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Betbazar recruits Platipus Gaming for next-gen entertainment ecosystem

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Betbazar recruits Platipus Gaming for next-gen entertainment ecosystem
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Innovative slots developer set to benefit from provider’s industry-leading global reach

Betbazar, the global entertainment ecosystem that connects providers with their respective operators and platforms, has added Platipus Gaming to its portfolio as it continues to expand its next-gen offering with the addition of casino titles.

Platipus is an international development studio specialising in innovative and unique HTML5 games for the online gaming market. The supplier provides premium games to the world’s most respected and acclaimed online casino operators.

One of the key elements of Platipus` product is attention to detail in the design, as the company aims to deliver an unforgettable experience of sublime artwork complemented by absorbing animation, splendid sounds, and captivating gameplay.

Already proven as a player favourite across the continent, the deal will make Platipus Gaming’s premium content available to Betbazar’s extensive catalogue of operator partners across European, LatAm and other global markets.

The partnership follows Betbazar’s recent rebrand and product overhaul as it continues to expand its next-gen offering to serve a wide variety of tier-one operator brands.

Originally focused on sports betting, Betbazar has greatly enhanced its ecosystem in recent months to encompass casino and other next-gen gaming solutions as demand for its products by tier-one operators continues to surge.

Commenting on the deal, Stanislav Mykhailov, Sales Director at Betbazar said: “At Betbazar we pride ourselves on matching operator and supplier demand better than anyone else. We know the customer, we know the market, and we know exactly how to provide a wide range of products to entertain and engage players.

“We have an enormous number of leads created by our top business development team that we continue to grow by the day, and this will benefit Platipus Gaming hugely as they continue to grow.

“With a truly immersive gaming experience, Platipus Gaming offers some highly innovative titles and we look forward to improving our ecosystem by continuing to boost our casino portfolio to attract the next generation of player.”

Vladyslav Garanko, Chief Marketing Officer at Platipus added: “Betbazar is a company that has consistently thought outside the box in recent years, and we are delighted to be part of their entertainment ecosystem as we continue to grow in Europe and global markets.

“We work incredibly hard at developing innovative, eye-catching content and this deal will ensure a much larger audience gets to enjoy our products.”

With a client roster including Bet365, Parimatch, BetVictor, Fortuna and William Hill, Betbazar has proven key to driving incremental revenue and digital transformation for the industry’s leading operator brands.

Unafraid to invest in companies that it sees potential in, Betbazar digs deep into their clients’ pain points, figuring out where they could be stronger and presenting a solution relevant to them based on their vast industry experience across multiple verticals.

Industry Awards

Jumbo Appoints New CFO as Financial Results Climb

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Sharing its financial results for the six-month period ending December 31, 2023, 1H23, Jumbo Interactive also confirmed Jatin Khosla has begun his new role as chief financial officer.

Revenue for 1H23 reached $73.9m, up 18.4% over the 1H22 figure. Underlying EBITDA was also up 15.5% to $35.1m.

Jumbo CEO and founder Mike Veverka said: “1H23 was a tough comparative period with three $100m+ jackpots including a $160m Powerball. We are very pleased with the solid 1H24 revenue growth in lottery retailing despite slightly lower ticket sales and subdued jackpots. Looking ahead, the second half of FY24 has started extremely well with a record $200m Powerball in February, our best draw to date.

“Despite the final step-up in The Lottery Corporation service fee, disciplined cost management and strong revenue growth resulted in lottery retailing EBITDA margin expansion in the half. Revenue growth from our international subsidiaries was in line with our mid to high single digit growth expectations, with these businesses now representing almost 20 per cent of group revenue.”

Kholsa was announced as the interim CFO last October, but now he officially takes on the role.

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Australia

PointsBet Appoints Daniel Lucas as Group Chief Technology Officer

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PointsBet Holdings Limited announced the appointment of Daniel Lucas as Group Chief Technology Officer (CTO), effective 1 September 2024. Daniel will replace current Group CTO, US-based Jerry Bowskill, who will step down following completion of the sale of the US Business to Fanatics Betting and Gaming.

Daniel is serving out his current role as Global Director of Trading Technology at Flutter Entertainment Plc, leading the global trading technology operation and service across the Flutter Group (including Fanduel, Sportsbet, Paddypower, Betfair, Pokerstars and Skybet). Currently based in the UK, Daniel will relocate to Melbourne to take up his new role.

Prior to his global role at Flutter, Daniel held several senior positions at Sportsbet based in Melbourne, including Head of Data Solutions and Head of Trading Technology, which followed roles in the investment banking sector in London.

Daniel holds a Bachelor of Science (First Class Honours) and a Master of Business Systems from Monash University.

Sam Swanell, Chief Executive Officer of the PointsBet Group, said: “We are very pleased that a Senior Executive of Dan’s quality and experience is joining PointsBet. Dan’s understanding of complex platform and trading operations, in particular algorithmic trading, risk and advanced analytics together with his strong people leadership skills, are valuable assets to PointsBet’s Australian and Canadian operations, as we continue to invest in our market leading live betting and multi capability through Odds Factory.”

“I am super excited about the opportunity to join a technology and product led company like PointsBet. They continue to invest in their platforms and there are exciting growth opportunities ahead,” Daniel Lucas said.

“Jerry Bowskill has made an outstanding contribution to PointsBet over his tenure leading our global technology organisation. He has been an integral part of the group executive leadership team, and his experience and expertise has proven invaluable as we have planned for and executed the transition of our United States business to Fanatics. I would like to thank Jerry for all he has done for PointsBet and wish him all the best in his future endeavours,” Sam Swanell said.

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Central Europe

Hölle Games Go Live on Bet-at-home.de

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2024 has started off with some exciting launches for the Berlin-based start-up Hölle Games, who continue their strategy and desire of providing top content for their home market. With the latest launch on bet-at-home.de, Hölle Games becomes one of a handful of game suppliers to offer their content on the site, joining a select few prestigious studios like Merkur and Blueprint, all which have been approved to offer their games.

Bet-at-home has a long pedigree, stretching back to its founding in 1999 in Austria. This long history in iGaming means they are now both a household name and a well-respected brand for German speaking casino fans and sports bettors.

A huge chunk of content, from Premium titles like “Autobahn Automat”, to Classic franchises such as “Höllische Sieben” and “Steinreich” are already available on the site, with more to follow.

Robert Lenzhofer, CEO of Hölle Games, said: “I’m thankful for the efforts of the bet-at-home team and especially grateful for Marco’s support – it’s always a pleasure to work with colleagues from the early days of one’s career – thank you Marco.”

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