Golden Matrix Group Inc. (NASDAQ: GMGI) is participating in the 2024 Global Gaming Expo (G2E), held at The Venetian Expo in Las Vegas, Nevada from October 7 to October 10, at booth #5130.

This will be GMGI’s inaugural participation at G2E as a combined entity with Meridianbet. At the event, GMGI will present an updated B2B network, emphasizing its state-of-the-art proprietary software, including the unveiling of the brand-new Atlas System, a fifth-generation core system solution that supports both sports betting and iGaming.

The new technology helps position GMGI among the top 5% of global industry players with wholly owned proprietary software.

Meridianbet, a renowned global sportsbook and iGaming operator, and Expanse Studios, GMGI’s wholly owned iGaming content developer, will both be showcased at the booth under the unified GMGI banner. Together, the entities will demonstrate the strength of their collaboration following their acquisitions by GMGI, leveraging their complementary strengths to build global brand awareness and delivering cutting-edge solutions to both operators and players.

Visitors to the booth will experience the newest innovations firsthand, including:

• Meridianbet’s B2B Offerings: A comprehensive and updated portfolio of B2B solutions featuring Meridianbet’s proprietary Atlas core system and state-of-the-art AI player recommenders, which deliver next-generation iGaming and sports betting capabilities; and
• Expanse Studios’ Latest Games: A preview of Expanse Studios’ new crash games and social casino content, aimed at driving engagement and expanding its presence in both regulated and social gaming markets.

In addition to product showcases, GMGI is set to hold a series of high-level meetings with key industry stakeholders, potential business partners and market analysts. These discussions are aimed at identifying strategic opportunities and further enhancing GMGI’s growth trajectory in key regulated markets while strengthening the Company’s position in the global gaming industry.

As part of its ongoing global expansion, Meridianbet has been shortlisted for a highly anticipated sports betting and iGaming license in Brazil, further expanding GMGI’s footprint in this critical growth market in South America, in addition to the firm’s robust presence in Africa and Europe.

The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.

This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.

“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.

Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.

“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.

Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.

Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.

“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”

The FANHub platform includes the following core features:

• Fan-First Audiences. Safely integrate 1^st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
• Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
• Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
• Dynamic Creative Optimization​. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.

“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”