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The European Open joins Betway’s growing tennis sponsorship portfolio

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The European Open joins Betway's growing tennis sponsorship portfolio
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Global online betting and gaming brand Betway, owned by Super Group, are proud to announce their sponsorship of Belgium’s only ATP Tour Event, The European Open.

Taking place from October 19 to 25, the hard court tennis tournament is one of the most recent additions to the prestigious tour. Boasting an impressive list of previous champions including Andy Murray, Jo-Wilfried Tsonga and Kyle Edmund, the event attracts talent from the pinnacle of the sport.

This announcement demonstrates the brand’s ever-growing commitment to sponsorship of the biggest sporting events. Joining Betway’s impressive Tennis portfolio which already includes the Generali Open, Nordea Open, Miami Open, NOVENTI OPEN and the Mercedes Cup.

Anthony Werkman, Betway CEO said: “We are delighted to announce a partnership deal with The European Open, Belgium’s only ATP Tour Event.

“The tournament is still in its infancy but has already had some major names on its roll of honour.

“We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour.”

Juan de Dios Aguirre, partner of Tennium, the company that owns and operates de tournament, said: “Since the beginning of the tournament, in 2016, we have been working hard on improving the different aspects of the organization to give fans a top experience and to increase the value of our advertising assets.

“We are proud of this agreement, that comes with a leading company in the sector, with scrupulous compliance of industry regulations.”

Asia

SoftGamings Welcomes WM Casino Into its Fold

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SoftGamings Welcomes WM Casino Into its Fold
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SoftGamings has formally announced its partnership with WM Casino, a renowned developer of diverse live casino gaming content explicitly created for Asian markets. This collaboration signifies a strategic move to integrate WM Casino’s extensive game portfolio into SoftGamings’ platform, promising an enhanced gaming experience for operators looking to expand to Asia, particularly Southeast Asia.

This partnership aims to diversify and enrich the gaming options available to SoftGamings’ clientele, featuring a broad spectrum of WM Casino’s acclaimed games such as Baccarat, SicBo, and some more exclusive titles like Niuniu, Fantan, Se Die, and Fish-Prawn-Crab.

Anna Kiselova, the Head of Partnerships at SoftGamings, commented on the collaboration, stating, “We are thrilled to forge this partnership with WM Casino. It’s a step that not only enhances our platform’s diversity regarding live dealer games but also reaffirms our dedication to delivering top-notch gaming experiences to specific markets. WM Casino’s innovative and dynamic range of games will undoubtedly add great value to our offering.”

Integrating WM Casino’s games into the SoftGamings platform will offer operators enhanced flexibility and variety, ensuring their players can access a richer and more engaging suite of gaming options in record times.

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Africa

BetConstruct Secures Prestigious Best Online Sportsbook Provider Award at SiGMA Africa 2024

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BetConstruct, a leading force in the online gaming industry, has been awarded the Best Online Sportsbook Provider at the SiGMA Africa Awards 2024. This recognition is a testament to BetConstruct’s commitment to delivering unparalleled sports betting experiences.

The SiGMA Africa Awards 2024 brings together industry leaders and pioneers, recognising those who push the boundaries and contribute significantly to the sector’s advancement.

BetConstruct is transforming the online gaming industry with a focus on customer-centric solutions and consistent excellence. Boasting a wide-ranging portfolio of sports betting and gaming products, BetConstruct is recognised as an essential partner in the global market, dedicated to enhancing both user experience and partner satisfaction. The Best Online Sportsbook Provider award celebrates not just the company’s historical achievements but also its ambitious future endeavours.

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eSports

Sony Group Becomes Founding Partner of Esports World Cup

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Sony Group Becomes Founding Partner of Esports World Cup
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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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