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888poker Signs Chris Eubank Jr as Cultural Ambassador


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888poker has signed middleweight boxer Chris Eubank Jr as a cultural ambassador, with the deal coinciding with the 20th anniversary of its launch.

In celebration of its two decades of operations, the 888 Holdings online poker brand intends to host various events over the next 12 months, including a series of player-focused sessions with the number one ranked middleweight.

The company plans to capitalise on its current operational approach, utilising its proprietary technology to provide an “enhanced gaming experience” for its customers. To date, the operator has on-boarded 15 million players and dealt 25 billion hands.

Amit Berkovich, VP, Head of Poker at 888, said: “I am happy to welcome Chris to the 888poker family as our Cultural Ambassador. The authenticity, integrity, and excitement he brings – whether that’s in the ring or at the poker table – perfectly matches our values and creates a great fit for our brand.

“This is a fantastic partnership and an exciting kick-off for our 20th anniversary year. Like Chris, over the last two decades, 888poker has firmly established itself as one of the best in the world thanks to our commitment to constantly improve in order to bring our players the highest level of entertainment.”

“As we look ahead, we have lots planned to support the continued evolution of the 888poker brand. We will ensure we continue to deliver fun, creative and exciting experiences to players.”

For Eubank Jr, the former two-time IBO-super middleweight champion intends to leverage the partnership to strengthen his ties to the poker scene, something which he has described as “one of the great passions in my life”, having played in high stakes poker games and appeared on the Poker After Dark series.

Eubank Jr said: “For me, the beauty of poker is in its community and 888poker is doing a fantastic job of making poker more about fun and less about the grind for players in all levels with its user-friendly platform.

“I’m excited to officially kick-start the partnership in the coming months and can’t wait to meet the 888poker community at the tables!”

Industry News

Digitain to Officially Launch its Relum Casino Engine at the Upcoming Edition of ICE London 2023

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Digitain is set to officially launch its Relum casino engine at the upcoming edition of ICE London 2023.

Relum, a Casino Engine with a rich game portfolio and promotional tools such as Jackpot, Tournament and Free Game, powered by cutting-edge technology, has been in the market since 2022.

In terms of results, Relum provides instant access to over 13,000 games from more than 160 content providers.

“2023 is meant to become the defining year for our company. To be honest, it still amazes me to realize how much we have already achieved. With such an ambitious start we had in 2022, our further steps are to secure the success we have already achieved in terms of software solutions development,” Emil Hakobian, CEO of Relum, said.

“We are thrilled to bring Relum to the market. We have worked tirelessly to develop the Casino Engine with Game Aggregator. We are confident that Relum will quickly become a leading company in the industry,” Vardges Vardanyan, founder of Relum and Digitain Group, said.

Relum said its focus for 2023 will be to expand and develop the existing tools to support its partners’ business growth.

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Industry News

Aristocrat Appoints New Senior Market Manager for France

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Aristocrat Gaming has appointed experienced slot games specialist Marie Hubaud to the newly created role of senior market manager for France.

A graduate of SKEMA Business School, Lille and an Executive Master of Business Administration in Digital Strategies, Hubaud was most recently sales & marketing director at LUDI SFM for six years and has also served in senior commercial, marketing and management roles for a diverse range of blue chip brands in FMCG and pharmaceutical sectors, as well as enjoying spells of volunteering with charitable organisations.

“France is a key market for Aristocrat Gaming. Over the last decade, we’ve established a significant footprint across French gaming floors and a loyal following amongst players. Marie has extensive knowledge of the market and will serve as a conduit of support for our long-standing SFM distributor, Société Française de Commercialisation d’Appareils Automatiques (SFC2A). We look forward to strengthening our partnership with them and the many French operators with whom we have shared much success in recent years,” Chris Rowe, managing director of LATAM & EMEA, Aristocrat Gaming, said.

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Dallmeier Shortlisted for the European Casino Awards 2023

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Dallmeier, an expert in video technology for casinos, has been shortlisted in two categories for the upcoming European Casino Awards 2023, its Panomera W8 360° cameras as “Best new innovative product” and Casino Automation Technology CAT as “Best table gaming product”.

The Panomera W8 is a 360° camera with 4K resolution ensuring complete 360° coverage without a “blind spot” below the camera. Six sensors are arranged in a circle, a seventh sensor covers the overall scene and an eighth sensor captures the blind spot below the camera. From these eight images, the software then stitches a complete image of the half-sphere around the camera location that has been captured without gaps. Within this overview image, multiple operators can open any number of detail areas with a mouse-click and zoom in and move around in these areas as if it was a PTZ cam.

Casino operators who use such systems report that they regularly reduce the time needed from the detection of an incident to the resolution – e.g., by catching an offender – by a factor of up to 10 or more.

Furthermore, the overall costs for monitoring the gaming floor are reduced. Although the costs per camera are higher than a PTZ system, far fewer cameras need to be installed. The resulting savings in installation, infrastructure, and maintenance as well as in operation itself outweigh the additional costs for the cameras themselves.

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