Connect with us

Central Europe

Neccton increases iGaming market dominance in Germany

Published

on

The German Games Industry Association sees coalition agreement as sound basis for successful games policy
Reading Time: 2 minutes

 

Player protection specialists Neccton have increased their market dominance in Germany after reaching an agreement to provide their software to leading online operator NOVO INTERACTIVE GmbH.

Neccton is already working with many of the leading iGaming companies in Germany including Greentube and Gauselmann, plus three major German lotteries. Another of the country’s top gambling brands coming onboard for maximum player protection simply cements Neccton’s dominance in the country, and mentor’s reputation.

NOVO INTERACTIVE is the online gambling arm of LÖWEN-Gruppe, one of Germany’s leading operators – and now their players can enjoy enhanced protection from problem gambling behaviour thanks to this agreement.

NOVO INTERACTIVE’s online players will now be guarded by mentor’s AI-based solution that analyses player behaviour in real-time to prevent problem gambling habits evolving.

mentor recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.

mentor is a ground-breaking player tracking tool which identifies possible problematic gambling behaviour, alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, and helps customers make better informed decisions about their play with individualised feedback.

Neccton’s work in Germany is reinforced by recently-implemented legislation, with a state treaty coming in to force from July 1st. Now, operators have a legal framework to offer online slots and casino games to players in Germany. This legislation contains several responsible gambling measures, including a monthly maximum deposit limit, and online operators must monitor player behaviour for signs of problematic play.

Dr. Michael Auer, Director and Head of Development at Neccton, explains the software’s success in Germany. He said: “Our software is simply very reliable, simple to use for staff, and most importantly it gives players real-time alerts about their own behaviour, using cognitive dissonance to help them break harmful patterns of play.

“Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to the dangerous behaviours of gambling addiction.”

Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

Published

on

Reading Time: < 1 minute

 

The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

Continue Reading

Central Europe

Kindred to Withdraw from Germany

Published

on

Reading Time: < 1 minute

 

Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

Continue Reading

Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

Published

on

Symplify links up with LVC Diamond to enhance its CRM strategy
Reading Time: < 1 minute

 

Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

Continue Reading
Advertisement
EvoPlay
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.