Ten more partners have been moved by Aspire Global to its proprietary sports solution in the past three months
Bettarget, the first brand to start operating on Aspire Global’s PAM with BtoBet’s sports solution, has registered major success only three months after its launch, with a relative 200% increase in average revenue per customer, steady growth in turnover and a general spike in numbers across all main KPIs on sport.
Bettarget focuses on the UK and Ireland and is leveraging BtoBet’s capabilities as a leading sportsbook in these demanding markets. BtoBet has been focusing on this region, achieving UKGC certification earlier on this year, improving the market offering and optimizing existing product features. This positions Bettarget as a brand with much more potential to expand.
Following up on this notable success, 10 more partners are now using Aspire Global’s new proprietary sports solution and already seeing very impressive results.
To continue this momentum, BtoBet has a wide range of product enhancements planned for the very near future, ensuring partners such as Bettarget remain competitive and see further growth. Earlier this week, the company expanded its sportsbook service by introducing Horse Racing bets.
Aspire Global acquired BtoBet in October 2020 and the sportsbook provider has gone on to expand its operations through attaining strategic certifications in the UK and by signing key customer deals with partners like Betfair and William Hill in Colombia.
Tsachi Maimon, CEO at Aspire Global, said: “Bettarget’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans.
“This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America.”
EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- The Netherlands
- Poland, and
BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
BTOBET STRENGTHENS SENIOR TEAM WITH NEW VP OF SALES
NeoGames S.A subsidiary BtoBet, a leading sports betting supplier, has strengthened its senior team having appointed Freddie Bowring, an experienced professional in the sports betting industry, as Vice President of Sales.
In his new leadership role Bowring will be responsible for driving BtoBet’s core sales, and building strategic partnerships with prospective customers.
As part of his role, Bowring will further complement the company’s rapid growth, which has seen it sign and renew partnerships with some of the industry’s biggest brands and operators, including William Hill, Betfair, Intralot, PremierBet and Santa Casa Global. He brings over a wealth of experience joining BtoBet from IMG Arena, where he has occupied various senior leadership positions.
Dima Reiderman, Managing Director at BtoBet, said: “I am thrilled to have Freddie on board. His experience, knowledge of the sports betting landscape and deep understanding of its challenges and opportunities will help us increase our presence on a global level. We are fully confident that he will be able to help the largest global brands capitalize on our technology. Freddie’s appointment also indicates that BtoBet intends to continue boosting its leadership team by hiring the best talent available across the betting vertical.”
Freddie Bowring, VP of Sales, added: “I’m extremely grateful for the opportunity and excited to join such a strong team. BtoBet’s sportsbook platform is renowned for its flexibility and cutting-edge technology which make it one of the market’s leading solutions. I am eager to build on the solid foundation that has been developed over the last years, and to support the company’s strategy to maintain its leadership role in its core markets whilst expanding into new market opportunities. I look forward to the new challenges and milestones to reach together.”
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