Connect with us
BGaming
Playson

Press Releases

Winners from Industry best Mobile Games Awards Announced; Tencent win big

Published

on

Reading Time: 3 minutes

MiHoYo’s Genshin Impact took home the biggest prize as it scooped Game of the Year at Steel Media’s fourth annual and industry-leading Pocket Gamer Mobile Games Awards, supported by Game Insight, held last week.

The ceremony saw the action role-playing title also awarded Best Audio/Visual Accomplishment, while Tencent and TiMi Studio Group secured Best Publisher and Best Developer, respectively.

Innovation of the Year went to Niantic for its ingenious reworking of augmented reality hit Pokémon Go for the 2020 lockdown, Pollen VC was voted Best Service Provider, and Supercell’s Clash Royale conquered the opposition to the Best Live Ops trophy.

As ever the event, which in this pandemic-affected year took place later than its traditional January slot and adopted a hybrid live/digital format hosted by London’s Ham Yard Hotel, aimed to shine a spotlight on the work of the top mobile games companies over the previous year.

Further highlights from the night included the Rising Star award, shared – an event first – by Jana and Sham Al Bdour of Sakura Games, Unity continuing its Best Game Engine dominance with a fourth win in as many years, and Jam City CEO Chris DeWolfe joining the ranks of Mobile Legend.

The coveted People’s Choice Award, nominated for and voted on by readers of Steel Media’s leading consumer site, PocketGamer.com, went to Tilting Point’s SpongeBob: Krusty Cook-Off.

“We believe the MGAs have a vital role to play in recognising the efforts and achievements of the entire ecosystem that makes mobile gaming the best industry in the world,” said Steel Media CEO, Chris James.

“This is doubly important considering the forced disconnects of the last 16 months and also the incredible role that the mobile games industry has paid not just in contributing to the economy and keeping people in jobs, but moreover in keeping billions of citizens feeling a little more connected and engaged.”

As the full winner breakdown below demonstrates, the 22 categories (including three new additions this year) represent firms spanning the whole industry, from the games developers and publishers to the tools companies, service providers, support agencies, investors and recruiters that all contribute towards this $90 billion sector being the largest and most pervasive in gaming.

After the lobbying and shortlisting phases – the biggest and most complex to date – which took place from March to May, the finalists were subsequently voted on throughout June by our panel of 100-plus mobile games experts from every corner of the industry.

Steel Media is hugely grateful to everyone who took the time to submit themselves, their colleagues, company, or contemporaries, as well as everyone who attended the ceremony itself during these tricky times – whether in person or digitally.

Additionally, we would like to thank main sponsor Game Insight, together with Admix, Huawei Ads, Jam City, Scopely and Tilting Point for coming on board as category sponsors – their support helped make the event a success in a particularly challenging year.

And last but by no means least, congratulations to all the finalists – it really was a hard-fought affair this year – and, of course, the heartiest of praise to the winners themselves.

More info on all things PG Mobile Games Awards at the official website: www.mobilegamesawards.com

//Full Pocket Gamer Mobile Games Awards 2021 Winners List

Pocket Gamer People’s Choice – SpongeBob: Krusty Cook-Off (Tilting Point)

Best Advertising & UA Service – Unity Ads

Best Analytics / Data Tool – AppsFlyer

Best Developer – TiMi Studio Group

Best GAAS Tools & Tech – Azure PlayFab

Best Audio/Visual Accomplishment – Genshin Impact (miHoYo)

Best Game Engine – Unity

Best Storytelling – Alba: A Wildlife Adventure (ustwo games)

Rising Stars – Jana and Sham Al Bdour (Sakura Games)

Best Tools Provider – Game UI Database

Best Games Industry Law Firm – Sheridans

Best Service Provider – Pollen VC

Best Live Ops – Clash Royale (Supercell)

Best QA and Localisation Service Provider – Amber Studio

Best Indie Developer – Innersloth

Best PR / Marketing Team – Scopely

Best Influencer Marketing Agency – Game Influencer

Investor of the Year – Play Ventures

Best Publisher – Tencent

Best Innovation – Niantic (Pokémon GO lockdown reworking)

Game of the Year – Genshin Impact (miHoYo)

Mobile Legend – Chris DeWolfe (Jam City)

//notes for editors//

ABOUT THE POCKET GAMER MOBILE GAMES AWARDS

The Pocket Gamer Mobile Games Awards are the UK’s leading mobile games awards, established to celebrate the very best businesses and individuals who are driving the $90 billion mobile games industry forward. They shine a light on every part of the ecosystem, from the game developers and publishers through the advertising and monetisation companies, to the tool-makers and support companies that enable the magic to happen. They also pay homage to true industry legends who have made their mark on this industry.

The PG Mobile Games Awards have been created by the Steel Media Ltd, a consumer and b2b technology publisher and events company based in the UK which has over 16 years’ experience covering and connecting the mobile games industry with leading media such as PocketGamer.com and PocketGamer.biz. Steel Media Ltd also organises numerous international events, including the world-renowned Pocket Gamer Connects conference series and the developer-focused Big Indie Pitch competitions.

https://www.mobilegamesawards.com

https://twitter.com/MobileGameAward

 

For enquiries, please contact [email protected].

Asia

Microgravity announces winners of MGL Call of Duty: Mobile tournament

Published

on

Microgravity announces winners of MGL Call of Duty: Mobile tournament
Reading Time: 3 minutes

 

Microgravity Ventures Private Limited, a facilitator of world-class gaming hubs and eSports tournaments in India, announced the winners of Microgravity Gaming League – MGL Call of Duty: Mobile, Team Deathmatch tournament. The two-day eSports tournament was held on 25 & 26 September in partnership with Battlefy. Top Call of Duty Squads from across the country competed against each other in a single eliminator format-based tournament in 5v5 multiplayer mode. All the participants were above 18 years of age and included professionals, enthusiasts and casual gamers.

The mightiest Call of Duty squads had to go through three phases – Qualifier Phase, Battle Phase and Zero Hour Phase. All the qualified squads competed against each other across multiple rounds in the Battle Phase. This phase was held in a single eliminator format-based tournament in 5v5 multiplayer mode. The top 8 squads were shortlisted for the quarter finals, semifinals and finals under the Zero Hour Phase and competed in a best of 3 format. The top 2 squads – True Rippers Esports & Team SUPREMACY battled against each other in the grand finale with True Rippers Esports coming out on top to conquer the Microgravity Gaming League (Freedom Month Special) – Call of Duty: Mobile tournament. The eSport tournament also witnessed some exceptional women gamers who were named #GamerGoddesses for their mind-blowing gaming skills.

Speaking on the occasion, Mr. Rahul Bhattacharya, Co-Founder and MD, Microgravity said “It was great to see squads from across the country participating and showing their best gamer skills in MGL Call of Duty: Mobile Tournament. The momentum and the quality of content backed with human interaction has taken this tournament to next level. We saw some intense competitions and some fantastic gameplays in all three Phases. We would like to congratulate True Ripper Esports, who conquered this league and all the other participants, including our GamerGoddesses who pushed their boundaries with great enthusiasm. India has some extraordinary talent and we are looking to continue hosting more such tournaments. We aim to enable gamers to become leaders in the gaming space while taking online gaming to a new high.”

Microgravity gave an overall prize pool of over Rs. 1,00,000 to the winners. The tournament winners, True Rippers Esports won Rs. 35,000 for their top-notch performance and for rising as the conquers of the tournament. The 1st runner up Team SUPREMACY and 2nd runner-up Bounty Hunterz won Rs. 25,000 and Rs. 15,000 respectively. ChieZze from True Rippers with 68 kills was the Top Fragger and took home a prize of Rs. 5,000. Oggy from Team SUPREMACY with 21 assists won Rs. 5,000 for the Most Assisted Kills. The #GamerGoddesses crown was given to DhruviOO7 and SnippetSnipe, who were the top-ranked women gamers and split the winning prize of Rs. 20,000. Additionally, 5 lucky viewers won a prize voucher of Rs.1,000 each for answering questions during the live feed and for showing their unconditional support.

On winning the Call of Duty: Mobile Tournament, Real Nimrod of True Rippers Esports added “I am really proud of my team who outperformed today and it was an amazing experience competing against several competitive squads across the country. This tournament is a great encouragement for the Indian gaming community and we feel honoured to be a part of it. We are very grateful to Microgravity for providing this opportunity to budding gamers and motivating them to do better.”

Microgravity has successfully organized three online gaming tournaments previously across PC, Mobile and Play Station which gained significant traction amongst online gamers. In May 2021, the MGL FIFA 2021 tournament was held which drew significant engagement from FIFA wizards with 3,000 registrations and 4 million impressions from across the country. MGL Free Fire was held during August and September 2020 with over 2.2 million impressions and over 20 thousand participants. Similarly, MGL Call of Duty: Mobile was organized in December 2020 and reported over 8 lakh impressions.

Continue Reading

Latest News

GAMSTOP bi-annual review shows a 25% rise in registrations in first half of 2021

Published

on

GAMSTOP bi-annual review shows a 25% rise in registrations in first half of 2021
Reading Time: 2 minutes

 

GAMSTOP, the free national scheme for self-exclusion from online gambling, has reported a 25% increase in registrations in the first six months of 2021, comparative to the same period in 2020.

The surge in registrations is a key finding of the first GAMSTOP bi-annual review, which has been launched to give greater insight into trends on the GAMSTOP platform, and broader insight into gambling behaviours across the UK.

The review found that:

  • In total, more than 40,000 people registered with GAMSTOP in the first half of 2021, with March of 2021 the second biggest month for registrations on record.
  • By the end of June 2021, the total number of GAMSTOP registrants was more than 218,000
  • The gender split of those registered with GAMSTOP is 70% male and 30% female.
  • Of those registered with GAMSTOP, 58% select the maximum exclusion period of five years.
  • Younger people were most likely to register with GAMSTOP: 41% of registrants were in the 25-34 age bracket, a figure rising to 59% when taking into account the wider 18-34 age bracket.

Recent statistics from the Gambling Commission show that growth in online gambling remains the largest combined sector by GGY (Gross Gambling Yield). Online gambling makes up over 50% (52.3%) of the entire gambling market.

The first ever independent evaluation of GAMSTOP, conducted by research agency Sonnet, found that GAMSTOP is used by a broad cross section of ages, ethnicities and socio-economic groups, which suggests that people from all demographics are experiencing problems with their gambling. The survey of 3,300 registered users found that the ethnic makeup of GAMSTOP users corresponds with the broader UK population (89% white, 3% Asian, 2% Black, 1% Mixed).

The socio-economic situation of respondents also varied, with 29% living in households with a pre-tax income of more than £48,000 per annum and 48% in households earning more than £32,000 per annum. More than 75% were in full or part-time employment and 63% had no children in their household.

Fiona Palmer, GAMSTOP CEO, said:

“While it is encouraging to see that consumers are continuing to find GAMSTOP and use it as a crucial safety net in their recovery, this review reinforces the importance of continuing to raise awareness of practical tools that are available to those struggling with gambling-related harm.

Our evaluation results demonstrate that gambling-related harm is an issue that affects people from all walks of life, irrespective of income, location, or gender. It is imperative that we continue to reach people from across the UK, and to give them access to tools that can aid them in their recovery, or form an important preventative measure.”

Stacey Goodwin, a recovering problem gambler and GAMSTOP registrant, said:

“It’s encouraging to see that the number of registrations for a vital service like GAMSTOP is increasing, but it also shows the significant amount of gambling in our society. More needs to be done to support and get the word out about crucial safety nets and services, like GAMSTOP, to ensure that vulnerable people know about them, and most importantly that they use them.”

Continue Reading

Affiliate Industry

Spotlight Sports Group Expands Global Proposition To Include Innovative Publisher Solutions

Published

on

Spotlight Sports Group Expands Global Proposition To Include Innovative Publisher Solutions
Reading Time: 2 minutes

 

SSG adds Publisher Solutions products to its global proposition to meet the needs of the emerging opportunities within the media landscape

Spotlight Sports Group (SSG), a technology, content and media company specialising in sports betting and fantasy sports, has announced its expanded B2B product portfolio. The addition of Publisher Solutions reflects Spotlight Sports Group’s ongoing work with media owners and aligns with its recently launched US proposition.

The new suite of products ranges from easy-to-integrate betting widgets to fully managed affiliate solutions that are designed to deliver actionable content to drive engagement and incremental revenues. The new solutions utilise state-of-the-art modular affiliate technology and leverage Spotlight Sports Group’s unique heritage in creating industry-leading sports betting media.

The catalyst for new product development follows research from Nielson that 55% of sports fans declare an interest in sports betting. With some traditional digital revenue streams approaching maturity, media companies can use Spotlight Sports Group’s Publisher Solutions as a viable route to accelerate revenue growth.

The suite of products contains a range of services from affiliate management to content creation, to performance tracking and analysis, all of which is managed by Spotlight Sports Group. This allows media companies to simply plug in the unique solutions to their platforms in up to 70 languages.

Discussing the new-look offering and website, Spotlight Sports Group’s Head of Digital B2B Will Fyler said: “We are ready to expand our global value proposition, especially given the recent acquisition of Alarm Sports Network. As well as a global website refresh to reflect our growing proposition, we are delighted to present a range of new products such as our Turnkey Affiliate Solutions, Smart Widgets and Free-To-Play games that cater for media companies globally.”

Fyler added, “Sports fans are interested in sports betting and, given the global growth of betting, there is a significant opportunity for media publishers to provide their sports audiences with great content and products while also increasing revenues.

We also know that providing betting-related content and products effectively is labour intensive and difficult. However, as a media company operating Racing Post among other brands, we are in a fortunate position that over the last 30 years we have built up the range of skills to achieve this and so we can now offer bespoke Publisher Solutions tailored to any media company’s audience.”

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.