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Playtika’s Caesars Slots Launches a Month of Incredible Events to Celebrate the Mobile Game’s 10-year Anniversary

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To celebrate 10 years since its launch, the free-to-play social casino game Caesars Slots is hosting a month of events for its global community of players. Caesar Slots is a luxurious Vegas-themed Playtika game and one of the most popular “play for fun” free social casino games in the world.

The month-long January celebrations will focus on the remarkable legacy and future of the game through a range of events, tournaments, new game features and a series of national commercials launched featuring home improvement TV star Ty Pennington.

A decade of continuous growth!

The launch and growth of Caesars Slots has occurred within a tough and increasingly competitive market which typically sees users dropping their apps within three days. In the face of this, the game has managed to achieve longevity thanks to the regular launch of cutting-edge features and entertainment as well as a robust commitment to its loyal users and customers.

A focus on constant improvement of player experience and the creation of a worldwide player community dedicated to playing games are value-pinned success factors of Caesars Slots.

New features throughout the celebration

To mark the anniversary festivities, Caesars Slots players will receive personalised videos, including a “highlights reel” video featuring playing highlights from when they downloaded the app until now. In a similar vein, an exciting quest will turn players into “reel travellers” as they are shown highlights of the game’s developments since 2012.

A special “Cheers to the Next Decade” theme will also be revealed alongside 10 days of virtual gifts – one for each year in the next decade of Caesars Slots. The game will also feature a new card collection, personalised features, anniversary pet accessories, and a new anniversary room in its Fortune Palace.

All Caesars Slots players will also be able to enjoy a new, celebratory look-and-feel to the game through a temporary design, “Road to the Empire”, including a number of new features such as players being able to change the look of machines according to their “luckiest looks”!

Liran Paz, General Manager at Caesars Slots, said: “Reaching ten successful years of Caesars Slots is a huge milestone both for our team and our loyal global player community, without which this longevity would not be possible. A decade of growth is the result of putting players’ entertainment first, the Caesars way, and never ceasing to innovate and surprise. We are thrilled to be able to celebrate this great journey with our players throughout the month of January, jointly sharing memories as well as the excitement of new things to come. Our lives need play, especially during difficult moments, and as part of the Playtika family we look forward to another decade of bringing joy, play and entertainment into people’s day-to-day life!”

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Entain Launches Pitching In Volunteer Hub

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The Entain Foundation and the Trident Leagues announced the launch of the Pitching In Volunteer Hub, an innovative online portal that will become a one-stop-shop to connect football fans and potential volunteers. The Pitching In Volunteer Hub has been created for all 248 clubs that make up the Trident Leagues, at Steps three and four of the English National League System.

The new Volunteer Hub provides a simple web-based interface through which clubs are able to post volunteering vacancies, while fans can search for available opportunities either at a specific club or based on their location. The hub also enables prospective volunteers to proactively offer their services to clubs and register their skills. In addition to providing the platform, Entain will promote volunteering through its network of community-based Ladbrokes and Coral betting shops.

Contributions made by volunteers are the lifeblood of community football. From matchday activities such as manning the turnstiles, stewarding and catering, through to pitch maintenance, ground upkeep or providing administrative and professional support, there are many areas where volunteers play a vital role in ensuring their local clubs continue to thrive.

The hub is fronted by Pitching In ambassador Stuart Pearce, who knows all about the value of the volunteers from his early days in non-league football. Commenting on the launch, the former England captain said:

“This is a fantastic initiative that will be a real gamechanger for promoting volunteering at the community level. I know from my time at Wealdstone just how important volunteers are to local clubs. Equally, it can be a hugely positive and rewarding experience for those that volunteer, I encourage anyone to give it a go and find out for themselves.

“Pitching In has been unbelievable for non-league football, providing finance at every level for the Trident Leagues. So many people have benefited from this great investment from Entain.”

Pitching In partners with the Trident Leagues (the Isthmian, Northern Premier and Southern Leagues), as a groundbreaking grassroots sport investment fund backed by Entain. In addition, Entain is also the founding partner of the Trident Community Fund, which enables the Leagues’ clubs to apply for funding for a broad range of community engagement projects.

Entain’s Director of Corporate Affairs Grainne Hurst added:

“As the name suggests, our ambition for Pitching In when we partnered with the Trident Leagues was not just to provide financial backing but to bring communities together and encourage everyone to play a part. The Volunteer Hub makes it easier than ever for fans to pitch in and help out their local club.”

In a joint statement, Pitching In Southern League vice-chairman Anthony Hughes, Pitching In Isthmian League chairman Nick Robinson and Pitching In Northern Premier League chairman Mark Harris said:

“We are really excited about the development of the Pitching In Volunteer Hub as part of the tremendous support received from Entain. Volunteers are vital to the running of our clubs we want to welcome as many as possible to play an active part in their Clubs and their communities.”

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Betway Signs Multi-year Partnership with Playtech

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Betway, one of the leading global brands in online betting and gaming, has signed a new multi-year partnership with gambling technology company Playtech.

Under the strategic partnership, Betway has launched Playtech’s award-winning Live Entertainment products across the UK, Mexico and .com markets — with Casino games to follow in the near future.

With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players. This agreement is a prime example of Playtech’s commitment to bringing great entertainment value to its partners in both new and established markets.

“We’re proud to be growing our partnership with Playtech, whose Live Entertainment products across a number of markets have already been a hit with our customers. The new games in our agreement will expand upon our existing suite of games to provide new, exciting, and engaging gaming experiences within a safe and secure environment,” Anthony Werkman, CEO of Betway, said.

“Betway’s commitment to the Live Casino vertical demonstrates just how important an entertainment-led experience is becoming for the modern player. Our partnership comes at a time when we are launching more new games with exciting new variants than ever before. We’re delighted to be working with a global brand in online betting and gaming like Betway to deliver an exciting and innovative Live offering for their players,” Said Edo Haitin, CEO of Live Casino at Playtech, said.

“Betway is a key strategic partner for Playtech and a company renowned for delivering an excellent player experience internationally. We are confident that Playtech’s innovative products and services can enhance that experience even further and we look forward to a long and fruitful partnership,” Shimon Akad, Chief Operating Officer at Playtech, said.

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Slotegrator Launches New Platform for Online Casino Operators

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Slotegrator has announced the launch of a new platform that includes a wide range of functions for online casino and sportsbook operators. The product was released on May 16.

The technologies included in the modern microservice architecture of Slotegrator’s new platform have improved the product and provided the company’s customers with a higher level of service by optimising speed, security and stability. The project launch process for operators has been significantly accelerated — a typical launch will take no more than a few days, and the requests of end users, online casino players, will be implemented in the shortest possible time.

The new platform gives the operator more opportunities for integration with various systems, including game content developers, payment services and mobile applications. The user-friendly interface of the back office and intuitive dashboard make the onboarding process as comfortable as possible for operators. The adaptability of the back office for tablets and smartphones is provided for managing projects from anywhere in the world.

Slotegrator’s longstanding clients are already using the product. The features retained from the previous platform have been upgraded. For example, the bonus module has been improved in terms of UI — now it is much easier to create bonuses In addition to modules from the previous platform that were updated and transferred to the new model, the new platform has new tools and modules — in particular:

Casino Builder, which allows the client to make various changes to his gambling site using simple tools. From the back office, the operator can independently build a lobby and fully customise the frontend of his project, making it easier than ever to create its layout by choosing how to display providers, banners, etc. There is also a set of ready-made casino front-end presets for deploying the project in 3 clicks.

The business intelligence (BI) module, which gives the operator access to the site’s analytics, such as key markers like GGR, unique players, marginal profit, and number of active users for a selected period of time — per day, week, month, or year. By comparing performance over different periods and analysing the current situation, the operator can easily make the right strategic decisions and increase productivity. The module is constantly being developed, expanded, and supplemented, providing more and more opportunities for the most effective project management.

A separate KYC module, which helps make the player verification process smoother and more consistent.

The launch of the new platform is an important event for Slotegrator. A number of additional key improvements are planned in the coming months after the launch, which will facilitate the work of all operators. The system is unified — when a developer updates services, customers immediately get access to these updates — so, all operators use a single version of the product.

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