Gaming
Steel Media Launches BeyondGames.biz
Where games meet music, film, sports, fashion, technology, the metaverse…
Following the success earlier this year of the first Beyond Games Summit, Steel Media is proud to launch its new online hub, BeyondGames.biz, which will explore the evolution of gaming and the transformational impact of interactive media on the creative world.
The site is one of the first to bring together every sector within the creative industries and explore the ways in which they can learn from each other.
The global videogames market has changed. The tools, technologies and techniques, which were created and pioneered within the world of gaming are transforming the future of the whole creative world.
Every aspect of the creative industries are increasingly interactive: film, TV, sports, marketing, music, fashion, and other sectors all have huge global presence, as well as their own sub-sectors, audiences, business models, best practice and even language. Digital and interactive technology may be the underlying infrastructure, but bringing such eclectic and established industries together will be challenging.
BeyondGames.biz will offer a platform and channel to chart the ongoing evolution of our converged future, which will bring together the artists, the innovators, the creators, the business leaders and those who are pushing back the boundaries of our new converged future.
Games, screen, music, sport, literature, fashion are converging…
The site will cover the latest news – the deals, the funding, the partnerships, and the launches, which are shaping the future of our creative world. It will feature analysis and editorial from business leaders, creators, technologists, and futurists. It will bring together the pioneers building the metaverse, and explore the convergence of games with film, TV, sport, fashion, marketing, music and more. It will offer readers from every background insight into the interactive world.
Tony Pearce, the founder and CEO of Reality Gaming Group, said:
“I’m so excited about Beyond Games and proud to be a partner. It’s great to see an event and publication that explore the future of interactive entertainment at a time when boundaries between content types are increasingly blurred. At Reality Gaming Group our vision is to create new games & entertainment that harness the blockchain and NFTs, bringing fun new experiences to audiences across many devices. Beyond Games is essential for everyone in this space.”
“We’re pleased to be a launch sponsor of Beyond Games as the interactive entertainment landscape continues to grow and adapt,” said Chris Cataldi, co-founder and COO of Genvid Technologies. “As our recent Rival Peak project with Facebook illustrated, cloud-based interactive offerings have the potential to significantly expand the definition of interactive entertainment and attract the broadest possible audiences to engage in all-new experiences.”
Dave Bradley, the COO of Steel Media said, “We have been running Beyond Games tracks at several of our other events over the last year or more and it became clear very quickly that there is a huge appetite for this type of content that stretches far beyond the games sector.
“Beyond Games is the first online channel, which will cover the impact of digital tools and virtual worlds on the creative industries, as well as highlighting the pioneering work taking place to build this new converged future.
We’ll be offering news, analysis and insight into this incredible new future. From mapping the metaverse, to transformative transmedia, Beyond Games aims to be a catalyst for change and an active agent in the ongoing evolution of the digital future.”
BeyondGames.biz is part of the Steel Media Network, which also includes Pocket Gamer, Blockchain Gamer, PC Games Insider and more. The company runs a series of successful events based around these titles, with a dedicated Beyond Games conference held in May 2021 and a sequel planned for November 2021.
Gaming
Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuriesâthis time with a dash of danger. Outsourced: Slash Game is the studioâs second venture into crash-style gameplay, the first being xCrashâą in Skate or Die – but this time itâs a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit âstopâ to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldnât have stopped. But hereâs the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit Cityâs high-volatility slots, is rated as âMedium Volatilityâ but donât let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? Weâre bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and itâs packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). Weâre thrilled with how it turned out and we hope that our fans will be too!â
âOutsourced: Slash Gameâ will be available to all Nolimit City partners on November 5th, 2024.
Gaming
The mobile gaming market is growing and attracting new companies. GAMIVO is the latest example
Usually, consoles and PCs come to mind when discussing the gaming industry. The mobile sector is often treated as a child of a lesser god, even though it generates almost as much revenue as console and PC combined. Some companies can see this potential. For instance, the e-commerce platform GAMIVO has recently entered the mobile market, allowing players to buy in-game items cheaper.
Back on course
The entire video game industry has evolved incredibly, but the most spectacular has been the growth of the mobile sector. It expanded from 36.9 million dollars in 2016 to 93.2 billion in 2021. Unfortunately, the gaming market suffered from a decline that stemmed from the overoptimism of the pandemic era. As a result, the mobile gaming industry revenues dropped to 92.2 billion in 2022 and to 90.5 billion in 2023. Recent information has indicated this was a necessary correction rather than a long-term trend.
The latest Newzoo report, issued in August 2024, shows that the industry is on the right track again. According to analysts, the mobile sector will generate revenues of $92.6 billion, representing +3.0% growth year-on-year. It’s nearly half of the entire gaming industry.
Billions of players
Revenues are crucial, but they only show part of the story. To fully understand the size and potential of mobile gaming, it’s necessary to consider the number of players, which constantly grew even when revenues dropped. Newzoo estimates that it will reach 2.8 billion in 2024. It means that almost twice as many people play on mobile devices than on PCs and consoles combined. Currently, every third person on Earth plays on mobile devices, and there’s still space for further growth.
“There are emerging markets where smartphones and mobile networks can expand, providing new potential players. Furthermore, this type of entertainment has a low entry barrier because most popular games are free and don’t require high-end devices,” explains Mateusz ĆmieĆŒewski, the CEO at GAMIVO.
One hobby, different habits
GAMIVO is an example of a company that has recently joined the party to get a piece of the mobile pie. “We examined the mobile market for a very long time, trying to find a suitable place for us. It’s essential to understand that mobile gaming and mobile gamers differ from their PC or console counterparts. You can’t do the same things you do with PC and consoles and hope to replicate your success,” said Mateusz ĆmieĆŒewski.
Studies confirm this observation. Average PC and console players spend about 2.1 hours a day in virtual worlds. It’s half an hour more than mobile gamers. However, things get interesting when we take a look at playtime per week, which is the same for mobile and console (5.4 hours) and slightly longer for PC (5.7 hours). Moreover, typical PC and console owners play 2.6 and 2.7 days a week, respectively, while mobile players play 3.4 days per week.
Those statistics prove that PC and console players are more dedicated, spending more time in games’ worlds once they enter them. However, mobile gamers prefer shorter but more frequent sessions. They play while commuting or have a short amount of free time.
“Mobile players are more willing to uninstall games and give another title a chance. Hence, the gameplay has to be captivating and designed to provide quick but intense sessions.
Furthermore, even though the average weekly playtime is identical to PC players, many mobile players don’t think of themselves as gamers,” clarifies Mateusz ĆmieĆŒewski.
Another major difference regards the way in which revenue is generated. PC and console games traditionally represent the premium model, where players buy the game. Most popular mobile releases are free and generate revenue with microtransactions. Almost all titles allow players to spend their real money on virtual coins, crystals, and other items that can be used to unlock additional content or reduce cooldowns.
Entering the mobile market
Those contrasts and nuances scare most companies from the mobile market. Let’s see how GAMIVO has coped with this.
“We decided to launch a new product category dedicated to mobile gamers. Our model allows them to top up in-game accounts cheaply. As a result, they can save up to 30% on buying virtual items, upgrades, and other content. The GAMIVO offer includes the most popular mobile titles, such as Genshin Impact and PUBG Mobile, and still extends,” describes Mateusz ĆmieĆŒewski.
“We dedicated a lot of time to research and analyses. Also, the development process required a lot of work to provide GAMIVO customers with safe transactions and a user-friendly environment. The first reactions are very positive, confirming our belief that our decision was right and there is still more space in the mobile game market,” concludes the GAMIVO CEO.
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