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What Effect Could the Metaverse Have on the iGaming Industry?
The term “metaverse” has recently entered common parlance thanks to the recent announcement that Facebook has changed its name to Meta. This was great for the company as it provided millions in free promotion for Facebook/Meta and its growing range of products with every news outlet in the world covering it.
However, for the wider public, it was mostly just a confusing experience that provided more questions than answers. In fact, search data has revealed that of the 2.62 million searches for the word “metaverse” that were made in October, almost all of them were of people trying to understand what it actually is.
In this vacuum of knowledge, theories, and suggestions of what the metaverse could do for different industries and how it will change the world.
Bloomberg recently reported how fashion companies, crypto enthusiasts, and tech startups are coming together to create virtual fashion items that could be used in the metaverse.
Source: Bloomberg Quicktake
Within this report, the definition of metaverse was extended to refer to just about any digital world, including social media accounts, video games, and other similar platforms. The most immediate use is in gaming since avatars and playable characters are already highly customisable on most platforms.
Could the Metaverse be iGaming’s Next Technological Advancement?
The iGaming industry has always been at the forefront of technology. In the 1990s, early pioneers combined new developments like the internet and digital payment services to create the first online casinos.
In the years that followed, iGaming companies have continued to embrace advancements like HTML5, smartphones, and video streaming to create innovative products and new ways for their customers to play.
Today, this means that there are versions of popular classics like roulette that appeal to almost everyone. While they all use the same wheel with 37 (or 38) pockets, they offer different features. For example, the multiplayer mode lets several people play together while live dealer games include a video feed of a human dealer instead of just digital graphics.
With this in mind, it seems pretty reasonable to assume the metaverse could be the next big thing in iGaming.
What Would an iGaming Metaverse Look Like?
While the definition of metaverse varies, the most commonly accepted one is that it is a “persistent synchronous environment” that we all access through the internet. Most people assume this to be a 3D world, though some argue it can also contain 2D elements.
Early examples of a 3D metaverse include Second Life, a video game where players create a digital avatar that they can customise and use to explore an open digital world.
This could easily be applied to iGaming as it could help to create an even more immersive digital environment for players to enjoy.
Instead of a series of menus to make deposits, choose a game, and select limits, a metaverse online casino could be a virtual reality gaming floor with a cashier’s desk, a bank of video slot games, and rows of tables.
Players could freely roam the gaming floor, interacting with other patrons and casino staff. When they find the game they want to play, they could sit down, put their chips on the table, and begin placing bets.
A metaverse online casino could be designed to closely mirror the gaming floors we see in the integrated resorts we see in cities like Las Vegas and Macau or it could be made to look completely different, perhaps with different theming options like underwater, space, or wild west.
Players could also be free customisable. Like the fashion NFT developers that were reported on by Bloomberg, players could purchase outfits, accessories, and other customisations for their casino avatar. This would create a more diverse world for those within the game as they’d see a diverse range of people, just like in a land-based casino.
This could be another source of revenue for iGaming companies too as they could open digital gift shops within the casino metaverse where players could purchase souvenirs, clothing, and other items.
This is likely a long way off though. Technologies like virtual reality are still maturing and the agreed definition of what the metaverse actually is is still to be defined. That said, the iGaming industry’s track record of embracing new ideas shows us we can expect it to be at the forefront of this new digital world.
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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification
Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.
This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.
The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.
“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.
In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.
ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.
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Almedia Hires 17 New Staff Fuelling Exponential Growth
– Powering the next generation of rewarded user acquisition –
Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.
The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.
Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”
He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”
The new hires include
- Andrey Shilin, Lead Product Manager
- Holly Pickerell, Workplace and Culture Manager
- Sabina Halilovic, Fraud Analyst
- Alexander Rasch, Senior Finance Manager
- Alisson Paschoal Hausmann, Senior Mobile Developer
- Anthony Clement, SEO Manager
- April Chen, Senior Customer Success Manager;
- Benedikt Roth, Lead User Acquisition Google Ads Manager
- Caroline Sobkow, Talent Acquisition Partner
- Federica Stiscia, Senior Gaming Partnership Manager
- Marc Hammes, SEO Manager
- Mapa Vega, Senior Talent Acquisition Partner
- Pablo Herranz, Senior Talent Acquisition Partne
- Ravisankar Chinnam, Senior Frontend Developer
- Kutay Akalin, Data Scientist
- Aleksei Smagin, Junior Affiliate Specialist UA
- Neil Laverty, Senior Customer Success Manager
Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.
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Huge Jackpot at King Billy Casino: C$3,658,306!
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
About Games Global
Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network.
About King Billy Casino
Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.
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