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Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests

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Gaming time spent on UK Samsung TVs is still 15% higher than pre-pandemic levels, new report suggests
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Report also found that Samsung TV gamers spend 80% of their TV time in streaming and gaming environments

A new report from Samsung Ads Europe, ‘Behind the Screens: Gaming on Samsung TVs in 2021, reveals time spent gaming on UK Samsung TVs has increased 15% since January 2020 to the period ending June 2021, suggesting lockdown-related gaming habits are sticking post-pandemic.

This is supported by claims from The Economist identifying gaming as “the single biggest new media habit to be formed during the pandemic”, describing this activity as “sticky” and not declining despite the many restrictions lifting.

Samsung Ads also reported a 28% increase in the number of Samsung TVs with active monthly gaming activity in the UK between January and June 2021, equating to 58.81 million hours spent a month gaming on these devices.

UK gamers on Samsung TVs spend a lot of their TV time in streaming environments, with this cohort spending 28% more time streaming compared to all Samsung TVs in the UK. These gamers also spend 80% of their total TV time either gaming or in streaming environments.

Whilst the majority of gaming hours are spent by users on older generation consoles, UK Samsung TV users that are connected to a new console, like the Playstation 5 and Xbox Series X spend more time gaming. These ‘next-gen’ gamers – those with new consoles – spent an average of three hours and 24 minutes gaming each day between January and June 2021. This is compared to those gamers with the previous generation consoles spending 2 hours 28 minutes on average each day gaming, and those with old consoles spending 51 minutes on average each day gaming during the same period.

UK gamers also spent the most time gaming on Samsung TVs compared to their European counterparts in Italy, France, Germany and Spain, with an average daily gaming time of 1 hour and 24 minutes. Samsung Ads saw the biggest spike in activity for UK gamers in April 2020 during the first national lockdown reaching 2 hours 30 minutes on average per day, and again in January 2021 with 2 hours 9 minutes per day on average.

Alex Hole, Vice President of Samsung Ads Europe, commented: “We’ve seen substantial growth in time spent gaming on our TVs across the UK during the last 18 months, reflecting the growing popularity and accelerated rise of gaming globally. What’s interesting to note is the strong overlap between dedicated gamers and heavy streamers on our Samsung TVs, creating pockets of opportunities for advertisers. Advertisers seeking to reach audiences in today’s fragmented TV landscape will benefit from carefully balancing their media plans across both linear and streaming.”

Gaming

PopOK Gaming Unveils “First Balloon” in the Thrilling Crash Series

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PopOK Gaming unveils the first balloon in thrilling crash series
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PopOK Gaming is excited to announce the release of “First Balloon,” the latest game in its popular Crash series. This new addition promises to take players on an exhilarating adventure, where they will soar through the skies and experience breathtaking moments and enticing rewards as their balloon ascends.

“First Balloon” offers a unique and thrilling gameplay experience that will keep players on the edge of their seats. As the game begins, players place their bets and watch as the multiplier starts increasing from 1x and continues to rise. The goal is to cash out at just the right moment to secure a multiplied payout. However, there’s a catch: if players don’t cash out in time, they risk losing their bet.

The excitement builds as players navigate the challenge of timing their cash-outs to maximize their winnings. With the potential to win up to x10,000, “First Balloon” offers the chance for massive rewards.

How does it work?

Place a bet
Watch the multiplier increase from 1x upwards
Cash out anytime to get your bet multiplied
“First Balloon” is designed to provide a thrilling and immersive gaming experience, combining the excitement of risk and reward with the beauty of a soaring balloon journey. It’s the perfect game for those seeking adventure and the thrill of high-stakes gameplay.

Don’t miss out on the latest addition to PopOK Gaming’s Crash series. Start your adventure today with “First Balloon” and experience the excitement for yourself!

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Gaming

SimplePlay has launched a new Table Game: Beauty and Gorilla King !

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One day, the Beauty, whom Gorilla King is deeply in love with, gets captured and locked inside a tower. To save the love of his life, Gorilla King needs to avoid the deadly hunters on every floor of the tower and make his way to the top to win his precious back!

Beauty and Gorilla King” is a mini-game where players are given a tower with rows of covered squares with either beauties or hunters. Players need to start from the bottom row. Whenever a square of beauty is unveiled, players move one floor up and the winning multiplier increases. Players can choose to continue their progress to move upwards and win more, or to leave this round and take the accumulated winnings! However, if a hunter is unveiled, all the winnings will be lost and players have to start a new round. Get to the top of the tower to unravel huge riches!

Come and experience “Beauty and Gorilla King” now!

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Gaming

Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development

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Big Screen Gaming Summit Joins PG Connects Helsinki, Spotlighting PC and Console Development
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The Big Screen Gaming Summit, a new two-day event dedicated to PC, console, web3, VR, and AR games, will debut alongside Pocket Gamer Connects Helsinki on October 1-2, 2024. One ticket, two events!

This expansion of the world’s leading independent games conference series aims to provide a comprehensive forum for the evolving landscape of multi-platform game development.

The dedicated summit will feature eight specialised tracks covering crucial industry topics, including market trends, UGC, live service games, discoverability, practical AI, and more. Each track will offer in-depth discussions, panels, and presentations from industry experts, providing attendees with valuable insights into the latest trends, technologies, and business strategies shaping the future of games. The summit will also explore emerging markets in Latin America, Asia, and MENA, which are expected to drive future player growth on PC and console platforms.

“As the games industry continues to evolve, we recognise the continuing importance of PC and console platforms alongside mobile,” said Dave Bradley, COO of Steel Media. “The Big Screen Gaming Summit represents our commitment to serving the entire games industry, offering a unique opportunity for professionals to explore the challenges and opportunities across all major platforms.”

The event will also host The Very Big Indie Pitch (PC + Console Edition), providing indie developers with a platform to showcase their projects to a panel of experts. This competition offers valuable feedback and exposure for up-and-coming developers in the PC and console space. Indie developers are encouraged to apply early, as spots are limited.

Both the Big Screen Gaming Summit and Pocket Gamer Connects Helsinki will take place at Wanha Satama, Helsinki, as part of the Finnish Games Week. Finland is famous for its mobile games, but it’s also home to renowned studios like Housemarque and Remedy Entertainment, showcasing the country’s strength in PC and console game development.

Early bird tickets offering savings of over £300 are currently available, providing access to both events. Attendees will have the opportunity to network with industry professionals, gain insights from leading experts, and explore the expo area. The event will also feature a MeetToMatch online meeting platform, facilitating valuable connections among participants.

In addition to the main conference tracks, the summit will include roundtable discussions, networking events like Investor Connector and Publisher SpeedMatch, and a party in downtown Helsinki. As part of Finnish Games Week (30 September – 4 October), the Big Screen Gaming Summit and  Pocket Gamer Connects Helsinki will join the IGDA Leadership Day, W In Games and more activities celebrating the regional games scene.

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