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Bragg’s ORYX Gaming now live in Czech Republic with SYNOT Group

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Bragg’s ORYX Gaming now live in Czech Republic with SYNOT Group
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Introduction of exclusive iGaming content in the central European market represents Company’s sixth new market entry in last ten months

ORYX Gaming, a Bragg Gaming Group company, has recently debuted its exclusive iGaming content in the Czech Republic in partnership with SYNOT Group, via its SYNOT INTERACTIVE platform, marking its debut in the country and strengthening its presence in central Europe.

Since March 2021, ORYX has gone live with its player-popular content in regulated markets in Switzerland, Germany, Greece, the Netherlands, and the United Kingdom in addition to this recent launch in the Czech Republic.

A selection of exclusive titles including from popular slots studio Gamomat are now being served via the ORYX Hub to SYNOT TIP Czech Republic following the partnership established in 2021 between ORYX and SYNOT INTERACTIVE. In addition to the Czech Republic launch, a large selection of exclusive content from the ORYX Hub has also recently been added and made available to online operator brands in Serbia through SYNOT INTERACTIVE’s omnichannel platform.

The total addressable market (TAM) for the online casino sector in the Czech Republic is projected to be approximately US$0.5 billion this year according to H2 Gambling Capital. H2 Gambling Capital projects the aggregate 2022 online casino TAM for the six countries in which ORYX has introduced its content since March 2021 will be approximately US$9.5 billion.

Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “Introducing our Czech-certified exclusive game titles via the SYNOT INTERACTIVE platform for players at SYNOT TIP Czech Republic represents another milestone in our continuing efforts to expand the number of markets we serve globally. The success we have had since early 2021 with growing the number of markets we address is expected to further our growth momentum with more new markets expected to come online later this year including in North America and in Europe.

“We are excited to enter the Czech market that is served by SYNOT TIP as we are confident the engaging entertainment  our content offers will prove to be popular with players.”

Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

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The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

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Central Europe

Kindred to Withdraw from Germany

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Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

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Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

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Symplify links up with LVC Diamond to enhance its CRM strategy
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Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

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