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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding

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Parimatch Tech Expands Its Entertainment Portfolio and Secures the M&A Deals with PokerMatch and mr.fish Holding
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The company’s two acquisitions are one of the world’s top 10 largest online poker rooms and a performance marketing holding.

Parimatch Tech, an international company that develops the Parimatch brand and provides tech and marketing solutions for the entertainment industry worldwide, has secured the M&A deals with a performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch. The deal offers mutually beneficial opportunities for all parties, allowing Parimatch Tech to expand its entertainment and marketing product portfolio further and providing mr.fish and PokerMatch with new global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, commented Maksym Liashko, Parimatch Tech co-CEO.

PokerMatch is the value-added product, a leader of the online poker industry in Ukraine, and one of the world’s top 10 largest iGaming companies encompassing poker, casino, and board games. The acquisition will enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

mr.fish acquisition will further strengthen Parimatch Tech’s MarTech expertise, considering that the holding is one of Eastern Europe’s leaders focusing on a wide range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing. The company is home to multiple business units:

Digital Chain, an international marketing agency with deep expertise and extensive experience in iGaming, gambling, and sports betting.

Vadideo, an international CPM advertising network.

Papa Karlo, an international CPA network with deep expertise in affiliate marketing

NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses.

Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

 

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, said Ruslan Bangert, PokerMatch CEO.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, said Yuri Titkov, mr.fish CEO.

 

The financial details of the deals are not disclosed.

Balkans

CEEGC Budapest ’22 Speaker Profile: Joe Ewens – Global Managing Editor at VIXIO Regulatory Intelligence

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The 7th edition of CEEGC Budapest and CEEG Awards will take place on 16 September 2022 and welcomes leading operators, service providers, and gambling industry experts from all across Central and Eastern Europe, and the Balkans regions.

Find more details here | Register / Get tickets here 

 

#ceegc2022 –You are invited to join the eminent gaming conference in the Central and Eastern European region.

It would be our honor to see you at the seventh edition of the yearly Central and Eastern European Gaming Conference which includes several panel discussions about regulatory updates in the region, industry topics, technology workshops, quality networking opportunities, and the prestigious CEEG Awards.

CEEGC and the CEEG Awards is the key event of the Central and Eastern European region during Autumn and brings a wealth of information while also focusing on quality networking.

As mentioned above the conference will take place on the 16th of September in Budapest at The Ritz-Carlton Budapest and is bringing a new format that will allow more interaction among the attending delegates.

The event gathers experts who share their knowledge around compliance-related matters and updates from the CEE, Balkans, and CIS, and even includes talks about the Scandinavian region and North America to the participants! Make sure you are one of them!

Each week we are introducing some of the great minds that are going to share the stage in Budapest and bring you the latest and most vital information.

Today, we are introducing: Joe Ewens – Global Managing Editor at VIXIO Regulatory Intelligence

Joe Ewens is the Global Managing Editor at VIXIO Regulatory Intelligence, where he oversees the company’s daily output of news and analysis on the gambling market and its constantly developing regulatory challenges. Joe has been writing about aspects of the European gaming industry since 2008. Prior to his current role, he was the Editor of Coinslot, the historic trade paper for the UK’s machine gaming and amusements industries.

Order your Delegate Pass or VIP (Combo) Package (Delegate Pass +Accommodation) now!

The summit has the support of Global Bet and Nordic Gambling as sponsors.

Here is what the participants of the CEEGC series are saying:

“CEEGC 2019 was a very well organized event that included multiple great panels with some of the industry experts discussing the trends across different markets and gaming verticals. Moreover, this event offered excellent networking opportunities with a wide range of representatives from the industry, including operators, providers, suppliers, and regulatory experts. I will definitely attend next year because events like this one add a lot of value to the work I do at Trustly and allow me to stay up to date with the industry changes but also create new collaborations and partnerships.” – Vasilije Lekovic, Director of Gaming Accounts at Trustly

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Balkans

CEEGC Budapest ’22 Speaker Profile: Andrius Gabnys – Founding Attorney at Gabnys.Gabniene

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Reading Time: 2 minutes

 

The 7th edition of CEEGC Budapest and CEEG Awards will take place on 16 September 2022 and welcomes leading operators, service providers, and gambling industry experts from all across Central and Eastern Europe, and the Balkans regions.

Find more details here | Register / Get tickets here 

 

#ceegc2022 –You are invited to join the eminent gaming conference in the Central and Eastern European region.

It would be our honor to see you at the seventh edition of the yearly Central and Eastern European Gaming Conference which includes several panel discussions about regulatory updates in the region, industry topics, technology workshops, quality networking opportunities, and the prestigious CEEG Awards.

CEEGC and the CEEG Awards is the key event of the Central and Eastern European region during Autumn and brings a wealth of information while also focusing on quality networking.

As mentioned above the conference will take place on the 16th of September in Budapest at The Ritz-Carlton Budapest and is bringing a new format that will allow more interaction among the attending delegates.

The event gathers experts who share their knowledge around compliance-related matters and updates from the CEE, Balkans, and CIS, and even includes talks about the Scandinavian region and North America to the participants! Make sure you are one of them!

Each week we are introducing some of the great minds that are going to share the stage in Budapest and bring you the latest and most vital information.

Today, we are introducing: Andrius Gabnys – Founding Attorney at Gabnys.Gabniene

Andrius Gabnys is Founding Attorney at Gabnys.Gabniene, a legal boutique based in Vilnius, Lithuania and Tallinn, Estonia. The Firm specializes in entertainment (gambling, media, arts) and technology (IT, cybersecurity) legal aspects. Andrius Gabnys has been working in the online gambling sector for over 10 years, and focuses on the multijurisdictional licensing, IP and related matters. He has an extensive experience dealing with the gambling authorities in Europe, CIS countries, Africa and South America.

Order your Delegate Pass or VIP (Combo) Package (Delegate Pass +Accommodation) now!

The summit has the support of Global Bet and Nordic Gambling as sponsors.

Here is what the participants of the CEEGC series are saying:

“CEEGC in Budapest 2019 was my first of hopefully many European Gaming Media events. Combining a balanced and interesting range of topics presented by quality speakers and an excellent networking environment, the organizers did a great job of demonstrating that they know what they are doing to make a great conference.” – Jessica Maier, LLM, Partner at MELCHERS law firm

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Eastern Europe

888 Signs Sponsorship Deal with Dinamo Bucharest FC

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888 Signs Sponsorship Deal with Dinamo Bucharest FC
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888 Holdings has become the Main Sponsor of Dinamo Bucharest Football Club.

As per the terms of the deal, 888 will sponsor and co-produce content in support of Dinamo Bucharest. 888 branding and logos will be featured on the team’s shirts and training equipment, as well as throughout the club’s home ground, Stadionul Dinamo. Additionally, 888 will work to create content for Dinamo’s YouTube channel.

“We are delighted to announce our sponsorship of Dinamo Bucharest, one of the most successful football clubs in Romania. As a sizeable employer in Bucharest, and strongly committed to supporting our local communities and the Romania market, we are excited to support the team this season and play a key role in this chapter of its long history,” Pedro Barreda Cabanillas, Director International Marketing & Head of Sponsorships at 888, said.

“We are pleased to welcome 888 as our main sponsor, ahead of the start of the upcoming season which begins this weekend. With deep ties to the Bucharest and Romania, 888 shares our desire for Dinamo to succeed and get promoted to Liga I this season. We look forward to working with the team in the coming months,” Vlad Iacob, General Manager of Dinamo Bucharest Football Club, said.

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