The Betting and Gaming Council’s new ‘Take Time To Think’ safer gambling campaign is to take centre stage at a top Premier League match live on Sky Sports.

The eye-catching logo, which replaced ‘When The Fun Stops, Stop’, will be shown on the perimeter boards for the first 30 seconds of each half of the West Ham Utd v Tottenham Hotspur match at the London Stadium on Sunday.

‘Take Time To Think’ will also feature on the large digital screens outside the stadium, as well as the screens behind both goals, with all assets donated by Hammers shirt sponsor and principal partners Betway.

Meanwhile, a full page advertisement highlighting the campaign will be published on the inside front cover of the match programme.

Super Group-owned Betway are one of the BGC members who are funding ‘Take Time To Think’, which aims to encourage customers to use safer gambling tools like time outs and deposit limits.

The other operators funding the campaign are William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

‘Take Time To Think’ was launched last week with a series of TV adverts showing customers pausing mid-play before deciding whether to use one of the tools.

Operators are also adopting the ‘Take Time To Think’ messaging across their online and retail businesses.

BGC members already ensure that at least 20 per cent of their TV and radio adverts are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Anthony Werkman, CEO of Betway, said: “It’s vitally important that we support this message and we are delighted to be able to donate such prominent assets in order to maximise the reach of the campaign.

“Betway back all aspects of the ‘Take Time To Think’ safer gambling message and strive to ensure that our products are used in a fair, safe, secure and responsible environment.”

Michael Dugher, chief executive of the BGC, said: “I am delighted that ‘Take Time To Think’ will feature so prominently at the West Ham v Spurs game, and that it will receive a nationwide audience on Sky Sports.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members like Betway are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

The SOFTSWISS Game Aggregator extends its range of accessible online games by concluding a partnership with SmartSoft. As a result, all clients of the SOFTSWISS Game Aggregator will experience and enjoy the game provider’s content. In total, more than 20 new partners have joined the SOFTSWISS Game Aggregator since the beginning of the year.

The SOFTSWISS Game Aggregator currently offers access to the products of more than 170 game providers, the ranks of which SmartSoft now joins. As part of the partnership, the SOFTSWISS Game Aggregator clients will have access to a wide range of popular games, including mini-games, slots, casino games, keno, PvP table and card games, scratch & win and unique games with gamification features. These will complete the line-up of more than 11,000 games, 3,000+ of which are optimised for cryptocurrencies. 

In addition to accessing classic SmartSoft games, the SOFTSWISS Game Aggregator clients will also evaluate a special category of top games with a unique game engine. These include the provider’s hits such as JetX, Cappadocia and JetX3. 

In addition to major fiat currencies, the studio supports cryptocurrencies, particularly bitcoins. All SOFTSWISS White Label and Game Aggregator clients under Curacao and Malta licences will have access to SmartSoft content.

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments: “I am sure the SOFTSWISS Game Aggregator clients will appreciate the number of games and features SmartSoft offers. We do not doubt that it will be long and fruitful cooperation, because it can’t be any other way. Welcome, SmartSoft!”

Luka Namoradze, CMO SmartSoft, notes: “We are delighted that SOFTSWISS is becoming our partner and want to thank you for being a part of our extended network. Many operators already can’t wait to have our games through the SOFTSWISS platform. We are looking forward to a long and rewarding partnership.”