Gaming
Adverty launches In-Play™ ad technology in first major racing title from Wolves Interactive

Adverty AB (publ) and Wolves Interactive, a leading Istanbul-based developer of mobile racing games, today announce a partnership which brings Adverty’s multi-patented In-Play™ ad technology to Wolves’ global hit Motorbike – Traffic Racer.
With more than 10 million downloads since its launch in 2018, Motorbike: Traffic Racer has built a devoted worldwide audience of players who love to race lifelike motorcycles in a real-world setting. This inaugural collaboration between Adverty and Wolves Interactive also marks the first output of Adverty’s Istanbul team, as the Turkish city cements its reputation as a major hub for game development.
“We are delighted to announce this exciting partnership with Wolves Interactive,” says Thorbjorn Waring, CSO of Adverty. “Racing games are a great fit for our ad format and highly sought after by advertisers. Wolves stands among the very top developers in the world for this type of game, offering superb, life-like graphics which appeal to well-defined and otherwise hard-to-reach target audiences. We are honoured that they have chosen to work with us and we look forward to a long and highly successful partnership.”
Marawan Hassan, Chief Marketing Officer at Wolves Interactive, adds: “As a company, we are very focused on optimizing our advertising revenue, and in our view there is no format that shows more promise for growth than In-Play advertising. We have designed the In-Play ads for Motorbike – Traffic Racer specifically, so that they are displayed in a native, organic way, ensuring that the player experience is optimised.”
-
Asia6 days ago
iQOO Neo 10 Named Title Sponsor of the Skyesports Championship 2025 BGMI Grand Finals
-
Latest News6 days ago
Treats of Terror haunts the reels with cascading suspense
-
eSports6 days ago
Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025
-
Latest News6 days ago
Best Online Blackjack Sites in Europe for 2025, Ranked by Games, Bonuses & More
-
Africa5 days ago
HYPROP MTN SHIFT Gaming Experience2025: South Africa’s Biggest Gaming Showdown Returns
-
Aquisitions/Mergers5 days ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Interviews5 days ago
Are No Deposit Free Spins Worth It? A Chat With Paul Puolakka, CMO of Mr. Gamble
-
Latest News5 days ago
Week 20/2025 slot games releases