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Playtech Live Launches Who Wants To Be A Millionaire? Live Roulette

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Playtech, the world’s leading gambling technology company, announces the launch of Who Wants To Be A Millionaire? Live Roulette following the signing of an exclusive five-year partnership with Sony Pictures Television (SPT) earlier this year.

Based on the hugely popular, award-winning Sony Pictures Television (SPT) format which recently celebrated its 20th anniversary and has been adapted in over 120 countries worldwide, Who Wants To Be A Millionaire? Live Roulette has been created in close partnership with the SPT team. It is the latest Live Game Show to launch from Playtech’s fast-growing product vertical, Live Casino. The first of three game launches, Who Wants To Be A Millionaire? Live Roulette brings together the much-loved Who Wants To Be A Millionaire? brand and a highly innovative gameplay experience that delivers the next step in the Playtech Live Game Show experience.

The game includes many of the classic Who Wants To Be A Millionaire? features from the legendary TV show such as, 50/50, Ask the Audience and the new additional feature Ask the Host, where the host can remove incorrect answers based on the level of the question. All features have been adapted for the game but carry the spirit and logic from the TV show.

Who Wants To Be A Millionaire? Live Roulette also delivers a unique engaging experience by allowing players that do not have an active bet in the game to play along. Players can still participate in the Millionaire Round by guessing the outcome and playing for fun.

Edo Haitin, CEO at Playtech Live, said: “Playtech Live is committed to delivering the best possible entertainment experience. We absolutely love the opportunity we have to work with the Who Wants To Be A Millionaire? brand and I’m sure players will enjoy the unique experience of the ‘Millionaire’ brand whilst playing this game. I’m extremely proud of our studio build team who have created a world-class interactive studio with cutting-edge technology throughout. Through working with partners like Sony Pictures Television, we are able to combine our outstanding technology, exciting live game show experience and a much-loved global brand like Who Wants To Be A Millionaire? We are on a fantastic journey at Playtech Live as we look to continue to deliver the most engaging responsible gambling entertainment experience in the market.”

Stephan Zingg, Commercial Director, Interactive, Western Europe, Sony Pictures Television, said: “Playtech Live is the industry leader in creating the most innovative online gaming experiences and we are very excited to see Who Wants To Be A Millionaire? Live Roulette launched across the Playtech Live network. We look forward to continuing to work with the Playtech Live team on the next two exciting new games in the Who Wants To Be A Millionaire? portfolio.”

Industry News

Endorphina Affiliate Hub: Huge Benefits for Affiliates

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Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.

Among the number of benefits, Endorphina’s Hub offers:

  • Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
  • Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
  • A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.

Take advantage of the updated Affiliate Hub – visit endorphina to check.

The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.

 

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iGB Affiliate attracts registrations from 55 nations in just six weeks

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iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.

With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.

Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.

Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.

“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”

She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.

“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.

“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”

For more information including access to free Affiliate passes: barcelona.igbaffiliate.com

 

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Industry News

Jelly Entertainment enters a new chapter with the appointment of Steven Matsell as CEO

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Jelly completes C-level reshuffle

Jelly Entertainment, the iGaming B2B supplier, has appointed Steven Matsell as CEO. With over 20 years in the industry, Matsell brings deep experience, having held leadership roles as Director for GTS Plc and CEO for Leander Games, acquired by RAW in 2022.

To support the company’s continued sales success and growth, David Newstead will transition to the role of Chief Business Development Officer. In this new capacity, Newstead will focus on expanding Jelly’s market presence and driving the development of the company’s sales funnel. Matsell succeeds Newstead as CEO of Jelly, a position Newstead has held since 2020.

Newstead stated that Jelly is at “an important juncture” and praised Steven’s appointment, saying, “Steven has a great working rapport with me, aligns perfectly with the culture and character we’ve built, and has been with us from the beginning, playing a key role in driving our success. I couldn’t think of anyone better to lead us into our next growth phase.”

Reflecting on his time as CEO, Newstead shared, “It’s been an honour to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and I’m confident the company is in great hands with Steven.”

This move is part of a broader leadership restructuring at Jelly, with Silvio Insigne joining as CFO in June and Kim Eaglestone and Salvador Lima recently appointed as COO and CCO, respectively.

In his first remarks as CEO, Matsell expressed enthusiasm: “Stepping into this role excites me, and I’m inspired by the talented team around me. My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and values.”

Thanking Newstead, Matsell added, “David has been key in building Jelly into what it is today. His determination and resilience have driven much of our success, and his move to Chief Business Development Officer will allow him to focus on his true strength – developing new business opportunities and nurturing international partnerships.”

With new developments underway, Jelly’s leadership is setting the stage for continued growth into 2025 and beyond.

 

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