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VP of Sales & Business Development for ITL celebrates 20-year milestone

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VP of Sales & Business Development for ITL celebrates 20-year milestone
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Thorsten Labusch, based in ITL’s German office in Pinneberg, marks 20 years with the company this month. Thorsten has worked his way up through the ranks as Innovative Technology (ITL) have expanded globally, holding various positions along the way. He is currently VP of Sales and Business Development specifically for the retail and kiosk side of the business.

Commenting on his long-standing achievement, Thorsten said, “I joined Innovative Technology’s German branch, formally Automated Transaction GmbH, back in 2001 and was responsible for creating a Technical Support and Repairs Department in the Pinneberg office, just outside Hamburg. One of my first challenges was to assist with the adoption of the Euro helping customers upgrade their devices to the new currency. This was a huge milestone for the cash handling industry and an exciting time to join the company! ITL then grew significantly over the next few years so I took on a sales role for our gaming, amusement and vending customers which involved a lot of travelling, introducing customers to our new products which were entering the market at the time.”

Continuing, Thorsten said, “ITL then diversified and began developing products and new business in the Retail & Kiosk sector so I took responsibility for this new market in 2012 and became Senior Business Development Manager, Retail & Kiosk in 2013. In 2016, I was promoted to the position I hold now – VP of Sales & Business Development, heading up the RK sales. This is an exciting and ever-changing market, and I relish the challenge of ensuring our offerings meet with retailers’ requirements. I love being part of the ITL family and know there are lots of exciting times yet to come!”

Marcus Tiedt, Sales & Marketing Director, also based at ITL’s Germany office commented, “Thorsten and I have worked together for the past 20 years, and we have seen the business grow into a successful enterprise. Appointing him was one of the best decisions I made, he is a key part of our success, and I would like to congratulate him on this long-standing commitment to the business. He is a dedicated, hard-working, and strategic part of the team and does a fantastic job looking after all our retail and kiosk customers. He is a great manager, and our retail sales team think very highly of him.”

Concluding, Tony Morrison, Group Sales Director said, “Retail is a crucial growth area for the company, and we continue to develop key products for this sector such as CashGenic; hygienic cash automation kit, NV200 Spectral range and ICU for age verification. Our retail offerings will be showcased at retail exhibitions throughout the year, such as Paris Retail Week at the end of last month and EuroCIS in Germany which will take place early next year. Thorsten is an important driver of our retail business development strategy going forward, and I look forward to working with him for many years to come.”

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SOFTSWISS Game Aggregator Integrates SmartSoft Game Provider Products

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The SOFTSWISS Game Aggregator extends its range of accessible online games by concluding a partnership with SmartSoft. As a result, all clients of the SOFTSWISS Game Aggregator will experience and enjoy the game provider’s content. In total, more than 20 new partners have joined the SOFTSWISS Game Aggregator since the beginning of the year.

The SOFTSWISS Game Aggregator currently offers access to the products of more than 170 game providers, the ranks of which SmartSoft now joins. As part of the partnership, the SOFTSWISS Game Aggregator clients will have access to a wide range of popular games, including mini-games, slots, casino games, keno, PvP table and card games, scratch & win and unique games with gamification features. These will complete the line-up of more than 11,000 games, 3,000+ of which are optimised for cryptocurrencies. 

In addition to accessing classic SmartSoft games, the SOFTSWISS Game Aggregator clients will also evaluate a special category of top games with a unique game engine. These include the provider’s hits such as JetX, Cappadocia and JetX3

In addition to major fiat currencies, the studio supports cryptocurrencies, particularly bitcoins. All SOFTSWISS White Label and Game Aggregator clients under Curacao and Malta licences will have access to SmartSoft content.

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments: “I am sure the SOFTSWISS Game Aggregator clients will appreciate the number of games and features SmartSoft offers. We do not doubt that it will be long and fruitful cooperation, because it can’t be any other way. Welcome, SmartSoft!”

Luka Namoradze, CMO SmartSoft, notes: “We are delighted that SOFTSWISS is becoming our partner and want to thank you for being a part of our extended network. Many operators already can’t wait to have our games through the SOFTSWISS platform. We are looking forward to a long and rewarding partnership.”

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Compliance Updates

Lady Luck Games awarded multiple market certification

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Games from Swedish slots specialist Lady Luck Games have been certified in five of Europe’s most important regulated markets.

Players favourites like Valhöll: Hall of the Slain, Valley of the Muses and Alchemister will join new release Rooftop Fight on the roster of online casinos in Sweden, Denmark, Germany, Italy and the Netherlands.

The certification, via iTech Labs, will now allow their high-quality artwork and engaging maths models to be enjoyed by millions of new customers at some of the industry’s leading operators.

Lady Luck Games co-founder and CEO Mads Jorgensen said the regulatory approval would provide a significant commercial boost to the studio in its quest for international expansion.

He added: “We are very confident that our games portfolio has universal appeal and having this certification is an important step in proving that. Access to market is hugely important for any company in any industry and we now have a real opportunity to take great strides as a business.”

Lady Luck Games recent acquired fellow provider Spigo ApS’s operations in Denmark, including the studio’s casino games, eight customer integrations and Spigo Station, the supplier’s Denmark-certified platform.

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PRAGMATIC PLAY KICKS OFF THE CELEBRATIONS WITH DAY OF DEAD™

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Pragmatic Play, a leading content provider to the iGaming industry, invites players to lace up their dancing shoes and join the celebrations in new release, Day of Dead™.

Bursting with eye-catching visual effects and a fiery fiesta soundtrack, the stunning game provides players with a unique slot experience inspired by the popular Mexican national holiday, Dia de Muertos.

Central to the game’s action are the Wilds, one of which will move one space across the reels with each spin until they fall off, paying any wins and triggering respins before they do. Respins will continue to take place until there are no Expanding Wilds in view.

Landing three Scatter symbols on the first, third and fifth reels in the base game triggers the Free Game feature. There is no set number of spins here, rather the feature will continue to operate as long as there are Expanding Wilds on the screen.

Players in eligible jurisdictions can take advantage of the Buy Feature, costing players 100x their stake to trigger the Free Game feature on the spin that follows.

Day of Deadarrives swiftly after recent hits Cash Bonanza™, Mystic Chief™, and Piggy Bank Bills™, which exist amongst a collection of over 200 HTML5 titles in Pragmatic Play’s award-winning games portfolio.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Dia de Muertos is a very unique festival that has some very eye-catching visuals associated with it, therefore we wanted to create a title that provides a true feast for the senses.

“We are thrilled with how Day of Deadhas shaped up, with its dazzling graphics and unique mechanics combining to bring something entirely new to our portfolio.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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