A NEW LEVEL OF GAMING PARTNERSHIPS: SPORTFIVE AND UBISOFT PRESENT FIRST IN-GAME INTEGRATION OF WATCHES IN FAR CRY® 6
Ubisoft’s Far Cry® 6 paves the way for a new level of contemporary gaming partnerships with the help of international sport business agency SPORTFIVE. Via the genuine in-game integration of a branded Hamilton watch in Far Cry® 6, watch enthusiasts and players will enjoy this collaboration as an impactful addition to the actual gaming experience as well as to the background story of the game. Far Cry® 6 will be released on all platforms on October 7th 2021.
Developed and published by Ubisoft, Far Cry® 6 is a first person-shooter video game set in the fictional tropical island of Yara, ruled by the ruthless dictator Antón Castillo. As the main character Dani Rojas, players fight to free the nation from Castillo’s rule. The bespoke in-game timepiece, the Hamilton Khaki Field Titanium Automatic, will be given to players as a reward after the completion of one of the first missions in the game. The watch will be available as selectable wrist gear, and will be a useful benefit for the players as they fight for Yara’s freedom. With the release of the game, players will have the opportunity to acquire the actual limited edition of the Hamilton Khaki Field Titanium Automatic in real life too.
SPORTFIVE, the global sport business agency with a proven track record in the gaming and Esports sector, assisted this collaboration, which moreover highlights the strategic relevance of in-game partnerships in the gaming sector: A growing market section that provides extensive value for brands, publishers, fans and gamers alike.
“We are proud to have enabled this partnership and moreover delighted that we added value for Ubisoft and the players with our first in-game partnership. Especially the immersive integration grants players the opportunity to equip special powers to their character, while perfectly connecting the in-game product with the real world watch”, said Moritz Scholz, Manager Esports at SPORTFIVE.
“The watch isn’t merely an accessory choice or functional asset but is truly integrated into Yara’s history with a connection to the island’s deposed leader,” said Omar Bouali, Game Content Director, Ubisoft Toronto. “It’s a small detail that adds immense authenticity to the cinematic world we’ve created.”
BGAMING DONATES $5,000 TO UKRAINE CHARITY FOLLOWING ICE LONDON PLEDGE
iGaming content provider BGaming has donated $5,000 to UNITED24, a charity raising money for medical aid and critical needs in Ukraine.
At this year’s ICE London, the fast-growing firm gave visitors the chance to receive merchandise featuring designs by renowned London artist Thumbs.
As an alternative they pledged to give $50 to the charity instead, which more than 70 generous partners opted to take up.
After boosting the final amount, BGaming has now pledged to continue its fundraising drive at IGB Live! Amsterdam, SBC Barcelona, and SiGMA Malta later this year as part of a commitment to ‘create positive change’.
UNITED24 was set up by the Ukrainian government to provide a secure platform for donors to raise funds for medical aid, defence and demining and rebuilding Ukraine.
Currently, they are running two medical aid projects which seek to raise money for more urgently needed ambulances in the war-torn country.
At the time of writing, it is estimated more than 8,000 civilians have been killed in the conflict, while more than 13,300 are believed to have been injured.
Catherine Puteiko, CMO of BGaming, said: “Small acts of kindness can have a big impact on the world, from caring for others to creating positive change. BGaming’s recent charity initiative at the ICE London exhibition was a shining example of this ethos.
“Our partners had the option to donate to a worthy cause or receive our branded merchandise, and we’re thrilled to share that this simple initiative raised 5000 dollars for victims of war in Ukraine. Let’s continue to think big and act small to make a positive impact on the lives of others!”
PRESS STATEMENT OF PAGCOR REGARDING OFFSHORE GAMING OPERATIONS
Senate Ways and Means Committee Chairman Sherwin Gatchalian presented the chairman’s report which cited that the risks of allowing the continuous operations of offshore gaming operations outweigh their benefits to the country. Citing R.A. No. 11590, he further states that offshore gaming should be shutdown, now that there is no third-party auditor monitoring their income.
The Philippine Amusement and Gaming Corporation (PAGCOR) would like to reiterate its firm commitment to uphold the integrity of the gaming industry in the Philippines, including offshore gaming.
After determination of Global ComRCI’s default in its obligations and commission of unlawful acts under R.A. No. 9184, a Notice of Decision to Terminate the Consultancy Contract was served to third-party auditor Global ComRCI on March 9, 2023, effective upon thirty (30) days from receipt thereof.
PAGCOR is now in the process of engaging a capable and reputable third-party auditor who can independently and accurately conduct verification of the offshore gaming licensees’ gross gaming revenues.
Further, PAGCOR reassures the public that to maintain the integrity of regulated gaming in the country, the state-run firm will not hesitate to impose appropriate sanctions or penalties to erring licensees or service providers. We will ensure that all revenues from regulated gaming will continue to support the government’s nation-building efforts and uplift the lives of Filipinos.
OnAir Entertainment™: Flexibility of more providers vs. Exclusivity with a single provider
OnAir Entertainment™️, the go-to live casino games provider, has added their voice to the increasing industry concern regarding the negative impact of exclusivity deals within the live casino space.
There has been a growing discussion around the impact of exclusivity deals on operators and platforms, with OnAir Entertainment™ believing that one supplier setups create several limitations for operators. Limitations arising from exclusivity push players to find additional options from more diversified live casino offerings. It’s known that players prefer websites with more content choice, allowing them to search for the games they want to play – player freedom is vital to maximizing cross-sell and therefore increasing platform revenue.
Do exclusivity agreements truly fulfil the promises and needs of the industry? Markets need to change rapidly, adapting to new and more restrictions on operators, which requires sufficient flexibility and creativity. Can an agreement set in stone, determined by a single supplier and based on a rigid commercial model, be flexible to a regulatory landscape that is constantly shifting and help operators to be competitive?
Given the global nature of the biggest operators, multi-supplier deals also mean that they can test out different games across markets and not be forced to stick with one product globally. Less exclusive deals allow operators to be much more agile when operating internationally, as localization needs must not be ignored. A key part of OnAir Entertainment’s™ product offering is the ability to input customizable elements within their digitally branded and localised environments so that operators can reinforce and scale their brand together with OnAir Entertainment’s™ tech. While also using reasonable commercial terms so our operators can test audience response in branded environments with low risk before committing to more sizeable projects.
There is no doubt that the variety of live casino suppliers continues to grow, causing increased industry competition and that this competition pushes continued innovation within the iGaming industry. It is this belief in constant innovation that is at the core of all OnAir Entertainment’s™ operations. By continuously developing improvements in UI design, 3D animations, allowing for localization and the incorporation of brandable elements – OnAir Entertainment™ hopes to increase user engagement and player experience.
Seval Alev Kaya, Director of Business Development at OnAir Entertainment™, said “Innovation is at the heart of our operations, and our main priority is to provide maximum flexibility for our clients. Operator differentiation is directly linked to content diversity and harmony. We see that many operators are trying to widen their audience by adding more casino vendors, especially in live casino space in order to reduce the need for a single vendor that comes with unfavourable terms, high costs, and limitations. We are the alternative solution with a service-minded approach, invested in our client’s growth.”
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