Connect with us

Gaming

Azerion and MediaMath launch AAA gaming marketplace with one eye on the Metaverse

Published

on

Azerion and MediaMath launch AAA gaming marketplace with one eye on the Metaverse
Reading Time: 2 minutes

 

Strategic partnership will enable marketers to reach Azerion’s audiences across the open-web and deliver privileged access to AAA gaming partners 

Azerion, the digital entertainment and media platform, and MediaMath, the acclaimed independent DSP, have announced a brand-new partnership which aims to do for gaming what Walmart and Amazon have done for retail media. With this launch, brands and agencies will be able to reach Azerion’s audience of over 425 million monthly users within both Azerion’s ecosystem and MediaMath’s transparent supply chain.

Gaming represents a huge percentage of mobile device usage, with the average person spending 4.2 hours per day playing mobile games. A brand-safe, lean-in environment, consumers are often more open to engaging with advertisers, leading to higher campaign performance. Under the partnership, MediaMath’s clients will receive privileged access to Azerion’s gaming inventory, ensuring they benefit from its high-performance.

The partnership will enable clients of Azerion and MediaMath to reach these users at scale across multiple touch points within MediaMath’s transparent supply chain, creating exciting opportunities for advertisers of all verticals, with the potential to optimize to both upper-funnel brand metrics like awareness, and lower funnel performance like installs.

The partnership also gives MediaMath’s clients a first glimpse of advertising in the gaming world. Azerion enables brands to programmatically deliver advertising on billboards around a virtual racetrack, town or stadium. As more brands look for innovative ways to connect with their consumers, this represents an exciting opportunity to expand beyond standard digital, without making huge financial investments into bespoke creative executions.

“Gaming is at the heart of Azerion’s platform. Being able to connect brands while consumers are being entertained, not only enhances the gaming experience but enables brands to connect with a more engaged audience. Whether it is giving consumers’ rewards in exchange for viewing an ad or ads that are part of the gaming experience, we believe that there is a significant opportunity for brands to connect with their audiences in a more powerful way” said Sebastiaan Moesman, CRO at Azerion.

“Our gaming partnership with Azerion is an example of how MediaMath is built for innovation and to support our clients in this moment and the next. The gaming marketplace will enable our clients to reach their audiences more effectively and deliver better results through new and existing channels, both on Azerion’s gaming inventory but also achieve scale through MediaMath’s wider transparent ecosystem” said Laurent Cordier, Chief Partnerships Officer at MediaMath. “It is a unique programmatic opportunity for brands, especially for Gaming, Gambling and Entertainment companies, to achieve their marketing goals”.

The solution is due to be launched to brands in the coming weeks.

Gaming

World’s largest arcade platform offers retro gamers Epic deal – giving access to over 1300 Games

Published

on

World’s largest arcade platform offers retro gamers Epic deal - giving access to over 1300 Games
Reading Time: 2 minutes

 

The world’s largest library of retro games, Antstream Arcade, will be slashing the price of its annual premium subscription to just $19.99 as part of Epic’s Spring Mega Sale. Between Thursday 19th May to Thursday 16th June, this discount will be available on the Epic Games Store and across all other platforms, giving retro gamers around the world ad-free access to over 1300 games. 

This world leading library of games includes retro classics like Mortal Kombat, Pac-Man, Space Invaders, Monkey Island and Earthworm Jim – all of which can be streamed from the cloud without the need for additional downloads or for microtransactions. 

Players from around the world will also be able to compete in Antstreams global tournaments, moving up the global leaderboards and engaging in game exclusive  “Challenge Modes” – modes that put new spins on old classics. Like Pac-Man Hide and Seek, or Mortal Kombat On The Ropes challenges. Players will also be able to enjoy Antstream’s new “Giant Slayer” feature – where players can challenge the global Antstream community to beat their high score in a game of their choice – bringing the joy of the classic Arcade to the modern gaming audience.

Steve Cottam, CEO at Antstream Arcade, said: “Our goal as a company is to bring some of the greatest games ever created to a global community through the medium of cloud gaming. Unlike other cloud gaming platforms that might have only 100 games, Antstream currently offers players over 1200 titles – with a price tag that sits well below our competition. And with this latest deal alongside Epic’s Spring Mega Sale, we are excited to make retro gaming more accessible than ever”.

Outside of the premium subscription option gamers are still able to access their favourite retro games on their computer, mobile, tablet or other devices through the free, ad-supported tier. Antstream Arcade features fully licensed and fully playable retro games from publishers including Disney, Warner Brothers, Taito, Atari and Bandai-Namco, as well as a huge range of smaller indie developers and IP owners from the arcade era and beyond. 

Continue Reading

Gaming

Football Manager and Wordle Amongst 2022’s Top 10 Fastest-Growing Mobile Games, Study Reveals

Published

on

Football Manager and Wordle Amongst 2022’s Top 10 Fastest-Growing Mobile Games, Study Reveals
Reading Time: 3 minutes

 

A new study from Mozillion has revealed the mobile phone apps which are the fastest growing in 2022 so far, as well as those which have decreased in popularity most since 2021. Researchers from the mobile phone marketplace analysed data for more than 500 of the most popular apps currently on the market, to reveal which have shot up (or down) in popularity with mobile phone users. The study also revealed the mobile gaming apps which have increased and decreased in popularity most over the past six months. 

The top 20 fastest growing mobile games in 2022  

Delivery game Deliver It 3D was the mobile game which has shot up the charts most, increasing by 997 positions in the App Store over the past six months. Hugely popular mobile games including Angry Bird, Football Manager, Wordle and HeadsUp! also featured in the top ten fastest growing mobile games in 2022 so far.

Rank Mobile Game Increase in App Store Chart Position (Oct ’21 – Apr ’22)
1 Deliver It 3D 997
2 Rovio Classics: Angry Bird 996
3 Football Manager 2022 Mobile 994
4 Fill The Fridge 991
5 Wordle 986
6 Heads Up! 983
7 Football Manager 2021 Mobile 983
8 Tall Man Run 973
9 Total War: MEDIEVAL II 971
10 Poppy Playtime Chapter 1 959
11 Arcadia – Arcade Watch Games 958
12 Super Goal – Soccer Sticman 955
13 Coffee Inc 2 953
14 Worms3 950
15 Labyrinth City 949
16 Convenience Stories 947
17 Fishdom 942
18 Coloring Match 940
19 Papa’s Cluckeria 939
20 Slay the Spire 938

The top 20 mobile games that have decreased in popularity most in 2022 

Once-popular games Traffic Cop 3D and Paper Fold were found to be amongst the apps that have seen the biggest decreases in popularity in 2022 so far, dropping between 996 and 999 spots on the App Store charts since 2021.  

Rank Mobile Game Decrease in App Store Chart Position (Oct ’21 – Apr ’22)
1 Traffic Cop 3D -999
2 Retro Bowl -998
3 Paper Fold -996
4 Moon Pioneer -994
5 Flex Run 3D -985
6 Candy Challenge 3D -983
7 Watersort Puzzle -978
8 Youtubers Life -977
9 MAD FUT 22 Draft & Pack -977
10 Shot Factor -976
11 Turn Left!! -975
12 Keyboard Art -972
13 Zen Match -966
14 Water Sort Puzzle -964
15 Stacky Dash -951
16 Call of Duty -950
17 Magic Tiles 3 -950
18 Stone Miner -946
19 The Cube -941
20 Survival Challenge 3D -939

The most consistent mobile games of 2022 

While some apps are only destined to spend a short time ruling the top positions of the App Store charts, others have remained consistent as we transitioned into the new year of 2022. Hugely popular mobile gaming app Minecraft remained in the top five of the charts over the six-month period, as did popular pizza game Papa’s Pizzeria.

Mobile Game Increase/Decrease in App Store Chart Position (Oct ’21 – Apr ’22) 
Minecraft  0 
Papa’s Pizzeria 0 

Founder at Mozillion, Len Leeson comments:    

“Apps are a huge part of everyday life for mobile phone owners in 2022. From tracking fitness and nutrition, mobile gaming or social networking with friends and family, checking the weather – or even finding your life partner! Apps are becoming more technologically advanced and user-friendly every year, allowing our mobile phones to help us become more efficient and connected in our day-to-day lives.  

Our research has shown that while some apps are just fleeting trends, others are very clearly here to stay and remain firm favourites amongst mobile phone users, year after year. 

There’s an amazing choice of apps that are out there now, and alongside the fun ones, some are increasingly important and useful. With this in mind, we recommend you look for at least 128GB or even 256GB of storage when buying a new phone, so that the capacity keeps pace with the (many) apps you may want to download.” 

To view the full list of the apps growing and decreasing in popularity in 2022, visit: https://www.mozillion.com/resources/the-mozillion-app-trends-report-2022/

Continue Reading

Gaming

Flexion Launches King’s Choice on Alternative App Stores

Published

on

Reading Time: < 1 minute

 

Flexion Mobile Plc has launched the hit game King’s Choice from top developer ONEMT on the alternative app stores.

ONEMT and Flexion signed an agreement for the distribution of King’s Choice on 21 March 2022. King’s Choice is now live on the Amazon App Store and Samsung Galaxy Store.

King’s Choice already earns US$3 million in monthly gross revenue on Google Play according to ONEMT. Flexion’s distribution services will add revenue and new players from the alternative app stores with little upfront cost or work being required of ONEMT. Flexion is adding an average of 10% to a game’s revenue by taking it to the alternative app stores.

“We’re delighted to have launched King’s Choice in record time and it is a pleasure working with ONEMT. We look forward to using our expertise, experience and technology to build the game’s revenue and audience,” Jens Lauritzson, CEO of Flexion Mobile, said.

ONEMT started its partnership with Flexion in 2018 when the developer chose Flexion to launch Rise of the Kings in the alternative app stores (Amazon App Store, Samsung Galaxy App Store and Huawei App Gallery). This past March ONEMT extended its Rise of the Kings distribution agreement with Flexion for two years.

Continue Reading
Advertisement
EvoPlay
Advertisement
Advertisement

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.