Connect with us
SOFTSWISS

Latest News

New Research Reveals Gambling Ads on Social Media More Appealing to Children than Adults

Published

on

Reading Time: 3 minutes

 

According to a new study conducted at the University of Bristol, gambling advertising on social media is significantly more appealing to children and young people than to adults.

The study findings showed disguised gambling marketing and ads for betting on esports – professional online competing in computer games – were nearly four times more appealing to children than adults. It also revealed nearly half of children are exposed to such advertising weekly and around a quarter encounter it daily.

Whereas results showed the vast majority of adults were wary or annoyed when faced with gambling ads, children mainly reacted positively.

Co-lead investigator Dr Raffaello Rossi, who is conducting first-of-its-kind research into the use and impact of gambling advertising on social media, said: “The overwhelming strong appeal of gambling advertising on social media to children is of huge concern, as it is known the earlier people start gambling the more likely it will become habitual and problematic.

“That’s why there needs to be much stricter and clearer rules in place to clamp down on the issue, which could easily spiral out of control given how long children and young people spend on social media these days. Many of the adverts may look entirely innocent and harmless, but they in fact pose a serious risk of getting a whole new generation of gamblers hooked on a serious addiction which has devastating consequences.”

The report, in light of its findings and previous studies, is calling for:

  • Esports gambling advertising, which automatically appeals to children and young people, to be banned.
  • Gambling content marketing, which masquerades as something appealing, to be rigorously regulated and informed by what is proven to attract young people.
  • Regulators to broaden the age range of a “young person” from 16-17 to 16-24-year-olds.
  • Social media platforms to only allow gambling ads on social media when users actively opt-in to receive them.

The report comes as the Gambling Act is currently being reviewed by the government, and the Committee of Advertising Practice (CAP) has launched a consultation to better protect children from gambling advertising which appeals to them.

This study surveyed online 210 children aged 11 to 17 years, 222 young people aged 18 to 24, and 221 adults aged 25 to 78 years in the UK from May to July last year.

Esports gambling adverts were also found to be much more appealing to children and young people than adults, who were shown to be four-times more likely to feel extremely negative emotions about the ads than children.

Co-lead investigator Agnes Nairn, Professor of Marketing at the University of Bristol’s School of Management, said: “We know from previous research that children are actively following and engaging with gambling content on social media and regulators are struggling to keep up with this trend. This new research shines a spotlight on two specific types of gambling adverts: content marketing and esports that are strongly and significantly more appealing to children and young people than to older adults.

“Importantly, the current regulations do not address these types of advertising at all. The esports market is forecast to exceed a billion dollars this year. It has an audience of 500 million people, most of them children and young people. The regulations need to be reformed as a matter of urgency.”

The Young Gamers and Gamblers Education Trust (YGAM), a leading UK gambling-harm prevention charity, provides a range of education programmes, working with thousands of schools and youth practitioners to help engage with and safeguard future generations against gambling harms.

Kev Clelland, Strategic Alliance Director at YGAM, said: “A key part of our programmes focus on gambling advertising, as well as the growth of esports, and this latest research will further inform our evidence-led resources. The findings support the evidence we submitted to the Gambling Act Review where we called for more to be done to minimise the exposure that children have to gambling advertising. All gambling advertising should be designed and displayed in a way that is appropriate for adults and avoids marketing techniques that appeal to children. There is opportunity to strengthen advertising protections and both the advertisers and the platforms which host adverts should use technology and data to do more.”

Latest News

How Online Casinos Are Improving the VIP Experience

Published

on

Reading Time: 2 minutes

 

We’re all familiar with the idea of VIP treatment at a casino. From the depiction of high rollers occupying the penthouse suites of casinos on the silver screen to the facilitation of lavish lifestyles that such prestigious individuals enjoy, the life of a VIP at a casino which welcomes them is one that many of us aspire to.

Unfortunately, unless your bank balance has more zeros than a line of computer code, it’s an experience that might traditionally have been outside of the grasp of most people. However, the online casino industry is revolutionizing not only the way in which we gamble – but also the way in which casinos treat us. Here are a handful of tangible improvements that online casinos have brought to the VIP experience.

Accessibility

First and foremost, online casinos have extended the red carpet to virtually everyone. Whereas you have to spend an eye-bulging amount in a brick-and-mortar establishment to merit special treatment, all that’s required from an online operator is a simple sign-up. Of course, the larger the sums you wager, the greater the benefits you can expect to reap – but the bar is far lower to begin enjoying the VIP treatment in the first place. Why? Because websites do not deal with the same overheads as physical casinos. With no staff to pay and no buildings to rent, light and warm, the savings can be passed on to a greater number of customers.

Benefits

As well as broadening the access route to the VIP lounge, online casinos have also tweaked the benefits on offer. Of course, things like hotel rooms and complimentary meals and drinks are not on the table, but they have been replaced with a raft of other perks that are more geared towards gambling. Free bets, returned losses, cashback and free merchandise are just some of the incentives which online casinos offer their clientele, giving you more reasons to keep coming back. While they might not sound as lucrative as penthouse suites, they’re certainly more commonplace – and they could afford you the chance to double your money without risking a penny.

Choice

With brick-and-mortar casinos, there are a limited number of tables you can sit at and a limited number of slots you can play. If your preferred pastime is at capacity, that’s simply too bad. Now, however, there’s no need to wait your turn, since everyone can play simultaneously at online casinos. And with the advent of the Bitcoin online casino, you can enjoy even greater freedom in the currency with which you conduct your transactions. Crypto is becoming an increasingly mainstream option and offers great privacy, security and efficiency benefits.

Automation

In a traditional casino, every bet you make must be manually logged by either the dealer of your table, the croupier in attendance or the pit boss overseeing all the action. This requires a tiresome rigmarole in which you register your status as a VIP member from the outset, then the relevant authority continually tracks all of your wagers. With online casinos, the entire process is automated. That means that you’ll never have to worry about one of your bets going missing and not contributing to your VIP status.

Online casinos are here to stay – and that’s good news for everyone, since more people now have the opportunity to enjoy being a VIP.

Continue Reading

Latest News

Latest slot from Fantasma Games is based on Jules Verne’s Twenty Thousand Leagues Under the Sea and offers a unique Countdown Bomb feature

Published

on

Reading Time: 2 minutes

 

Fantasma Games, the developer of slots beyond gambling, is taking players on a submarine adventure in its latest release, Wins of Nautilus Megaways.

The theme takes inspiration from Jules Verne’s Twenty Thousand Leagues Under the Sea and combines this with striking visuals, stunning animations and authentic sound.

Wins of Nautilus Megaways uses Big Time Gaming’s innovative reel matrix to deliver up to 117,649 ways to win with every spin, but the big win potential does not stop there. The unique Countdown Bomb Feature makes a splash. It is a blocker with a countdown number that ticks down as the game is played and the reels avalanche. This creates a full reel Wild with a big Multiplier when the Countdown Bomb explodes. This happens when the player has won several of sequential of times through the avalanche.

Players must also keep an eye out for the Respin Torpedo which removes random non-winning symbols and causes the reels to avalanche, creating a second chance for wins to land. The feature guarantees at least one avalanche and combines with the Countdown Bomb to keep players submerged in the underwater adventure.

Of course, those that are able to navigate the submarine to the bottom of the ocean are likely to discover Dead Sea Free Spins which are triggered when three Scatter symbols drop onto the reels. Players receive between 12 and 84 Free Spins which are combined with a Progressive Multiplier that can deliver wins of up to 10,000x their original stake. Free Spins can be retriggered.

Wins of Nautilus Megaways has been designed to appeal to players that enjoy Megaways slots and that also seek out games that deliver Full Reel Wilds. The game sits at the high end of the volatility scale, has an RTP of 96.10% and allows players to buy the bonus for 80x their stake in the markets where it is permitted.

Tianzhi Zhou at Fantasma Games said: “Wins of Nautilus Megaways takes players to an underwater world packed with adventure and big win potential. We have taken the legendary work of Jules Verne and put our own twist on it to create a game that visually is like no other – it is truly striking. Of course, we have combined this with thrilling gameplay including our innovative Countdown Bomb feature which builds anticipation with every spin. Wins of Nautilus Megaways is a great addition to our growing portfolio of slots that go beyond gambling and we look forward to seeing players resurface having been on the adventure of a lifetime.”

Continue Reading

Eastern Europe

Betsys, owned by the STS Group, among the 50 fastest growing technology companies in the Czech Republic

Published

on

Reading Time: 2 minutes

 

Betsys – part of the STS Group – is included in the prestigious “Deloitte technology Fast 50 Central Europe” ranking for the second time in a row. It is the only company from the bookmaking industry included in the list.

The ranking of the fastest-growing technology companies in Central Europe was prepared for the 22nd time. This time, Betsys ranked 39th among Czech companies, achieving revenue growth of 216 percent over four years. According to Deloitte’s report, the dynamics of revenue growth for all technology companies in the ranking was as high as 2,278 percent during that period.

  • This year’s edition of Deloitte ranking is a record-breaker not only in terms of growth in revenue of listed companies but also in the number of companies that applied – there were as many as 450, 150 companies more than last year. Therefore, for us, being among the 50 selected winners in such a competitive environment, second year in a row, is a great success and motivation for further development – says Jiří Najman, Chief Operating Officer of Betsys.

Betsys is part of STS Group and operates in the Czech Republic and Poland, also having its representatives in the UK. Betsys employs 120 developers in Prague and Katowice. It is the biggest provider of IT solutions for the betting industry in Central Europe.

Betsys provides full spectrum of sports betting software on regulated market. It is the largest supplier of sportsbetting solution in Central and Eastern Europe. It offers a comprehensive range of products and services that are needed to cover full spectrum of betting (sports betting, live, retail, virtual sports, casino). Betsys platform is supporting all sales channels – Online, Retail, Live, Mobile. It also offers follow-up support services, consultation and in particular the possibility of securing bookmakers to control the game.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.