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BETER debuts table tennis heart rate data for Setka Cup

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BETER debuts table tennis heart rate data for Setka Cup
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BETER, the industry’s leading provider of next-gen betting and gaming solutions, has taken its Setka Cup (part of BETER Sports) to the next level, by integrating on-court table tennis players’ heart rate data into its offering.

Having successfully implemented heart rate monitors into their Efootball ESportsBattle tournaments during the summer, BETER’s trialled and tested model is now ready to add the feature to their Setka Cup’s table tennis tournaments.

Designed to increase both incremental revenue and customer engagement for sportsbooks by delivering an entirely new element to the betting experience, BETER’s in-game monitors are able to track and analyse the table tennis players’ heart rate levels to track in-game performance and recovery rate.

The devices, worn on players’ arms, use optical heart rate technology to provide the most accurate heart rate data available, which is then automatically collected and displayed on live streams.

Allowing bettors to make a more informed betting decisions than ever; BETER’s tech analyses a vast range of data relating to their physiological response during matches and their ability to recover – highlighting their potential to achieve the best possible results.

As well as driving engagement, the Setka Cup will also benefit by monitoring and tracking the physical health of the participants throughout the tournament periods, as well as initiating resting periods to prevent over-exertion during the season.

In total, BETER’s heart rate monitors are now available at multiple Setka Cup locations. The functionality is set to be implemented for all Setka Cup table tennis locations across CEE, including Ukraine and the Czech Republic.

Commenting on the launch Alex Lobov, BETER’s Chief Product Officer said:

“We’re all about delivering the most next generation betting experience out there, whether that be Esports or offline sports.

“Our Setka Cup caters to fans who love live action, and I believe that heart rate monitoring will help us strengthen the position of our table tennis product in our growing portfolio of fast content.

“Designed to be an excellent add-on to drive both revenue and engagement we predict our partners are like to see an average 2% increase in customer bets on Setka Cup table tennis events, as well as a 5% average increase in views of the Setka Cup live streams.” 

BETER’s Setka Cup tournaments across table tennis, tennis and beach volleyball, are a part of its BETER Sports portfolio. The Setka Cup remains one of the largest daily sports tournaments worldwide.

In Q3 2021, the total number of table tennis, tennis, and beach volleyball matches reached 25,454 and increased by 15% compared to Q1 2021. During the same period, the number of betting participants increased by 25%.

Already renowned as a leading supplier of data and content, BETER is used by the likes of Sportradar, Bet365, William Hill and Fortuna Entertainment Group. The company recently overhauled its multiple verticals spanning fast sports, esports, gaming and live casino.

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy

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Xprizo appoints Sintija Rimsa as Head of Business Development to accelerate growth strategy
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Xprizo, a cutting-edge iGaming fintech platform, has appointed Sintija Rimsa as its new Head of Business Development to accelerate its growth strategy.

Rimsa will spearhead Xprizo’s ambition to deliver on its core objectives, with a focus on empowering gaming and leading industry companies to expand into emerging markets such as Africa, Asia, and LatAm. Rimsa has vast experience spanning AI, blockchain, and iGaming sectors which is complemented by a deep passion for innovative technologies.

Xprizo Head of Business Development Sintija Rimsa commented: “Joining the Xprizo family and playing a key role in its mission to revolutionise the payments industry is the perfect scenario. Together we’re pushing ahead at the forefront of the  sector to provide solutions for unbanked and under-banked communities.”

Before Xprizo, Sintija rose the ranks in business development and communications, mainly advising startups, ecosystem partners, VCs, and influential figures in Dubai. Her work portfolio on investments, business development, and communications strategies within the blockchain, gaming, and AI fields have earned a reputation as an industry visionary.

“With Sintija heading up the biz dev team, Xprizo is well on course to achieve its ambitious goals, setting new benchmarks for innovation and inclusivity.” added Richard Mifsud, Xprizo Chief Vision Officer.

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eSports

Esoccer surges across Kambi network on Abios product upgrade

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Kambi, the world’s trusted sports betting partner, has elevated its esports offering with the integration of Abios’ esoccer odds product into the Kambi sportsbook platform.

Utilising real-time data from leading rights holders and automated modelling overseen by an experienced trading team, Abios now powers esoccer betting for the Kambi network, with plans in place to expand Kambi partners’ access to Abios’ offering on events including ebasketball, Counter-Strike and League of Legends throughout 2024.

Covering more than 6,000 matches a month and rising, Abios’ esoccer product is delivered to partners via the same trading gateway as Tzeract’s AI-driven pricing and Inspired’s suite of virtual sports products, and is therefore also available as a modular service to operators outside the Kambi network.

Enabling a larger number of events to be offered and greatly enhancing the quality and depth of the offering, Abios’ product has already delivered strong revenue growth since launch with esoccer consistently among the top leagues by number of bets on the Kambi network.

Simon Noy, SVP of Trading at Kambi, said: “The integration of Abios’ esoccer odds product into the Kambi sportsbook platform marks an exciting advancement for our esports offering. Abios’ expertise in real-time data and automated modelling ensures that our network receives top-tier esoccer trading. As we continue the roll-out to ebasketball and titles such as Counter-Strike and League of Legends, we are confident that this will not only enhance the quality of our offerings but also drive further growth in the rapidly expanding esports betting market.”

Oskar Bonnevier Fröberg, CEO and Founder of Abios, said: “With our roots in esports data, we’re very happy to be able to provide the models and trading capabilities to power dozens of sportsbooks across the globe with a reliable and accurate esoccer odds feed. As Abios’ trading capabilities grow, we can increase uptime and bet offer availability to esports while offering innovative solutions such as same-game bet builders and player props, catering to the fast and expansive consumer habits of the digital generation.”

A Kambi Group company, Abios is the leading esports services provider to the betting and gaming industry, with over a decade of experience in providing operators with best-in-class data, odds and streaming capabilities.

For Kambi media enquiries, please contact:

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Latest News

Evoplay dives into the depths in latest release Ocean Catch

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Award-winning game development studio Evoplay has launched its new slot Ocean Catch, utilising a popular fishing theme that showcases unique Fish&Collect and Tackle box features, filled with rewards.

This 5×4 aquatic adventure is stacked with action-packed mechanics, including the Fish&Collect feature which occurs when an instant reward fish symbol falls on the reels with a Wild.

The Dynamite Feature can be triggered on any spin at any point of the game, when at least one Wild appears. Here, up to six regular symbols are replaced by Fish symbols, triggering the Fish&Collect Feature and providing massive win potential.

Three or more Bonus symbols allow players to pick from one of three Free Spins rounds with varying levels of volatility. Every Wild that lands during the Free Spins bolsters the progress bar, with four Wilds collected providing extra spins and increasing Wild multiplier.

The Gold Fish symbol can also appear during Free Spins, awarding up to 100x a player’s bet while a Tackle Box can land on the fifth reel, unlocking a multiplier up to x20 or up to eight extra spins.

Ocean Catch demonstrates Evoplay’s versatility in developing high-quality slots exhibiting a variety of themes, with this newest release expected to be a popular hit within the company’s immersive portfolio.

Ivan Kravchuk, CEO at Evoplay, said: “Ocean Catch invites players to enjoy a memorable fishing trip, reeling in multiple ways to win and empowering users to select from three different bonus games to suit their preferred gaming style.

“Packing a player-favourite theme with engrossing features, this distinctive slot will undoubtedly shine for us as the year progresses and we are delighted to launch this title across multiple markets.”

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