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My Town Boosts its Popular Collection of Games with New Listings on AppGallery

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My Town Boosts its Popular Collection of Games with New Listings on AppGallery
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World’s No. 2 kids game studio launches My Town: Museum and Baby Town series

Huawei, the leading global technology company, has announced that My Town Games, an award winning games studio best known for open world dollhouse apps, has successfully listed fourteen of its flagship role-playing game series My Town on AppGallery, and will be making another addition in My Town: Museum available this week. This will be shortly followed up with the introduction of a whole new game series, Baby Town.

My Town Games, which is ranked as the world’s second most successful studio¹ for children’s games by download, released its first game – My Town: Home Dollhouse – on AppGallery in January. This was met with great acclaim and achieved over one million installs, prompting the studio to add new titles at regular intervals over the next few months.

The titles in the My Town series encourage children to use their imagination, allowing them to interact and play with the items and characters they encounter in the game world. The games in the series are also connected with each other which gives the player a chance to experience the whole My Town universe as it develops.

The newly listed My Town: Museum takes children out of the home and allows them to visit five themed exhibits in the museum. They can wake up Egyptian mummies, dig for dinosaur fossils and compete in a jousting tournament, all designed to enhance their cognitive skills while having fun. The games primarily target 5–10-year-old children and are available in a wide range of languages depending on location. The Baby Town series will soon launch on AppGallery with the Animal Colouring Book game being made available first.

My Town Studio adds to the growing number of world’s leading games developers to list their titles on AppGallery. CrazyLabs listed on the platform earlier this year, while in June Rovio added Angry Birds 2, and Playrix launched Manor Matters to boost its portfolio of popular brain-teasing games that can now be downloaded from the platform.

“We are pleased that My Town Games has quickly found such a positive reception on AppGallery” said Gray Zhang, Head of Gaming and Developer Relations, CEE and Nordic, Huawei Consumer Business Group. “We are building a strong portfolio of games for children, and this is attracting some of the world’s most influential and popular content developers to the platform. Leading developers like My Town are reaping the rewards of expanding their audiences through our growing platform, and we will do everything to support their continued success.”

Mark Tulchinski, CEO and co-founder at My Town Games, said: “We have grown our presence on AppGallery over the last six months, gradually adding more and more titles, and we have been fully supported by Huawei throughout. It has been straightforward to adapt our games to the platform, and we have made good use of the kits to ease this process. This partnership has allowed us to quickly establish ourselves and enjoy delivering our games to Huawei’s audience around the world. We look forward to its continued success.”

My Town has utilized several of the developer kits by Huawei Mobile Services. These include the Ads Kit, a monetization service which allows My Town to build its audience and display high quality ad content to them within the game; the In-App-Purchases Kit, to help sell digital product and content directly within the games; the Analytics Kit to provide insight into user behaviour; and Huawei Identity, which provides unified address management services.

As one of the world’s fastest-growing app marketplaces, AppGallery offers a comprehensive technical support package to developers whose titles are in demand to help them integrate their apps quickly and cost effectively. This is mutually beneficial, allowing AppGallery to make educational, exciting and entertaining content available to users, while simultaneously providing games developers with access to an untapped customer-base.

Huawei’s investment to grow the Huawei Mobile Services (HMS) ecosystem has seen apps integrated with HMS surge, with more than 141,000 applications currently available². There are over 4.5 million developers now registered on the HMS platform, including 300,000 in Europe. AppGallery operates in 170 countries around the world, with 550 million monthly active users worldwide.

My Town: Museum is now available on AppGallery.

Bitcoin

Bitcoin Miner celebrates two years of hugely successful collaboration with ZBD

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Bitcoin Miner, the world’s number one Bitcoin game, is celebrating two years of its collaboration with ZBD, a leading fintech company powering digital economies for gamers and developers. Since the partnership began, Bitcoin Miner has gone from a forgotten title with no players to becoming one of the largest play-and-earn games ever, with over 2 million lifetime users.

ZBD’s Lightning-powered payments technology enables developers to inject instant rewards into their games to boost retention and community engagement. Fumb Games, the studio behind Bitcoin Miner, partnered with ZBD in March 2022 to help revive its flagship title, enabling it to reward players with fragments of Bitcoin for playing the game as normal. From the outset, the integration of ZBD’s tech had a marked impact, leading to a 12x boost in 30-day retention. Two years on, Bitcoin Miner is achieving 40,000 daily active users, making it the biggest Bitcoin game by user count.

Besides the retention benefit of rewards, which leads to player retention that exceeds 6 months, the success of Bitcoin Miner has also been fueled by community-based features such as regular live events. The majority of Bitcoin Miner players are US-based millennial males who enjoy engaging with gaming communities, with weekly events leading to a 20% increase in revenue. As well as its own community of engaged players, Bitcoin Miner benefits from the ZBD app user base of more than a million gamers.

Paul West, Founder of Fumb Games, said “Bitcoin Miner has proven that US players love games that are fun, snackable and rewarding. The  game is not only sustainable, but has soared to new heights since the partnership with ZBD. It’s no surprise that I’m very excited for the future of bitcoin and player-friendly rewarded games.”

Ben Cousens, Chief Strategy Officer at ZBD, said “The two-year collaboration with Paul and Fumb Games on Bitcoin Miner has been a quintessential success story for what we’re building at ZBD. It proves the value in offering rewards for gamers and the success of ZBD’s rewards and payments tech at making it possible at speed and scale. We will no doubt see further impressive numbers for Bitcoin Miner that cement its status as world’s number one Bitcoin game, and we also look forward to extending the potential benefits of Bitcoin rewards to more developers.”

In November 2023, Fumb Games also integrated ZBD’s technology in its idle tycoon RPG SpaceY. ZBD works with more than 100 game developers worldwide, including major brands such as Square Enix, and is also used by innovative adtech companies like Slice and AdInMo.

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Gaming

UK Gaming Charity SpecialEffect to Receive Special Award at 20th BAFTA Games Awards

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BAFTA has announced that UK gaming charity SpecialEffect, will receive the prestigious Special Award at the 20th BAFTA Games Awards. The award, which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA. Dr Mick Donegan MBE, founder and CEO of SpecialEffect, will pick up the Special Award at the annual BAFTA Games Awards ceremony on Thursday 11 April.

In 2007, Mick Donegan founded SpecialEffect to help people with even the most severe physical challenges to access video games. The organisation uses specialised technology to enhance access to video games and creative self-expression for people with a wide range of Disabilities.

SpecialEffect’s success began as a result of the collaboration between Mick, a specialist in assistive technology and his son Bill, a keen gamer with a background in product design. Since its creation, the charity has grown to thirty employees, raising all their own funds, and has provided specialist one-to-one assessments and support to severely disabled people throughout the UK and beyond.

Dr Mick Donegan MBE, SpecialEffect founder and CEO, said: “With a background in special education, I realised how much people with severe physical disabilities were missing out by not being able to play. I started SpecialEffect not only to help individuals to play video games but also to collaborate with the games industry to make their games more accessible ‘at source’. Since then, we have been privileged to be invited to share our ideas with more and more developers all over the world. Now, 17 years since SpecialEffect began, it’s an absolute honour for SpecialEffect’s work to be recognised by BAFTA.”

Emma Baehr, BAFTA executive director of awards and content, said: “SpecialEffect’s work is essential to the games world and is hugely deserving of a BAFTA Special Award. Their innovative and supportive approach to making games accessible drives progress within the industry, collaborating with developers and studios on new technologies to make games within reach to more people. We look forward to honouring their contribution to games at the ceremony on Thursday 11 April.”

Throughout the years, SpecialEffect has been involved in collaborating with Xbox, Sony and Logitech, to help design accessible controllers and a switch kit, enabling thousands more severely disabled players to access their games using a wide range of control devices. They have also worked with games studios and developers to help make their games more accessible. The organisation also developed EyeMine, a freely downloadable gaze-controlled interface to enable players to enjoy Minecraft through gaze-control alone.

Later this year will see the rollout of their EyeGaze Games (currently available on PC only) onto Android and iOS, games designed to be fully accessible for people with physical disabilities, whether they use gaze control, joysticks, switches or gamepads.

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Gaming

The Rocket League Championship Series Major 2 Heads Back to Copper Box Arena in London This June

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The Rocket League Championship Series (RLCS) returns to Copper Box Arena in London, UK for the second Major of 2024 from June 20-23.

Copper Box Arena hosted a sold out RLCS Spring Major in 2022 and saw Team Vitality defeat Team BDS in the final. The venue will again play host to the world’s best Rocket League players as they compete for the second trophy of 2024, a chance to win the lion’s share of a $255,000 in total prize pool winnings and earn additional RLCS points to secure a spot in the Rocket League World Championship in September.

The RLCS Major 2 will be broadcast on Twitch and YouTube from June 20-21, and welcome a live audience in the Copper Box Arena for the weekend competition on June 22-23. Tickets go on general sale beginning at 10:00 AM GMT on Friday, March 29, and the direct link to purchase tickets can be found on the Rocket League esports social accounts. There are three presale windows for O2 Priority customers, Live Nation users and Ticketmaster users.

BLAST and Rocket League esports have teamed up with Live Nation, one of the world’s largest live entertainment companies to help support and promote the RLCS Major 2 coming to London in June 2024.

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