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My Town Boosts its Popular Collection of Games with New Listings on AppGallery

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My Town Boosts its Popular Collection of Games with New Listings on AppGallery
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World’s No. 2 kids game studio launches My Town: Museum and Baby Town series

Huawei, the leading global technology company, has announced that My Town Games, an award winning games studio best known for open world dollhouse apps, has successfully listed fourteen of its flagship role-playing game series My Town on AppGallery, and will be making another addition in My Town: Museum available this week. This will be shortly followed up with the introduction of a whole new game series, Baby Town.

My Town Games, which is ranked as the world’s second most successful studio¹ for children’s games by download, released its first game – My Town: Home Dollhouse – on AppGallery in January. This was met with great acclaim and achieved over one million installs, prompting the studio to add new titles at regular intervals over the next few months.

The titles in the My Town series encourage children to use their imagination, allowing them to interact and play with the items and characters they encounter in the game world. The games in the series are also connected with each other which gives the player a chance to experience the whole My Town universe as it develops.

The newly listed My Town: Museum takes children out of the home and allows them to visit five themed exhibits in the museum. They can wake up Egyptian mummies, dig for dinosaur fossils and compete in a jousting tournament, all designed to enhance their cognitive skills while having fun. The games primarily target 5–10-year-old children and are available in a wide range of languages depending on location. The Baby Town series will soon launch on AppGallery with the Animal Colouring Book game being made available first.

My Town Studio adds to the growing number of world’s leading games developers to list their titles on AppGallery. CrazyLabs listed on the platform earlier this year, while in June Rovio added Angry Birds 2, and Playrix launched Manor Matters to boost its portfolio of popular brain-teasing games that can now be downloaded from the platform.

“We are pleased that My Town Games has quickly found such a positive reception on AppGallery” said Gray Zhang, Head of Gaming and Developer Relations, CEE and Nordic, Huawei Consumer Business Group. “We are building a strong portfolio of games for children, and this is attracting some of the world’s most influential and popular content developers to the platform. Leading developers like My Town are reaping the rewards of expanding their audiences through our growing platform, and we will do everything to support their continued success.”

Mark Tulchinski, CEO and co-founder at My Town Games, said: “We have grown our presence on AppGallery over the last six months, gradually adding more and more titles, and we have been fully supported by Huawei throughout. It has been straightforward to adapt our games to the platform, and we have made good use of the kits to ease this process. This partnership has allowed us to quickly establish ourselves and enjoy delivering our games to Huawei’s audience around the world. We look forward to its continued success.”

My Town has utilized several of the developer kits by Huawei Mobile Services. These include the Ads Kit, a monetization service which allows My Town to build its audience and display high quality ad content to them within the game; the In-App-Purchases Kit, to help sell digital product and content directly within the games; the Analytics Kit to provide insight into user behaviour; and Huawei Identity, which provides unified address management services.

As one of the world’s fastest-growing app marketplaces, AppGallery offers a comprehensive technical support package to developers whose titles are in demand to help them integrate their apps quickly and cost effectively. This is mutually beneficial, allowing AppGallery to make educational, exciting and entertaining content available to users, while simultaneously providing games developers with access to an untapped customer-base.

Huawei’s investment to grow the Huawei Mobile Services (HMS) ecosystem has seen apps integrated with HMS surge, with more than 141,000 applications currently available². There are over 4.5 million developers now registered on the HMS platform, including 300,000 in Europe. AppGallery operates in 170 countries around the world, with 550 million monthly active users worldwide.

My Town: Museum is now available on AppGallery.

Gaming

GALAXSYS and PIN-UP PARTNERS Unveil an Exclusive New Game

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Hayk Sargsyan, Chief Executive Officer of Galaxsys
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Galaxsys and PIN-UP PARTNERS have collaborated to launch a new exclusive turbo game – Hamster Mania.

Galaxsys, a pioneering gaming studio, continues to deliver exceptional gaming experiences with its latest collaboration with PIN-UP Partners to launch Hamster Mania.

Hamster Mania, a fun and user-friendly turbo game, offers players a straightforward and engaging gaming experience. The objective is to secure the highest possible winnings by tapping on the hamster character within a circular frame, earning odds with each tap. Unlike traditional turbo games, players place bets directly on the hamster, with winnings displayed instantly. The game features multiple difficulty levels, affecting both risk and potential rewards.

Hayk Sargsyan, Chief Executive Officer of Galaxsys, expressed his enthusiasm about the launch of Hamster Mania. He commented, “We are always innovating and collaborating, and this time, we’ve teamed up with PIN-UP Partners to bring a unique offering to the industry. Our teams have worked closely together to ensure seamless integration and make this collaboration truly exceptional.”

The PIN-UP Partners team is also very excited about the upcoming launch of Hamster Mania. They commented, “At PIN-UP Partners we always strive to offer our affiliates and partners the best and most exciting developments in the industry to take their revenues and profits to the next level. We deliver outstanding results and foster stronger partnerships through innovation, transparency and expertise. By supporting and partnering with companies like GALAXSYS, we stay at the forefront of the industry with unique games and the best offers for our affiliates.”

Hamster Mania will be available exclusively at PIN-UP for the first two months following its launch, before becoming accessible to all network partners. More information about the game will be presented during the iGB Live event in Amsterdam.

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Gaming

Swedish Games Industry Announces 15 Culturally-Significant Games

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Dataspelsbranschen, Sweden’s trade association for video game companies, has revealed a list of 15 gaming treasures which have deep significance in Swedish culture. The games were selected by an expert jury of historians, industry leaders, and academics, following hundreds of nominations from the general public. 

It was in December 2023 that Sweden’s minister for culture Parisa Liljestrand gave a committee the assignment to develop an official culture canon. Whereas it was not specified which artforms should be covered, Dataspelsbranschen took the initiative to develop one for games.

Celebrating Sweden’s rich gaming history over almost 50 years, the ‘game culture canon’ includes a range of genres, platforms, and release years. Alongside classics such as Stugan and Europa Universalis, the list also includes newer releases such as The Battle of Polytopia and It Takes Two. 

The full list, which can be found below, was created in response to plans by the Swedish government to create a cultural video games canon of the nation’s artistic achievements. To encourage the games industry to be included in this initiative, the ‘game culture canon’ was handed over to the chair of the official canon committee, Lars Trägårdh, in the presence of minister for culture Parisa Liljestrand at the policy summit Almedalen on the 26th of June. 

This seminal list of Swedish gaming treasures is released at a time when national games industries are fighting for governmental recognition of their economic and cultural significance. Likewise, debates over video game preservation continue to grow louder, with the Video Game History Foundation noting that 87% of classic games are not accessible to play. 

Per Strömbäck, Spokesperson of Dataspelsbranschen, commented:

“Games should be recognised as culture for several reasons: games are culture to the players, who relate to them similar ways as audiences in other art forms. Games are culture to the game developers who have the same drivers as other creators: the will to express, create something new and communicate with their audience. Games are also culture to society as they reflect the world we live in and have a rich history which is now being recognised by museums and other institutions. Also games are unique in that they are interactive. For these reasons, we think it is fitting that games have a canon too.”

Christian Lövstedt, General Manager at Midjiwan, the creators of The Battle of Polytopia, added:

“Sweden has a rich and diverse gaming history which has shaped many of today’s most popular titles. We are both honoured and excited that The Battle of Polytopia has been selected to this list. Gaming is an indispensable contributor to the Swedish economy, reaching audiences across the globe. We hope this list will continue to highlight the significance of this industry to decision-makers.”

According to Dataspelsbranschen’s 2023 Game Developer Index, the nation’s games industry revenue grew to EUR 3.1 billion in 2022, with 8,445 people working in Sweden’s games industry during the same year.

 

Selection in full:

  • Stugan, Developed by: Kimmo Eriksson, Viggo Kann, Olle E Johansson, 1978/1986

  • BackPacker, Developed by: Tati Mixedia, 1995

  • Europa Universalis, Developed by: Paradox Interactive, 2000

  • Ground Control, Developed by: Massive Entertainment, 2000

  • Battlefield 1942, Developed by: DICE, (Digital Illusions CE) 2002

  • Amnesia – The Dark Descent, Developed by: Frictional Games, 2010

  • Minecraft, Developed by: Mojang, 2011

  • Toca Tea Party, Developed by: Toca Boca, 2011

  • Candy Crush Saga, Developed by: King, 2012

  • Star Stable Online, Developed by: Star Stable Entertainment, 2012

  • Goat Simulator, Developed by: Coffee Stain Studios, 2014

  • The Battle of Polytopia, Developed by: Midjiwan, 2016

  • Budget Cuts, Developed by: Neat Corporation, 2018

  • Sayonara Wildhearts, Developed by: Simogo, 2019

  • It Takes Two, Developed by: Hazelight, 2021

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Asia

National Video Game Day 2024 – The mainstream breakthrough of Indian esports and Olympics aspirations

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The video gaming and esports industry in India has witnessed a meteoric rise in the last few years. With a rapidly growing audience and player base, the industry has commanded attention from brands and investors alike.

According to a FICCI-EY report, total esports tournament participation is projected to reach 2.5 million participants across various titles, compared to 1.79 million in 2023. Additionally, airtime for esports broadcasts is set to increase to 8,000 hours from 6,500 in 2023, with a rising average minute audience.

Tournaments such as the Battlegrounds Mobile India Masters Series (BGMS) have recently announced their third straight season being broadcast on a mainstream sporting network, changing the way esports is consumed and marking a significant milestone in the sector’s acceptance. India’s participation in major multi-sport tournaments such as the Commonwealth Esports Championships 2022, where the nation’s DOTA 2 team won bronze, and the Asian Games 2022 where esports debuted as a full-fledged medal sport, has further validated its competitive stature.

While states such as Bihar, Uttar Pradesh, Madhya Pradesh, Gujarat, and others are undertaking various initiatives for the development of esports, the country’s honourable Prime Minister has also advocated for the growth of the sector. With the International Olympic Committee (IOC) also set to discuss the creation of the Olympic Esports Games during the upcoming Paris Olympics, the future looks bright for esports in India.

Sharing his thoughts on the evolution of esports from a pastime hobby to a mainstream sport and form of entertainment, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming stated, “More than a decade back, gaming was nothing but a hobby of a few passionate gamers, with small groups of them organising scattered community competitions across the country. We started NODWIN Gaming in 2014 to streamline esports in India with a vision to bring opportunities for video gaming enthusiasts throughout the country. Looking at the scenario today, we can indeed say India has come a long way. The industry has gained immense popularity and legitimacy among the masses, attracting interest from celebrities, brands, corporates and traditional sporting organisations alike. We will continue to contribute to this growing ecosystem and try to further shine the deserving limelight on gaming and esports. In the near future, we envision esports getting the same mantle as traditional sports, especially with the IOC announcing plans to create Olympic Esports Games and we, along with the Global Esports Federation, are honoured to work alongside the industry stakeholders to achieve that common vision!”

In addition to gamers and gaming creators, Indian game developers are also making significant strides with games inspired by the country’s rich culture and mythology. Games like ‘Ludo King’ which recently surpassed 1 billion downloads, and ‘Raji: An Ancient Epic’ exemplify this trend.

Another promising upcoming title that highlights the potential of homegrown developers is the Indo-futuristic ‘Indus Battle Royale’. Developed by Pune-based SuperGaming, the game has recently surpassed 11 million pre-registrations.

“Over the past decade, India’s gaming industry has transformed from a niche pastime into a mainstream entertainment medium. The surge in mobile gaming, fueled by the high number of smartphone users in the country, has made gaming more accessible to a wider audience, driving the industry’s growth. The creativity and innovation brought in by Indian game developers have produced unique and culturally rich gaming experiences, earning international recognition that has placed India firmly on the global gaming map,” commented Roby John, CEO and Co-Founder of SuperGaming.

Despite India being predominantly a mobile-first gaming nation due to high data penetration and affordable smartphones, there has been a noticeable surge in interest in PC gaming. Beyond hardcore gamers, PCs are increasingly utilized by gaming creators and streamers for content creation and editing. The rise of the creator economy indirectly fuels the growth of the gaming PC ecosystem in India.

Recent data from Valve highlights that Asia, including India, is one of the fastest-growing regions for Steam users, with a more than 150% increase in new users from 2019 to 2024. CyberpowerPC, the Number 1 Gaming PC manufacturing brand in North America which recently forayed into the Indian market promises to cater to this growing demand and create an overall thriving ecosystem that caters to diverse gaming preferences.

Highlighting the factors that will accelerate the rise of PC gaming in the country, Vishal Parekh, Chief Operating Officer, CyberPowerPC India said, “The growth of gaming in India, evolving from arcades and gaming cafes to an official sport, is remarkable. While mobile serves as an entry point for gamers entering the ecosystem, the shift towards more immersive experiences on larger screens is becoming inevitable. Additionally, PC-based esports titles prominently featured in major sporting tournaments highlight the importance of gaming PCs for grassroots development and achieving success in these events. At CyberPowerPC, we are excited to support the country’s growing PC gaming community and give them an immersive experience along with a competitive edge.”

Another monumental trend catapulting video gaming into the mainstream is leading streaming and social media platforms increasingly embracing gamification as a strategy to engage users and attract new audiences. Facebook, Netflix, YouTube, Amazon, Google Pay, Zomato, and LinkedIn have all integrated gamification features to tap into a massive and engaged audience.

“I have been a part of the gaming and esports industry for over a decade and it is fascinating to see how the industry has evolved and grown over these years. For example, esports was a niche, limited to a few people and now it is on its way to be integrated as a new-age sport. Today, gamers of all ages and backgrounds have become active contributors to the sector’s growth, and it is amazing to see how gaming has cemented its place in mainstream culture. Through movies, TV series adaptations and gamification via social media platforms, delivery apps as well as streaming platforms, it has become an integral part of our everyday lives, which was almost unimaginable till a few years back. This momentum is only going to grow, and the future of gaming in India looks incredibly bright. Max Level is committed to contributing to this growth and taking gaming to new heights across the nation,” noted Siddharth Nayyar, Co-founder and CRO, Max Level.

Without a doubt, the video gaming sector in India is on an upward trajectory, and looking ahead, the sky’s the limit!

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