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YouTube star, AboFlah on track to raise more than US$10 million for refugees, will continue living in a glass room near Burj Khalifa until completed

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Galaxy Racer’s AboFlah is raising US $10M for charity in livestream from glass room near Burj Khalifa
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The World’s Coolest Winter campaign, which celebrates the UAE’s most beautiful tourism destinations, is extending humanitarian support to more than 100,000 refugees and people in need through a new humanitarian initiative called Warm Winter.

The campaign has collaborated with Galaxy Racer’s Content Creator AboFlah, to support hundreds of thousands of refugees and families in need in Africa and the Arab world. It aims to raise over US$10 million to provide food, winter clothing, blankets, mattresses and critical aid to help displaced men, women and children prepare for harsh winter conditions.

Launched in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives and Galaxy Racer, a Dubai-based lifestyle organization that specializes in esports, gaming, lifestyle and handles AboFlah’s presence and activations, the humanitarian campaign is calling on everyone to help vulnerable people get through the winter. It will provide aid and support to the largest number of refugees and people in need in cooperation with the United Nations High Commissioner for Refugees (UNHCR) and the Food Banking Regional Network.

Anyone from anywhere in the world can donate to the humanitarian initiative. Contributions can be made to the Warm Winter campaign, which started on January 7th 2022, at MBRGI.ae/WarmWinter.

As part of the campaign, AboFlah is living in a glass room in Downtown Dubai, near the Burj Khalifa, until US$10 million is collected, with USD$4m raised so far. The live-stream is taking place on YouTube and other content creators and influencers will be collaborating and creating their own posts to raise awareness of the humanitarian initiative.

AboFlah’s YouTube channel is one of the fastest-growing YouTube channels in the world, with over 23 million subscribers and over 2.8 billion views. He is followed by millions of fans who avidly watch his vlogs, comedy shorts and formatted shows covering video games and popular culture.

Millions in Need of Support

AboFlah said: “Warmth in winter for those facing harsh winter conditions is no less important than food and water. There are millions of refugees and displaced people who need all the support they can get. I wanted to participate in this humanitarian initiative and hope everyone will contribute by bringing warmth to the lives of those who are deprived of it. The World’s Coolest Winter campaign deserves appreciation for launching Warm Winter in cooperation with Mohammed bin Rashid Al Maktoum Global Initiatives and I am proud to support it.”

 

Joint Efforts to Directly Reach Those in Need

For her part, Sarah Al Nuaimi, Director of Mohammed bin Rashid Al Maktoum Global Initiatives, said: “The Warm Winter initiative from the World’s Coolest Winter campaign represents joint efforts and fruitful cooperation between reputable institutions in charity, humanitarian and relief. We are pleased to see Mohammed bin Rashid Al Maktoum Global Initiatives, UNHCR and the Food Banking Regional Network unite alongside influential content creators to raise awareness about this important cause. Warm Winter reaffirms the UAE’s established culture of compassion and humanitarian work. As we celebrate our nation’s beautiful natural and touristic attractions during the cooler months, we will not neglect nor forget refugees and needy families facing bleak, life-threatening conditions in other parts of the world this winter.”

Galaxy Racer Links Content Creators with Humanitarian Initiatives

For his part, Paul Roy, CEO of Galaxy Racer, said: “At Galaxy Racer, we believe in giving back to the community and all of us, including our content creators such as AboFlah, share this value as well. AboFlah has done a lot of charities in the past and has been an inspiration to many. We are confident this initiative is going to be record-breaking for the right reasons and we are happy to support the Mohammed Bin Rashid Al Maktoum Global Initiatives and its partners into making this a reality for the greater good with positive impact.”

Founded in 2019 with its headquarters in Dubai, Galaxy Racer is the largest esports, gaming and lifestyle organization in the world, and plays a key role in supporting the campaign, by utilizing its leading global role to attract some of the most prominent content creators in the region. The organization has previously achieved several successes, including its global partnership with LaLiga, Spain’s top professional football league, organiser of the GirlGamer Festival World Finals in Dubai and organised a Dubai inter-school FIFA tournament, including awarding deserving scholarships worth a total of US$70,000 to the winners, which contributed to achieving Dubai’s vision in the field of the future of technology. Through its several activities, it encouraged young people to explore new job opportunities in the esports and gaming industry, to establish Dubai as a regional and global hub for competitive esports events.

Direct Access to Hundreds of Thousands of Beneficiaries

UNCHR and the Food Banking Regional Network will purchase basic supplies and necessities such as blankets, winter clothes and heating appliances and provide them to refugees in Jordan, Iraq and Lebanon. The assistance will also extend to individuals and families in Syria and Egypt. UNHCR estimates that there are 3.8 million refugees and displaced people in the Arab region, as well as millions in Africa, who need critical assistance to survive winter.

Khaled Khalifa, Senior Advisor & Representative to the GCC, UNHCR, said: “UNHCR provides vital support to millions of refugees and displaced people in the region. Through our cooperation with Mohammed bin Rashid Al Maktoum Global Initiatives, we can jointly implement large-scale campaigns to relieve hundreds of thousands of refugees from life-threatening conditions. We are pleased to support the Warm Winter initiative, which reaffirms the importance of the collective efforts led by the UAE to provide relief to those most in need, in cooperation with global partners.”

An Open Letter of Solidarity

Dr. Moez El Shohdi, Founder and CEO of the Food Banking Regional Network noted that the humanitarian initiative launched by World’s Coolest Winter campaign, which aims to provide all the necessities for a warm winter to all those in need, embodies the values ​​of compassion, kindness and human solidarity.

He said: “FBRN is proud to cooperate with MBRGI, UNHCR and content creators interested in humanitarian work on this critical project. Warm Winter will provide direct support to refugees and those in need, serving as an open message of solidarity to aid millions of refugees and displaced people facing bleak conditions this winter.”

Warm Winter is an extension of AboFlah’s past humanitarian work. A previous campaign in October 2021 raised US$1 million from 31,000 donors during a 28-hour live broadcast which garnered over 28 million total views, to support refugees in Syria, Lebanon, Jordan and Iraq in coordination with UNCHR.

eSports

Sony Group Becomes Founding Partner of Esports World Cup

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Sony Group Becomes Founding Partner of Esports World Cup
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Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024

The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.

As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024

“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”

“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”

With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.

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eSports

NEW YORK ISLANDERS REPRESENTATIVE ERIK ‘EKI’ TAMMENPAA EARNS HIS SIXTH EUROPEAN TITLE AT THE EA SPORTS NHL 24 EUROPEAN CHAMPIONSHIP

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In a rematch of last year’s European Championship, Erik ‘Eki’ Tammenpää, representing the New York Islanders, again prevailed over Teemu ‘Temppanen’ Karvonen representing the Anaheim Ducks to win the EA SPORTS NHL 24 European Championship title. The win marks Eki’s fourth-straight and sixth-overall European Championship title (2018, 2019, 2021, 2022, 2023, 2024) and another $15,000 USD in earnings. Temppanen placed second in the competition that took place at the Copenhagen Media Facility in Copenhagen, Denmark on Sunday evening. For a second year straight, both players will represent Europe in the EA SPORTS NHL 24 World Championship taking place in April in New York.

Eki is a full-time YouTube and Twitch content creator and EA SPORTS™ NHL® 24 expert and 24-year-old native of Helsinki, Finland. He remains the most decorated esports player on the NHL competitive circuit and will try once again to capture the World title after capturing runner up at last year’s EA SPORTS NHL 23 World Final.

During the competition in Copenhagen today, Temppanen and Eki qualified for a spot in the World Final by competing in a semifinal best-of-three round. Both players split their first two games, with Temppanen ultimately overtaking NikkeDanglesin a tight competition and Eki defeating Eken45Jr with eight goals in a Game Three shutout.

The Championship series saw a rematch of last year’s EA SPORTS NHL 23 European Final with Temppanen and EKI facing off once again. While Temppanen took the lead with an early goal in Game One, Eki scored three quick goals in a three-minute span during the second period and a game-winning goal in the third period by Vincent Trocheck (New York Rangers). Eki continued his goal streak and dominated Game Two, ultimately scoring six unanswered goals, including tallies from Jaccob Slavin (Carolina Hurricanes), Bo Horvat(New York Islanders), and Cam Atkinson (Philadelphia Flyers). Eki’s

6-0 victory solidified his sixth European title and status as “the one to beat.”

EA SPORTS NHL 24 EUROPEAN FINAL STANDINGS

1st: Eki, New York Islanders

2nd: Temppanen, Anaheim Ducks

3rd: Eken45jr, Pittsburgh Penguins

4th: NikkeDangles, Washington Capitals

5th-8th: Alphaborje, Detroit Red Wings

5th-8th: Kibeeex, Toronto Maple Leafs

5th-8th: Launonexx, Tampa Bay Lightning

5th-8th: Teemuyy, Colorado Avalanche

The EA SPORTS NHL 24 North American Championship will be contested on March 24 at the NHL Flagship Store in New York beginning at 1 p.m. ET on the NHL’s Twitch channel. For more news, fans can visit www.nhl.com/NHL24 and follow the conversation on social using #NHL24WC.

 

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eSports

Supported by Access Abu Dhabi and Abu Dhabi Investment Office, KALM opens global headquarters in the emirate

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KALM, the world’s first sports and esports consultancy focused on player development and performance, has launched its new global headquarters in Abu Dhabi. KALM aims to revolutionise the landscape by offering a blend of expertise from both traditional sports and esports, including innovations, technology and academic partnerships to develop first-in-class services for athletes.

Powered by Access Abu Dhabi, an initiative by Maven Global Access and supported by the Abu Dhabi Investment Office (ADIO), KALM will provide its services to organisations, global brands and individual athletes in and out of their sporting endeavours.

KALM utilises proprietary performance technology from Stanford University to identify key traits and talent of athletes by evaluating perceptive, physical and mental capabilities. It is focused on creating a best-in-class performance centre dedicated to optimising player health and recovery. KALM harnesses data science and AI applications to understand peak player performance and lifestyle factors affecting performance and develops methods to extend the longevity of an athlete’s career.

Massimo Falcioni, Chief Competitiveness Officer at ADIO, said: “Abu Dhabi is steadily emerging as a regional sports and esports centre, and KALM is joining a solid lineup of global players who are setting up their operations in the emirate. Boasting a positive investment environment, enabling regulations and cutting-edge infrastructure and connectivity, Abu Dhabi continues to be a destination of choice for innovators. We are confident that KALM will drive further growth for a key sector in the emirate, through offering unique and innovative services.

Dr Melita Moore, Managing Partner at KALM, said: “At KALM, our mission is to put the player at the centre. Esports athletes compete at the highest level and their physical, mental and overall wellbeing deserves the same level of care as traditional athletes. We chose Abu Dhabi as the location for our headquarters because of the incredible support and opportunities offered by this vibrant city. Access Abu Dhabi played a pivotal role in bringing us to the region initially. Abu Dhabi’s strategic location, world-class infrastructure, and unwavering commitment to innovation in the gaming industry made it the ideal choice for KALM to thrive.”

KALM has established an athlete-centric development model through education, brand-building and commercialisation focused on protecting, managing and leveraging athlete brands. Through its global headquarters, the company will engage with government, the private sector, federations, teams and key stakeholders to create, drive and deliver its athlete health and wellbeing strategy.

Dr Melita Moore, renowned in sports medicine, brings her global leadership from serving as team physician for NBA and WNBA, to a leading role at the Global Esports Federation as a Vice President. Dr Khizer Khaderi is a visionary in neuro-ophthalmic surgery and technology, contributes expertise in AI, VR and AR. Ali Al Ramahi, a leading sports scientist and performance coach, specialises in developing wellness programmes for esports athletes, while Luke Fedlam, a distinguished sports attorney, shapes the regulatory landscape of sports and esports and provides athlete development and education.

KALM’s initiative will elevate the Middle East’s presence in the global sports and esports arena, providing a platform for young aspirants to achieve international acclaim. The timing of the launch aligns with the region’s growing interest in digital sports and entertainment, marking a significant stride in the development of a robust esports ecosystem.

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