Latest News
Fonbet Names Alexander Ovechkin as Brand Ambassador
Fonbet has named the three-time world ice hockey champion Alexander Ovechkin as its new brand ambassador.
Lauded as one of the most celebrated athletes in Russia, the Stanley Cup winner will work alongside Fonbet across a series of events, including advertisements, press conferences, workshops and jersey giveaways.
“It’s hard to overestimate the importance of our partnership with Alexander Ovechkin,” Alexander Paramonov, Director General of Fonbet, said.
“This is a truly significant event for our company. Ovechkin is known, loved and respected in the hockey community and is one of the most recognisable athletes and world-class stars. The partnership between this amazing athlete and the oldest betting company in the CIS is one of the greatest highlights of our year.”
Having already partnered with the Kontinental Hockey League (KHL) earlier this year, this new partnership with Ovechkin will help strengthen Fonbet’s presence within the ice hockey space.
Alina Yakirevich, Marketing Director of Fonbet, said: “We’re excited that an athlete of this magnitude is now part of our company. Partnering with Alexander Ovechkin has opened up a lot of new marketing opportunities for us.
“Our contract has a lot of potential opportunities for options. I’d like to thank Alexander for his flexibility during negotiations and willingness to try new formats of cooperation. We’re confident that with his help we’ll be able to expand our customer base and interact effectively with a new audience.”
Alexander Ovechkin said: “It’s exciting that such a large and experienced betting company has invited me to be an ambassador.
“Fonbet is known for its partnerships with sports and journalism stars, and major football and hockey clubs, including my own team: UHC Dynamo Moscow. I’m sure that we’ll have plenty of interesting events in store for hockey and sports fans everywhere. Follow me and Fonbet on social media and never miss what’s coming next!”
Latest News
SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
Latest News
PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
Latest News
Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
-
Baltics7 days ago
Evoplay bolsters presence in Lithuania with Betsafe deal
-
Interviews7 days ago
The Full Spectrum Strategy: How Betting on Both Popular and Lesser-Known Sports Pays Off
-
Compliance Updates7 days ago
EGBA Welcomes European Parliament’s Approval Of New EU Anti-Money Laundering Framework
-
Conferences in Europe7 days ago
CasinoBeats Summit 2024: Providing the Tools to Balance Innovation and Regulation in the Digital Age
-
Balkans6 days ago
Expanse Studios Launches in Bulgaria with Inbet
-
Latest News7 days ago
Week 17/2024 slot games releases
-
Latest News7 days ago
Aristocrat Leisure Completes Acquisition of Neo Group Ltd. (f/k/a NeoGames) for $29.50 per Share
-
Latest News6 days ago
BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4