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Gamingtec and G Games Join Forces

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Broadway Gaming Group to acquire 888's entire B2C bingo and Dragonfish B2B business, in $50m deal, to accelerate growth strategy
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Deal will add quirky and quality slots to the turnkey platform provider’s already impressive content offering

Gamingtec, the turnkey online sportsbook and casino platform provider, has bolstered its already impressive game portfolio with the addition of in-demand developer, G Games.

The partnership means that operators powered by Gamingtec’s cutting-edge tech stack will be able to access the studio’s chart-topping slots for the first time.

G Games has earned a reputation for its irreverent attitude and quirky style, which can be seen in all of its slots but in particular its flagship title, Cheeky Fruits Deluxe.

This classic slot features six reels and a fill-o-meter jackpot that can deliver a maximum win of 5,000x the player’s original stake.

All games have been developed with paytables that deliver meaningful player wins and most come with a free spins feature that can award up to 100 free games.

The G Games portfolio has been designed to appeal to different player types, which means Gamingtec operator partners can target more demographics than ever before.

For example, Casino Solitaire has been designed for increased dwell time and retention, Million Book for acquisition and Vegans vs Vampires for unbeatably high click-through rates.

The partnership will add 70 new titles to the Gamingtec game portfolio, which already stands at 10,000 slots, casino, table and live dealer games from the biggest providers in the industry.

Liam Mulvaney , Commercial Director at Gamingtec, said: “G Games is a phenomenal addition to our market-leading game portfolio. Its titles are fun and thrilling and come packed with a range of bonus features that will excite players and deliver the entertainment they are seeking.

“The quality of content is just as important as the quantity and with G Games we have both, adding slots that have been developed to the highest possible standard. We look forward to seeing G’s games go live with our operators in the coming weeks.”

Helen Walton, Chief Commercial Officer at G Games, said: “Gamingtec is a leading platform provider that counts some of the world’s biggest brands among its partners so integrating our games into its portfolio has significantly increased the distribution of our slots.

“The team has been great to work with and we look forward to a long and successful partnership for both companies, Gamingtec’s partners and of course their players.”

Affiliate Industry

Affilka by SOFTSWISS Reports Its Results For 2021

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Affilka by SOFTSWISS Reports Its Results For 2021
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Affilka by SOFTSWISS is pleased to share its results for 2021. During this period, the affiliate marketing platform grew significantly across the board, including crossing the 100 affiliate brand mark. The results presented reflect the financial and business metrics of the team’s work from January to December last year. 

In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020 with a score of 65 live brands at the end of the year. As a result, Affilka ended 2021 at 125 live brands, 76 of which support crypto. Among these, about a third operate on third-party online casino and sportsbook platforms. Affilka is flexible in that clients can take advantage of the affiliate marketing platform regardless of whether they operate on the SOFTSWISS Online Casino Platform or use their in-house solution.

“Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, commented Anastasia Borovaya, Product Owner of Affilka.

There is also a positive trend in the increase of affiliate programs. Since 2020, the growth rate increased by 79% and amounted to 86 affiliate programs by December 2021 compared to 48 a year earlier. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122% to more than 390 million EUR.

“The year 2021 has shown a resurgence in the iGaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other hand, affiliates have also become more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing”, said Anastasia Borovaya, Product Owner of Affilka. 

Some of Affilka’s important innovative achievements as part of the product’s development includes:

  1. Access to merchant accounts not only for clients operating on the SOFTSWISS Online Casino Platform, but also for those using third-party platforms. 
  2. Ability to) Record payments for non-integrated payment systems, making it easier for Affilka clients to interact with affiliates.
  3. Development of a poker module that will soon allow Online Poker Sites to take advantage of Affilka unique capabilities.

“This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio. It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet . All information about Affilka features and benefits can now be found on our website at www.affilka.com. I also can’t help but mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies! And that’s the best motivation for even more high-profile achievements, which you will no doubt hear about in the nearest future”, summed up Anastasia Borovaya, Product Owner at Affilka.

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

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Latest News

Mostbet signs Francesco Totti as Brand Ambassador

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Mostbet signs Francesco Totti as Brand Ambassador
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The Mostbet bookmaking office is honored to announce their partnership with a living football legend, one of the best Italian players, a world champion and European Golden Shoe owner Francesco Totti.

The player is now an ambassador of an ambitious company in CIS countries, Turkey, India, Bangladesh, Pakistan, Peru, Czech Republic, Poland, Portugal and Brazil. The new partnership has already prepared numerous advertising events for 2022. For example, now new users can register on Mostbet with the promo code TOTTI to get an extra 150% bonus on their first deposit.

Totti is a living legend of football, being the most prominent player and captain in the history of the AS Roma football club, who won the World Championship with Italy in 2006 and the Golden Shoe in 2007 as well as a multitude of other awards. His Golden Foot is immortalized on Monaco’s Champions Promenade.

The MostBet spokesperson says,

“We’re proud to have a sportsman of this caliber on our team. Totti is a top football player, a personification of stability and passion for one’s craft. The same principles guide our work, something that the new contract should speak volumes of.

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Compliance Updates

Aspire Global continues its expansion and gains betting licence in Denmark

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Aspire Global continues its expansion and gains betting licence in Denmark
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Aspire Global, a leading iGaming supplier, has been awarded a betting licence by the Danish Gambling Authority (DGA). Recently its subsidiary BtoBet’s platform was certified according to the DGA requirements. Aspire Global will now offer betting to Danish players in addition to its current casino offering, using BtoBet’s sportsbook.

Aspire Global has been operating in Denmark within the casino vertical since 2012. With its Danish betting licence, it will now add sports to its offering. BtoBet and its proprietary sportsbook was acquired in October 2020 and operators in Denmark will now be able to take advantage of BtoBet’s renowned player-centric sports technology and features.

Aspire Global runs a successful iGaming operation, operating in 30 regulated markets spanning Europe, America and Africa, including countries like the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia and Mexico. BtoBet has a strong foundation in especially Latin America and Africa and is expanding its business with particular emphasis on the US and European markets.

Tsachi Maimon, CEO at Aspire Global, said: “Our offering has been considerably bolstered up by the acquisition of BtoBet and its proprietary sportsbook. We see significant growth opportunities by offering both existing partners and new customers across the world a leading comprehensive gaming offering covering the technology platform, sportsbook, games, games aggregation and managed services.”

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