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Online Casino Trends to Follow in 2022



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The global online gambling industry is in a constant state of evolution and has been since it started gaining popularity in the late 1990s. In 1997 the number of online casinos grew to over 200. In that same year, the global annual revenue from online gambling reached USD$1 billion (€897 million).

In comparison, according to a report from Statista, in 2020, the global online gambling sector was valued at USD$66.7 billion (€59.3 billion). By next year (2023), it is predicted to reach USD$92.9 billion (€82.6 billion). Needless to say, the iGaming industry is a money-making machine and staying on top of the latest technological trends is what powers its popularity.

For 2022, several trends have been predicted. Online casinos in the UK and Europe will need to stay on top of these developments if they want to remain competitive. Some of these trends include:

Upgraded Security and Safer Gambling Practices

It’s no secret that Brits seek out the most trusted UK casinos to enjoy their favourite slots, table games and live dealer games. In this day and age, no company can be too careful when it comes to cybersecurity or providing players with a safe, reliable and responsible gambling environment.

Over the next year, maintaining legal compliance will continue to grow in importance. This includes stringent KYC (Know Your Customer) processes to prevent fraud, other criminal activity, and to protect minors. Responsible gambling efforts (self-exclusion, setting limits, etc.) will also play an important role. Other notable 2022 security trends include two-factor authentication, advanced login (e.g. facial recognition), and faster withdrawal times.

More Cryptocurrency

Decentralised gambling continues to increase within the industry, with many online platforms choosing to accept cryptocurrency as part of their payment services. Even some of the most known platforms that offer iGaming software solutions, like SkillOnNet and SOFTSWISS, offer Bitcoin and other crypto options to their online casino business partners.

Though traditional FIAT payments will remain the primary option at most of the UK’s and Europe’s biggest gambling sites in 2022, cryptocurrencies like Bitcoin, Ethereum, and many others will start to dominate the industry, due to the security, anonymity and fast deposit/withdrawal speed they offer players. Not to mention, as NFTs and the Metaverse become more prominent, the demand for blockchain casinos will only grow.

VR and AR Gaming

Whilst several VR casinos currently exist, as the Metaverse evolves and immersive experiences become more desired and mainstream, there will be further push for VR (virtual reality), AR (augmented reality) and MR (mixed reality). Currently, online casinos that do offer VR experiences include not only games, but also more advanced technology like 3D-avatars, gesture imitation, and live interactions. As one might imagine, the digital poker experience could be entirely revolutionised by VR as it will more closely resemble the real thing.

That said, though these technologies are slowly gaining ground, it will still be a few more years before VR and AR tech in online casinos truly takes off. This is largely in part due to the cost of the headsets and other gear required for the experience.

Upgraded Gaming Experience

Younger generations are not interested in traditional slots and casino games. As such, software providers will need to rise to the challenge to create more interactive video game-style entertainment that combines gambling with social and with skill. Likewise, more online casinos will need to integrate incentivised gamification features to keep players interested and immersed in the experience. This may include challenges, tournaments, collecting points or the casino’s special currency, etc.

In addition to entertainment, as time goes on, players will demand an iGaming experience that is fast, smooth and seamless. This means faster registration or no registration process, instant and/or same day withdrawals, easy navigation and a responsive UI no matter the device.

Mobile and Wearable Tech

The latest in mobile gambling trends will be for online casinos to go above and beyond the basic requirements of simply having an app. Operators need to make it as easy as possible for new users to register an account, and include a module tech stack with their app to enable or disable features as is needed. Additionally, optimising discoverability will be important to provide users with quick access to relevant games.

Aside from smartphones, gambling on wearables, like smartwatches, will also grow in popularity. Creating an ideal experience for this device presents plenty of challenges due to the small and different shaped screen sizes as well as there being so many proprietary operating systems. However, game providers, like Playtech, have already seen the potential for the wearable gambling market and have started designing slots apps for Apple Watches.

The Rise of Online Casinos

Last but not least, beyond all the growing trends listed above, one thing is for certain, 2022 will see more casinos thrive on the internet compared to their land-based brothers. The future of gambling is definitely online.

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Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone



Hub88 selected by Pragmatic Play for exclusive early launch of Medusa’s Stone
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Hub88 has been chosen as the first-to-market partner for Pragmatic Play’s latest release Medusa’s Stone, demonstrating its position as a trusted aggregator.

Ahead of its network release on June 13th, Greek mythology-themed slot Medusa’s Stone will be made available exclusively for a two-week period from May 30th to Hub88’s operator partners.

The high-volatility slot includes free spins, super free spins, a Medusa Spin mechanic that can see character symbols on the three centre reels randomly turn into Wilds, and an attractive x7,000 max win. Hub88’s customers will be able to reward their players with a sneak peek at the highly sought-after title, which features a unique 3x4x4x4x3 grid layout and highly detailed characters.

By entrusting Hub88 with an early exclusive release, Pragmatic Play has ensured premium initial placement of Medusa’s Stone, while the aggregator will benefit from delivery of a popular and universally recognisable game theme from a leading supplier.

Jess Inglott, Head of Supplier Relations of Hub88, said: “We are delighted to be picked by Pragmatic Play, one of the industry’s most respected games developers, to facilitate the launch of Medusa’s Stone.

“As a result of our reputation as a trusted and industry-leading aggregator, we will now add the release to our portfolio and enable operator-partners to benefit from the interest generated by this new release.”

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Future Anthem announces personalisation AI collaboration with Bede Gaming



Future Anthem announces personalisation AI collaboration with Bede Gaming
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Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.

The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.

Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.

Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.

The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.

Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”

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Nolimit City Brings 90s TV Back to Life with their Latest Release: Loner



Nolimit City Brings 90s TV Back to Life with their Latest Release; Loner.
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Nolimit City takes fans away from the twisted plastic reality of its latest and highly anticipated slot, Kenneth Must Die. The provider hasn’t fallen short of delivering exhilarating and volatile slots, from re-works of classics such as Tombstone No Mercy to haunting players as was seen in Possessed. They have now turned their focus to an alternate version of 90s infomercial television in Loner.

The slot plays on the theme of a couch potato with questionable hygiene and lazy habits. The base game has a plethora of features starting off with xBet® and Double xBet® that introduce guaranteed Monitor Scatters to the reels that can reveal xSplit®, Infectious xWays® and Max Win symbols to the reels. The Amber Wild symbol also gives the slot depth by dropping a 2×2 or 3×3 Wild Symbol that can connect symbols across the reels.

Loner takes players back in time with the three Bonus Games; Shoot Shoot Duck the popular fun fair game with a twist, Pin The Win playing on the dream of witnessing the DVD logo land in the corner of the screen and Tick Tick Boom that gives way to explosive wins in a dark way.

If that wasn’t good enough xGod™ makes its return, a fan favourite allowing for an instant max win at any time, whether in the base game or any of the three bonuses.

Alongside xGod™, loner brings the return of the hyper-popular Nolimit City feature, GOD MODE! Introduced in Nine To Five and doubled down in BRICK SNAKE 2000, it proved to be a massive hit amongst all types of players.

God Mode can be triggered as a Bonus Buy feature where Monitor Symbols reveal M A X Symbols that will instantly award a whopping maximum payout of 14,999x times the base bet. Loner is rated as ‘Extremely’ Volatile as the bonus is a high-risk, high-reward gamble that players have come to expect from the provider and will no doubt produce plenty of max wins!

Per Lindheimer, Head of Product at Nolimit City, said: “We’ve all been couch potatoes at some point in our lives – alone, bored and lazy. That’s exactly what Loner is based on, obviously with a unique Nolimit twist. It brings back 90s memories with its infomercial theme and unique sound bites. Not to mention the bonus games that really pack a punch and are sure to bring back some nostalgia!“

‘Loner’ will be available to all Nolimit City partners on May 21st, 2024.

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