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Kalamba Games: a year of milestones and evolution

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Kalamba Games: a year of milestones and evolution
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As 2021 draws to a close, a look back over the last 12 months reveals a period of success for Kalamba Games, and also one of great change. Kalamba CEO and Co-Founder, Steve Cutler runs us through his highlights and what he expects for 2022.

It doesn’t seem like that long ago that the team at Kalamba Games was celebrating our first anniversary, but since then, and approaching our fifth birthday in December, we’ve gone from a start-up to a recognised provider of quality products to the igaming industry. Despite 2021 still suffering from the effects of the global pandemic, it has witnessed one of the greatest years of growth for us.

Such successes don’t come easily, or without a solid product to back yourself with and we’ve been fortunate enough to have an amazing team in place that has been able to produce just that. Our line-up of games this year has been one of our strongest and most diverse ever – from the eerie fairground of Ducks Till Dawn to the spiritual sequel to one of our best performing games ever, Blazing Bull 2 – a game on which we registered the billionth spin ever made on a Kalamba game!

It’s difficult to choose the best among such a list, but the highlight was probably the eighth in our successful Joker series, Joker Times. Its classic Vegas-style reels with a twist proved a hit among players and it has even been updated for a festive outing this December with Joker Times Xmas Edition.

Launching before that, however, was Age of Huracan, which enjoyed the honour of being our 50th game release. A lot has changed since the early days of our first-ever title, and we’ve come a long way as a company, which is evident in this landmark title.

It wasn’t the only half-century we clocked up either, as our ever-growing team of tenacious innovators welcomed its 50th member. One of the great things about a company like ours is seeing how people come in and strengthen a group of hard-working colleagues that continues to support our growth ambitions and the partners we enjoy working with every day.

Our expanding portfolio of games and tools has made the job of collaborating with new clients in new jurisdictions and regions incredibly easier too. Since the turn of the year, we’ve taken our games into Italy, Spain, Greece, Colombia, Portugal, Netherlands and Sweden and these markets are set to be followed by a host of others as we move into 2022.

Perhaps the crowning glory of our recent commercial success is the award of our MGA licence, which, on top of local certifications in Sweden, Croatia, Portugal, Italy, Spain and the Netherlands; will allow us to push even further into regulated markets. It’s also been a busy year for awards, with numerous nominations and short list, particularly being nominated for Innovator of the Year at the iGaming Idol Awards, and winning silver for Best Game Soundtrack at the SBC Awards.

It’s unfortunately been another difficult year for Trade Shows, but we did manage to attend a few, with the latter half of the year culminating in a truly excellent SiGMA event which finally saw us catch up in person with so many of our past, present and now future partners.

One of the biggest shifts we’ve undertaken since our founding has been evolving into a future proof technology provider, as well as a leading games studio. The launch of our Bullseye brand, which incorporates our proprietary remote gaming server (RGS) and promotional tools product offerings is integral to our plans.

These tools began rolling out in 2020, but this year has seen a host of improvements, and 2022 will see many more that will make Bullseye an even stronger proposition for operators. Its player engagement credentials include tournaments, leaderboards, metagames with standard progressive and mystery jackpots, plus a new AI-driven predictive CRM platform, StarGazer, which is set to lead us into the new year with renewed purpose and will open up a whole new avenue for our and our partners growth roadmaps.

Bullseye, with a laser focus on an expanding games portfolio serving regulated markets, represents the next stage in the core strategy and vision we established back in 2016. Naturally, we look forward to building further on our games library but making titles interconnected via meta-features and layers will ensure we build a player driven and market-leading slots experience, not just for 2022 but for many years to come. Onwards and upwards!

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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