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Fonbet Becomes Official Partner of Lokomotiv Moscow

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Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship deal with the Russian Premier League team.

Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena.

Alexander Paramonov, Director General of Fonbet, said: “I consider it symbolic that our partnership began the day before an important anniversary for Lokomotiv: the club’s 100th anniversary since its founding.

“We’re happy to be part of such a happy occasion. In all the years that the Russian Championship has been held, Lokomotiv has been at its forefront. The Reds and Greens have always fought for gold. They’ve given the national team top-level players, including Loskov, Sychev, Ovchinnikov, Ignashevich, Maminov, Khokhlov and many others.

“Three championship titles, a record nine domestic Cups, three Super Cups, and significant victories in European competitions over Inter, Bayern Munich and Real Madrid: Fonbet couldn’t be happier to become a part of this history.”

The bookmaker will also work alongside Lokomotiv to drive fan engagement by rolling out a series of promotions and social media activities on match days.

Vladimir Leonchenko, Director General of Lokomotiv, said: “Today we signed a cooperation agreement with one of today’s biggest betting companies. On behalf of FC Lokomotiv, I’d like to thank our new partners. I’m confident that we’ll work well together. I can’t wait for our future wins!”

Nikolay Koshkin, Director of Marketing and Commerce at FC Lokomotiv, said: “Today we are starting our journey together. Lokomotiv has always had big goals. This applies to both our players on the field, as well as our office and business team.

“It’s fantastic that Fonbet, the leader of the Russian betting market, is FC Lokomotiv’s newest partner. We’ve got a lot of work together to do in the future. We’ve got a number of promotions planned that are sure to please our fans. We’ll do everything we can to be the best on and off the field.”

In addition, Fonbet and Lokomotiv will host a joint charity event, with details of the event to be announced in due course.

Alina Yakirevich, Marketing Director of Fonbet, said: “We’re pleased to announce such a significant partnership for Fonbet and welcome the three-time Russian champion to our sponsorship family.

“Lokomotiv has a huge group of loyal fans. And it’s thanks to them that a unique atmosphere of unity has been felt at the Russian Railways Arena all these years. Our job with Lokomotiv is to give the club’s and all football fans something to get excited about.

“This contract will help implement social and charitable initiatives together with the club. Together, we can achieve our common goals and help support football. I’m sure that a team as professional as Lokomotiv can handle this task perfectly.”

Latest News

7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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