partnership to deliver, and through ‘Create Greatness’ encourage, top quality content to global audiences on premium streaming hardware.

Jamie MacLaurin, Chief Sporting Officer at Quadrant, said: “We’re very excited to announce the renewal of our partnership with Elgato. This partnership has elevated the quality of our content and live streams both on the Quadrant channel and our creators’ individual channels through continued support and supply of their top-of-the-line equipment. Elgato have been a tremendous partner and a pleasure to work with, and we look forward to building on the foundations we have already built together.”

Tom Hildreth, Senior Partnerships Manager at Elgato, said: “We didn’t hesitate when it came to discussions about working together with Quadrant for a second year. From all the high-quality content they’ve created to being central in one of the largest campaigns we’ve ever put together, we couldn’t be happier with how the partnership has gone so far. With ideas and plans already in the works, it’s an exciting journey that we are thrilled to be continuing.”

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CBBC announces new esports show: Game on Grandparents

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GAME ON GRANDPARENTS – ELECTRIC ROBIN BRINGS A NEW ESPORTS SERIES TO CBBC  THIS AUGUST

CBBC’s Game on Grandparents, is a gaming competition series like no other. Produced by Electric Robin [part of Banijay group], young gamers and their grandparents will step into each other’s lives like never before. The first episode airs today Monday 15th August at 09:15 on CBBC and BBC iPlayer.

 

Girls and boys who dream of playing at an esports tournament are about to get the chance BUT there’s a twist, they won’t be playing themselves, they’ll be training up their gaming rookie grandparents to take part!

And while their grandparents are busy practising, the children have to take on their roles about the house from washing up to walking the dog, to entertaining Grandma’s friends for the afternoon – what could possibly go wrong?!

Throughout the series we see 18 sets of teams battle it out to be named Game on Grandparents champions. They compete with some of the biggest gaming titles in the world including Minecraft, Just Dance, Wii Ski, Mario Golf, Mario Kart, Wipeout, Gran Turismo, Super Smash Bros and Splatoon.

Along the way they are given a little bit of help from world-renowned gaming celebrities including, Ali-A, Yammy, Sanna, Jelly, Blackpanthaa, Adam Savage, Vikkstar, Ruby Rube and more, who have a combined reach of over 85million on YouTube alone.

Joining this star studded line up is Game on Grandparents host, Julia Hardy, known for the Top Gear Gaming Show and the BBC Sounds podcast, This Game Changed My Life, and esports royalty Miles Ross offering energetic and exciting commentary throughout.

Julia Hardy, Game on Grandparents Host said: “It’s been such a pleasure to see all of our families spend time together and learn from each other, all whilst creating a memory that they’ll never forget. I mean who would forget playing on an esports stage in front of a live studio audience just like the pros?

Premiering on CBBC and BBC iPlayer Monday the 15th August at 9:10am every weekday morning for two weeks. All episodes will be available to watch again on BBC iPlayer.

Grandparents and Gaming, what’s not to love?

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Indian Olympic Association felicitates Bronze Medallist contingent of Dota 2

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The Indian Esports contingent was in attendance with the mainstream sports athletes that were rewarded for bringing laurels to the country at Commonwealth Games

The Indian Olympic Association (IOA) felicitated Team India’s Birmingham 2022 Commonwealth Games medal winners at The Ashok Hotel, Chanakyapuri, New Delhi, on the evening of August 13. All bronze medallists of the Indian DOTA 2 team – Moin Ejaz (captain), Ketan Goyal, Abhishek Yadav, Shubham Goli, and Vishal Vernekar were presented with the appreciation memento in a felicitation ceremony for their exceptional accomplishment at the recently concluded Commonwealth Esports Championship.

Several dignitaries, including IOA Acting President Mr. Anil Khanna, General Secretary Mr. Rajeev Mehta, Treasurer Mr. Anandeshwar Pandey, Team India’s Birmingham 2022 Commonwealth Games Chef de Mission Mr. Rajesh Bhandari, General Team Manager Mr. Maninder Pal Singh, and former IOA president Mr N. Ramachandran, graced the occasion and felicitated the medallists.

This was the very first time that an Indian Esports contingent had been invited to the felicitation ceremony along with the other mainstream sports medallists.

“It is an unforgettable day for the rest of the team and me. To have the opportunity to be here with the other medallists from various sports and get awarded by the Indian Olympic Association for a medal in Esports is a very special achievement. All of the efforts that we took throughout our journey have finally started to bear fruits, with this being just the beginning. We are going to go with twice the energy and motivation into the Asian Games to do even better for the country.” said a proud Moin Ejaz, captain of the Indian DOTA 2 Team.

The Indian contingent met with renowned sports personalities such as Harmanpreet Kaur (Indian Women’s Cricket Team captain), Bhavina Patel & Sonalben Manubhai Patel (Para TT Player) and Deepak Punia (Indian wrestler) and enlightened them about Esports as well as the basics of DOTA 2, the video game in which they clinched the bronze medal. The contingent also conveyed that Esports will be a proper medal event at the upcoming Asian Games 2022.

“Finally, Indian Esports has found a place on par with the other sports in the country. To be recognised by the IOA for the DOTA 2 contingent’s achievement amongst the country’s finest athletes feels like a cherry on top of the cake of winning the bronze medal. The trajectory of Esports in India has seen its fair share of highs and lows, but with the Asian Games coming up, the only way seems to be upwards from here. The expectations are undoubtedly high now because of the bar that has been set, but we have complete faith in our Esports athletes to transition this form in the upcoming international competitions and make the country proud.”, said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.

The IOA officials congratulated the DOTA 2 team on their historic bronze medal, which the ESFI believes is a testament to the relevance of the Commonwealth Games given the rise in popularity esports in India is expected to witness following the national team’s medal-winning feat in the inaugural edition of the Commonwealth Esports Championship.

One of the country’s top sports and Esports specialised communication firms, Artsmith – Concepts & Visions, India’s Leading Multiplex chain INOX and Leading sports psychologist org Mandeha continue their support as the communication, multiplex & sports psychologist  partners of ESFI, respectively.

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