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Snabbis goes live with Fast Track CRM

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Snabbis goes live with Fast Track CRM
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Snabbis is live with Fast Track CRM, the player engagement platform built specifically for iGaming.

Snabbis was launched in 2019 by a team from Gothenburg, Sweden. The operator holds Swedish and Maltese licences and added sportsbook to their offering in 2021, alongside existing casino and live casino products. Snabbis is focused on great customer experience, offering “pay n play” (where available) and 24 hour support to their customers.

Snabbis was looking for a solution that would enable them to offer the same great experience across all engagement throughout the player lifecycle.

Fast Track offers a platform specifically built to enable iGaming operators to orchestrate all their communications and rewards from a single place and automate large portions of their engagement using a real-time data feed.

The operator chose Fast Track CRM as their player engagement platform primarily because of its automation capabilities. The ability to automate complex player lifecycles gives the team a scalable way to deliver personalised, real-time experiences to their players.

Jan Majlöv, Director of Snabbis, commented: “We at Snabbis.com are very happy with our collaboration with Fast Track. They are very professional and we can reach out to our customers in a completely different way than before. We highly recommend Fast Track and their unique and innovative way off working in the online casino business.”

Fast Track continuously looks at ways they can support operators like Snabbis and recently announced the release of the “Singularity Model”, which will give operators the ability to create 1:1 experiences with their players.

“We enjoy working with operators who are open to working in new ways in order to deliver the best experience for their players. We are already seeing Snabbis create and experiment with new engagements in our platform and can’t wait to see how they continue,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

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Press Box PR partners with racing royalty Francesca Cumani

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Award-winning co-host of ITV Racing signs with fast-growing London agency

On the eve of Royal Ascot, Press Box PR is delighted to announce that Francesca Cumani, the UK’s leading female racing presenter and one of the faces of ITV Sport, has joined the agency’s talent stable.

Over the next five days, the multi-lingual thoroughbred TV personality will be front and centre of the Flat racing season’s most extensive and glamorous festival coverage.

Francesca is equally well known in Australia as the co-host of the prestigious Melbourne Cup. She has been integral to ITV’s horse racing coverage for the past eight years and is an SJA Broadcast Sports Presenter of the Year winner.

While horse racing is her first love, Francesca is keen to broaden her appeal and sees the Press Box team as the ideal partner to bolster her ambitions in the UK.

Press Box PR, a fast-growing creative and digital PR agency operating in sports, consumer, entertainment, and B2B markets, launched its talent management and publicity division two years ago, with Francesca joining the likes of former Royal butler Grant Harrold and 2023 Apprentice winner Marnie Swindells.

Cumani said: “I have enjoyed a long and productive relationship with my agent James Henderson who is based in Australia for the last 16 years and that will be ongoing but I am keen to explore opportunities closer to home and put the skills I have learnt to use both within the racing world and further afield. I am passionate about the great outdoors, animals, travel, food, fashion and culture.”

Lynn Carratt, Head of Talent at Press Box PR, added: “Our talent offering is unique in that, like the remainder of the agency, the team is made up of former journalists. We approach talent management and publicity from the perspective of maximising commercial value for our talent roster and brand clients by growing and sustaining earned media coverage. We’re delighted to be welcoming Francesca Cumani to the Press Box PR family and looking forward to many exciting plans ahead.”

The talent division is part of Press Box PR’s 40-strong London team, led by founder Alex Donohue, which also includes Jack Mansell (Head of Sport), Jack Watson (PR Week 30 Under 30) and Katie Storey (Head of Consumer).

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IN7.COM LTD 2024 Goals: Expands Indian Market and Fortifies Charitable Activities

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IN7.COM, a highly popular gaming and online sports platform, primarily caters to the Indian market and has expanded its services to Brazil.

Bolstered by rapid growth in the online sports and gaming sectors, IN7.COM LTD plans to enlarge its local service team to over 1000 professionals by the end of 2024. This expansion encompasses a spectrum of roles, including seasoned gaming specialists such as customer support, product managers, data scientists, analysts, as well as social media and digital marketing experts, and engineers.

The objective is clear: to elevate user experience and platform performance, ensuring seamless support and service delivery while crafting captivating, visually stunning, and technologically advanced gaming experiences.

Charitable Activities:

IN7.COM LTD owns a charitable department, actively engaging with communities in need by reinvesting a portion of its profits into societal welfare.

IN7.COM’s charitable activities encompass providing vital assistance to impoverished regions and caring for stray animals. Last week, employees of the department distributed heartwarming gifts to two children’s charity homes in Africa, containing essentials such as rice, beef, pencils, books, snacks, and toys.

The department head said, “IN7.COM also plans to establish a sports charity organization in the future, aiming to offer sustainable growth opportunities for outstanding individuals, groups, or organizations dedicated to sports development.”

 

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Gaming Innovation Group is contemplating a bond tap issue

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Gaming Innovation Group expands its reach in online gaming with the acquisition of Casinomeister
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Gaming Innovation Group Inc. (“GiG”) has mandated ABG Sundal Collier and Pareto Securities as managers to arrange a series of fixed income investor meetings commencing on 17 June 2024. GiG is contemplating to issue subsequent bonds under GiG’s existing senior secured bond framework with ISINs NO0013024018 (the “EUR-tranche”) and NO0013095687 the (“SEK-tranche) in an expected amount of EUR 15 million equivalent. Subject to, inter alia, market conditions a capital markets transaction may follow.

For further information, please contact:
Tore Formo, Group CFO, [email protected], +47 91668678

 

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