Connect with us

Eastern Europe

G50 C ST, G55 C VIP and G50 J2 ST – the newest curved screen slots machines in EGT Romania portfolio



G50 C ST, G55 C VIP and G50 J2 ST - the newest curved screen slots machines in EGT Romania portfolio
Reading Time: 3 minutes


Presented for the first time at EAE 2019, the EGT cabinets belonging to General Series collection have charmed the Romanian audience from the very beginning, becoming within a short time preferred and required in various combinations, alongside the most interactive EGT multi-games.

Their modern design with extremely exquisite touches, the quality that shines beyond appearances, and also the performance that these EGT cabinets part of the innovative slot machines generation show us, excel in each of the models of General Series no matter if we talk about the cabinets launched last year or about those recently released on the Romanian market.

With the launches of the new EGT cabinets part of the General Series range, EGT Romania has eased the entry on the local gambling market of a state-of-the-art technology with innovative design, developed and implemented by highly experienced engineers with remarkable and qualitative materials.

Thereby, the charts have been overturned and a new record regarding the end user’s preferences in terms of entertainment has been restored, the General Series slot machines being by far in the top of the new ranking.

The first General Series slot machines models, both upright and slant top, are now followed by new versions meant to complete with their own outstanding features and unmistakable aesthetic a very impressive portfolio of EGT products for Romanian gambling industry.

G55 C VIPG50 C ST and G50 J2 ST are the latest EGT slot machines for which EGT Romania has obtained the Type Approval. With enchanting, attractive, and bold curved shapes, but also with appropriate technical specification, the new cabinets can be configured with some of the most well-known EGT multi-games, maximizing thus the perspectives of the top-notch choices among the local gambling operators.

  • G55 C VIP – A new way of defining luxury!

The VIP experience continues with this elegant EGT slot machine, G55 C VIP, characterized by its well-balanced shape and many exterior details extremely sophisticated.The impressive 55-inch curved monitor with ultra-modern integrated touchscreen, as well as the built-in and very comfortable multifunctional seat, they certainly exceed even the expectations of the most demanding players.

  • G50 C ST – The elegance of the curved screens taken to another level!

The elegance of the curved screens developed by EGT and the appreciation they have got since the beginning within the market, have been the most important pillars that underpinned the diversification of the EGT products portfolio in this regard.EGT has combined the innovation of the ergonomically design with shapes expressiveness, thereby resulting a slot machine with amazing design options for both interior and exterior.

Supported by the ultra-performance Exciter III platform, the G50 C ST cabinet impresses from the very first sight with its 50-inch curved frameless monitor, but also with its individualized details such as its ambient light sideways placed, large keyboard with dynamic touch display and the multimedia topper with a 27-inch monitor that can be optionally added.

  • G50 J2 ST – New perspectives! New curved shapes!

A different type of curved screen can be admired at these new and electrifying “J” shaped slot machine.The special design line approached in general by EGT continues here as well, thus highlighting the exclusivity of this new and interesting cabinet that shows us that the curved shapes of the screens can sometimes take on very enchanting aspects.

With an exquisite design given by its 50-inch main curved monitor, “J” shaped, that reproduces images with an exceptional clarity, but also by the other features that recommend it not only in terms of performance, but also when it comes about its top-notch design, G50 J2 ST provides to the players new perspectives about the curved shapes that are such appreciated in the Romanian gambling industry.

Affiliate Industry

Interview w/ Andre Machado, Head of Publishers Relations and Affiliation at Sportradar



Interview w/ Andre Machado, Head of Publishers Relations and Affiliation at Sportradar
Reading Time: 4 minutes


Before taking the stage at EEGS’ upcoming Free Webinar, ‘The Relevance of Media Buying Activity in the Affiliate Space’, Sportradar’s Head of Publishers Relations and Affiliation, Andre Machado, sat down with EEGS for an exclusive interview. In this in-depth conversation, Andre shares his expertise on the importance of media buying, affiliate marketing, and navigating the complex compliance landscape. Get a sneak peek at his insights and expert advice before he shares his knowledge with attendees at the free webinar.

Can you share some key insights into the evolution of digital marketing within the iGaming industry over the past decade, and how it has influenced affiliate marketing strategies?

Operators are subsequently turning to automation technology to scale their campaigns and streamline their marketing processes. Automation has been the key and is being used within programmatic advertising technology to efficiently acquire new bettors at this critical time. Programmatic automates the buying of online advertising in realtime to serve highly targeted adverts to the most relevant audiences, which is highly efficient and limits ad wastage. In fact, our proprietary ads programmatic marketing service has enabled our global operator clients to increase click-through-rates by up to 60%, while increasing net gaming revenue by as much as 110%. We estimate that reducing the manual inputs in this process saves our clients up to two months’ worth of productivity annually.

Automation is similarly enhancing operators’ advertising performance across publisher sites, such as high-profile sports and media news websites, and for their sponsorships. By using data to understand fans’ most consumed online content, Sportradar’s Engagement Tool, the adtech we are using in our Affiliate Project, uses automation to display contextually relevant betting ads across both premium publishers and rights holders’ websites. The range of these adverts and the speed at which they are delivered increase click-through-rates by up to 2,2X which would be impossible to replicate manually. The affiliate space is following these macro trends and we are seeing a more sensible vision from the Operators to new ways of cooperation, and Media Buying is one of them.


With your extensive experience in digital marketing, what do you believe are the most critical factors for success in affiliate media buying specifically within the iGaming sector?

If operators can better understand their fans’ interests and browsing habits, they can more effectively target and engage them with personalised content. This is key to acquiring new customers, re-engaging existing players and building brand awareness. Marketing solutions that would enable them to fully understand where and how bettors were interacting with their brand. These customer insights power digital marketing technologies, which decide the most relevant bets to serve to players, on the right platform at the right time. This personalised approach engages fans more deeply, delivers greater conversions, customer loyalty and revenue growth, while limiting advertising waste and compensating the right partners/affiliates.


How do you see the role of data analytics shaping the future of affiliate marketing, and what tools or methodologies do you find most effective in optimizing media buying campaigns?

AI’s role cannot be understated, but it needs data to deliver marketing efficiency. Similarly, data is a resource that is only as useful as how effectively you use it. Therefore, the real game changer is when the two are combined. Operators possess deep pools of anonymised customer data, which offer valuable insights into fan behaviours and interests, such as previously bet-on teams or most frequented digital channels. AI algorithms within digital marketing technologies process this data to create personalised dynamic football adverts that can be delivered on fan-favourite channels. For instance, a FCPorto fan who regularly uses Instagram might receive dynamic ads containing the odds for their team’s next fixture across the platform’s story’s function. With this data readily available, the AI capabilities within marketing services allow operators to truly create highly targeted and customised fan experiences that achieve greater acquisition and brand awareness.


Given the dynamic regulatory landscape surrounding iGaming advertising, how do you advise affiliates to navigate compliance risks effectively while still maximizing their efforts?

By focusing on the content that fans care most about, AI-driven personalisation tools can drive efficiency and limit advertising waste, everything aligned with the current local regulation. This is essential at this moment, when operators must supply advertising creative for the hundreds of weekly matches played across football’s biggest competitions, as an example. While this was previously a protracted, manual process for creative teams, AI and automation technologies are powering Dynamic Creative Optimisation (DCO) solutions to address this operational challenge quickly and at scale. We use DCO in our industry-specific Dynamic Display solution to engineer an unlimited supply of personalised betting advertising creative, based on fan content preferences and the most popular pages on operators’ websites. The customised content within these creatives engages end users more deeply and improves click-through-rates, while automation saves valuable time and money to achieve more effective budget spend and higher ROI.


Given the ever-changing landscape of digital advertising, what emerging trends do you foresee shaping the future of affiliate media buying, and how should marketers adapt to stay ahead?

In the same way that football clubs allocate their transfer budgets effectively to deliver the best performance on the pitch, operators who execute efficient marketing strategies are most likely to succeed in the marketplace. By leveraging data and AI within the latest advertising technologies, operators can better understand their customers, find their audience quickly and serve them with the content that’s most relevant to them. As with player scouting, to find a hidden gem, you often need to search where others aren’t looking. Similarly, with betting customer acquisition it pays to have exclusive access to audiences. With our Engagement Tool, we work with a single operator in each geographic market to gain visibility on premium publishers in the region, while using our unique adtech to deliver automated, contextually relevant ads that subsequently delivers strong acquisition performance. This might be a trend, it would help to balance the competitiveness within the markets.

Continue Reading

Eastern Europe

TotalBet Joins Forces with Fast Track to Boost Player Engagement



TotalBet Joins Forces with Fast Track to Boost Player Engagement
Reading Time: 2 minutes


Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.

With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.

“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”

Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.

“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”

As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.

Continue Reading

Eastern Europe

EGT Digital and PublicWin: A Successful Combination in Romania



Reading Time: < 1 minute


One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.

Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”

Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”

Continue Reading
Alpha Affiliates



Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Get it on Google Play is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.