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SOFTSWISS Shares Customer Satisfaction Survey Results

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SOFTSWISS Shares Customer Satisfaction Survey Results
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SOFTSWISS conducted a large-scale survey in which it assessed customer satisfaction. The survey was conducted by the marketing research leader Kantar Ukraine on behalf of SOFTSWISS. The results show that one of SOFTSWISS’ key differentiators is top-level customer service, which distinguishes the company on the market among competitors.

The survey was conducted from August until September 2021. Its main objectives were to discover which key features and product characteristics are of crucial importance to clients, understand their expectations and measure their satisfaction with SOFTSWISS and its competitors’ products and services.

Among the most important characteristics when choosing a company to cooperate with, respondents pointed out (on a scale of 1-10, where 1 is least important and 10 is most important): 

  • Prompt response and quick problem resolution (9.2)
  • Help in making money (8.9)
  • Simple and quick communication with managers (8.8)
  • Top-level service (8.8)
  • Opportunity to run a successful and profitable business (8.7)

All these characteristics are in line with SOFTSWISS brand positioning to be a reliable supplier of iGaming solutions and to offer clients not only expertise and innovation but also top-level customer service.

Among the least important characteristics when choosing a partner, respondents mentioned: “the development of the entertainment and gambling industry” (7.6), the “leading iGaming provider” status (7.4) and the opportunity to get “a positive effect on their image from cooperation” (6.8). 

Based on the survey, customers still rely on feedback received via ‘word of mouth’ when making the decision to partner with SOFTSWISS. However, social media, blogs and newsletters are gaining ground among the top sources of information from which clients discover software suppliers and their advantages and disadvantages. 

​​Among competitors, SOFTSWISS leads the way on the following characteristics: 

  • SOFTSWISS is considered a long-term partner
  • The company ensures easy and fast communication via account managers
  • SOFTSWISS shares information related to iGaming with clients
  • Provides the opportunity to run a successful and profitable business
  • Offers services and products that meet client needs
  • SOFTSWISS employees demonstrate a high level of professionalism and expertise during communication

Statistically, our competitors are significantly inferior to SOFTSWISS based on the following characteristics: “opportunity to conduct profitable business”, “high professionalism and expertise” and “maximum involvement of the company representative in solving client problems”.

Among the features most valued by customers when choosing an online casino platform in the top 5 are:

  • Support for various payment systems (9.4)
  • Financial reporting (9.0)
  • Bonus settings flexibility (8.8)
  • Payment systems management (8.7)
  • Variety of gaming providers (8.6)

Compared to competitors, the SOFTSWISS Online Casino Platform wins by offering more gaming content studios, in-depth financial reporting and gaming licences. In addition, the company was highly rated in terms of customer service. On average, this score is 1.3 points higher than competitors received. This is further supported by the awards SOFTSWISS received this year in the nominations for Best Customer Service Company of the Year at the International Gaming Awards (IGA) and Best Customer Service of the Year at the Starlet Awards.

Summing up, the main reasons for choosing SOFTSWISS were smooth communication and support from account managers, a wide range of complementary products and services, as well as short response times to client enquiries and the inclusion of a gaming licence. Also among the SOFTSWISS advantages cited by survey results is the support for cryptocurrencies and a broad geographical market coverage. 

“The secret to the success of any business or brand is understanding the needs and insights of its target audience. While planning this research, our primary objective was to find out the most relevant characteristics of products and services that influence client choice and loyalty. We also wanted to assess growth and improvement opportunities for SOFTSWISS. We are, surely, pleased with the results and the valuable insights gained. It is encouraging to see that our positioning is in line with the needs and expectations of our clients. But what’s even more important is that the survey results confirmed the high marks we have received in nominations at recent awards,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

 

About SOFTSWISS 

The SOFTSWISS Online Casino Platform is a comprehensive platform for managing games, players, payments, bonuses, website content and reporting. Available as a White Label, Turnkey and Crypto Solution.

SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, and Sportsbook Platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution. The company has since been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

 

Blockchain

Michael Owen Announced as Brand Ambassador for Punt Casino

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Michael Owen Announced as Brand Ambassador for Punt Casino
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English football icon and BT Sports pundit Michael Owen has officially joined the Punt Casino team as its new Brand Ambassador.

Michael Owen started a professional career in football with his Premier League debut in 1997 as a striker for Liverpool FC. Known as one of the “greatest living footballers” in Pelé’s FIFA 100, Owen is one of only 10 players to have scored 150 goals or more in his Premier League career.

Michael Owen has also received the most prestigious award in football, having claimed the Ballon d’Or trophy in 2001. He has played in three FIFA World Cups and even captained the England national team.

With this partnership in the bag and a true football icon on their side, Punt Casino is making 2022 a year to remember with the hottest action the industry has ever seen.

Hitting the back of the net

As a strong advocate for crypto and blockchain in general, Michael, along with his influential media presence and 3.7 million Twitter followers, will see Punt Casino secure its position as the fastest-growing crypto casino in the industry.

“Online casinos are more exciting than ever these days, but with its crypto focus, Punt Casino is doing something different – they really are changing the game,” said Owen, who has been involved with numerous crypto projects in the past.

He went on by saying “I’m a strong believer in the power of crypto, so teaming up with an innovative platform like Punt Casino feels like a natural fit.”

As a world-famous football commentator, respected businessman, and active media personality, Owen is the perfect representative to stand behind such an innovative crypto project. Digital currencies need every ounce of positive publicity they can get, and an endorsement from such a reputable name stands for a lot.

Michael Owen’s stamp of approval

The announcement comes with exciting news for crypto gaming enthusiasts, as Punt plans to take the industry by storm with huge prize-packed competitions.

With the 2022 FIFA World Cup fast approaching, Punt players can expect unique Michael Owen merchandise and football-related giveaways throughout the year in the build-up to the tournament.

Speaking on the announcement, Alexander Bowring, Head of Marketing at Punt Casino, said: “Michael Owen is a football icon in every sense of the word, so to have him come on board as our brand ambassador is a major moment for us. Since launching last year, Punt Casino has been changing the game, delivering exciting crypto casino action that our rivals just can’t match. Expect big things from Punt Casino in 2022 and beyond.”

Punt Casino is revolutionizing crypto gaming

Punt Casino has quickly become a strong player in the crypto casino scene with its super-powered giveaways and outstanding online casino platform. Players also get to take advantage of 24/7 customer support available instantly from the site to answer any questions or queries.

With a next-level gaming experience delivered by over 200 crypto-friendly (and handpicked!) casino games, Punt offers its players the advantage of using leading cryptocurrencies to deposit, withdraw, and play.

As crypto enthusiasts know, this allows for faster, safer, and totally anonymous transactions, which is yet another reason why Punt has become such a prominent online casino destination.

#OWEN10 has arrived at Punt Casino

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Gaming

Bidstack onboard Highbrow Interactive with 4 exclusive new partnerships

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Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and augmented reality and has seen over 80 million installs across its library of games.

The first two new titles to be added to Bidstack’s portfolio are Euro Train Simulator alongside its successor Euro Train Simulator 2. Boasting over ten million and five million downloads respectively, both games have provided train aficionados with first-class gameplay faithful to real-life experiences, with Euro Train Simulator 2 being the first mobile train simulator to feature officially-licensed trains from Germany’s largest railway company Deutsche Bahn.

 

Indian Train Simulator also joins the Bidstack portfolio. A game with stunning attention to detail, it has seen over ten million lifetime installs and has enabled access to a more diverse player base through translations. Indonesian Train Simulator is the final game to be added. With high-quality graphics and sophisticated AI trains contributing to a comprehensively authentic railroad environment, it is no wonder the game has garnered over ten million installs.

Through Bidstack, Highbrow Interactive will be able to take advantage of their in-game, in-menu and rewarded video products creating a new revenue stream whilst also contributing to the accuracy of its games without compromising on the player’s experience.

The addition of these four games to their portfolio will see Bidstack’s simulation vertical continue to grow, allowing them to provide brands with a greater selection of high-quality inventory for them to reach and engage diverse audiences.

Of the partnership, CEO and Co Founder at Highbrow Interactive Jeno Manickam Durairaj said, “We’re excited to be taking this step forward with Bidstack in enhancing our players’ experience through the use of non-intrusive advertising. Bidstack’s revolutionary technology that makes advertising seamless and organic in open-world games perfectly fits our catalogue of simulation titles. We believe that this partnership will help our games grow closer to the thrill and reality of trains and railways whilst also diversifying our revenue streams. The Bidstack team has been consistently attentive making onboarding and integration simple and hassle-free.”

Bidstack’s VP of Gaming Antoine Jullemier added, “We’re delighted to be partnering exclusively with renowned game developer Highbrow Interactive. The addition of four of their high-quality games to our growing mobile vertical stands testament to the quality of our technology and gives our brand partners access to a rich global audience of gamers.

The highly detailed gaming environments provide optimal housing for seamless in-game ads, accurately simulating true train travel without detracting from the gaming experience. We look forward to a future of delivering first-class campaigns for our new partner.”

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Affiliate Industry

N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022

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N1 Partners shortlisted in two categories at AffPapa iGaming Awards 2022
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N1 Partners, an affiliate program, shortlisted for the AffPapa iGaming Awards in two categories at once – Affiliate Management of The Year and Multi-brand Affiliate Program.

The AffPapa iGaming Awards is an online event dedicated to affiliates and operators who have proven themselves to be excellent partners and contribute to the development of the industry.

N1 Partners is the nominees in two categories – Affiliate Management of The Year and Multi-brand Affiliate Program. Each of these nominations confirms the basic principles of N1 Partners – reliability, transparency, and honesty in relations with partners and clients. These principles are the platform for building long-term relationships with partners and strengthening the company’s position in the market.   In the first quarter of 2022, more than 800 new partner accounts increased to the program, and affiliates’ payouts doubled.

The nomination of N1 Partners in the Multi-brand affiliate program of the year underlines the company’s desire for continuous development and growth among other members in the iGaming market. The product portfolio of N1 Partners Group includes such brands as N1 Casino, Slot Hunter, Joo Casino, and others.

Online voting for the best brand in each category will begin on May 23 on the award website. And on June 27, the AffPapa team will announce the winners.

 

About N1 Partners Group

N1 Partners Group is a company with expertise in the sphere of online entertainment. The team’s goal is to provide high-quality casino and betting products that meet the needs and expectations of players and partners alike. Today, N1 Partners Group unites N1 Casino, N1 Bet, Slot Hunter, Fight Club, Joo Casino, DasistCasino, and the N1 Partners affiliate program.

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