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EveryMatrix Press Releases

Vinder Casino goes live in Denmark on EveryMatrix iGaming platform

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Vinder Casino goes live in Denmark on EveryMatrix iGaming platform
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B2B iGaming tech provider EveryMatrix has launched Vinder Casino into the online Danish regulated market with the assistance of front-end specialists Mad Men.

Launched by a highly experienced team with substantial operational and management experience from Denmark, Vinder Casino will purely target the regulated Danish market.

The brand successfully launched at the end of 2021 on EveryMatrix’s turnkey platform, which includes the iGaming integration and productivity platform – CasinoEngine, a cross-bonusing system, payments management module and a comprehensive player account management platform (PAM).

Front-end specialists and certified Gold Partner, Mad Men, have ensured that Vinder Casino enjoys all the native platform’s functionalities and will continue to support the team in their journey on the Danish market by using the best practices in Design and UX/UI.

Stian Hornsletten, CCO & Co-founder of EveryMatrix, says: “Vinder Casino’s launch is the product of a successful partnership. We are more than happy to offer our modular platform to brands looking to have a great start in the online sphere. Our team, together with Mad Men, will make sure that Vinder Casino gets a head start on the highly competitive Danish market.”

Bo Flindt Jørgensen, CEO of Vinder Casino, comments: “We are happy to be live with our partners and really look forward to expanding our market presence in Denmark. Every launch will bring unforeseen issues and challenges, and it is the combined effort from our partners that will determine our long-term success – we are pleased with the development and commitment from our partners, but also recognize that we need to optimize on all areas to earn a strong position on the market. We look forward to the journey with EveryMatrix and Mad Men.”

Michel Groenendijk, Director of Mad Men, adds: “Vinder Casino’s team approached us in the early stage of their brand when they were considering EveryMatrix as their platform provider. Thanks to our previous experience with EveryMatrix, and our extensive knowledge of its products, we were able to determine which of the company’s turnkey solutions would benefit Vinder Casino’s launch the most and assist by developing their modern front-end.”

 

EveryMatrix Press Releases

bet-at-home selects EveryMatrix as turnkey platform provider

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bet-at-home selects EveryMatrix as turnkey platform provider
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B2B platform provider EveryMatrix and German-based operator bet-at-home have agreed on the delivery of the supplier’s comprehensive turnkey solution. The Frankfurt-listed operator will replace its existing proprietary platform with EveryMatrix’s tech stack.

EveryMatrix will supply bet-at-home with its comprehensive turnkey solution, including a modern sportsbook, casino platform, player management, payments module, and affiliate software. The agreement covers all the markets where bet-at-home is currently present, including their core regulated German market.

With 5.5 million registered customers, bet-at-home is a household name in Germany, Austria, and many other European markets. The customer-centric approach and extensive product offering have contributed to the operator’s popularity since 1999.

Ebbe Groes, Group CEO of EveryMatrix, says: “bet-at-home has dominated the sports betting vertical in several European markets, and we’re delighted to further contribute to their success. They have a massive brand, and I’m certain that the combination of their extensive market and product knowledge and our technology will be a winning one. EveryMatrix will learn and grow from this, and honestly, I can’t wait to get started!

“This landmark agreement reflects the breadth and depth of our products, but especially the quality of our sports platform, OddsMatrix. The constant investment and development in OddsMatrix have been at the core of what we do for many years, and I’m happy to see more Tier-1 operators joining our client list.”

Marco Falchetto, CEO of bet-at-home, comments: “bet-at-home is a very strong, even household brand with 20+ years of experience. Selecting EveryMatrix as our platform provider will further allow us to keep providing the best service to our 5.5 million registered players while enhancing our operations in key markets. This partnership will boost not only Sports, but also Casino. With this partnership, a new and exciting phase of bet-at-home development can begin.”

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EveryMatrix Press Releases

EveryMatrix selected as the Online Provider for the National Lottery of Malta

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EveryMatrix selected as the Online Provider for the National Lottery of Malta
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iGaming software provider EveryMatrix and National Lottery plc, a subsidiary of IZI Group plc, have signed an agreement through which the supplier has been selected to provide online games to the National Lottery of Malta.

National Lottery plc recently won the concession to manage and operate the national lottery of Malta. For the first time in 18 years, the Maltese National Lottery will be run by a fully-owned Maltese company.

National Lottery plc chose International Game Technology (IGT) as its lottery technology provider, and EveryMatrix will supply the lottery with its suite of online products. EveryMatrix will integrate the IGT retail transaction engine into its CasinoEngine solution, the iGaming Integration Platform, via IGT’s Aurora Anywhere, making all of the National Lottery’s draw-based games available online, on both desktops and mobile devices.

Ebbe Groes, Group CEO of EveryMatrix, says: “We are very proud to be able to support National Lottery plc in this way. We believe the benefits delivered by our system will enable the national lottery to safely channel Maltese players away from illegal or abusive secondary lotteries. The integration of the world’s no. 1 lottery system provider speaks volumes about the performance of our platform.”

Franco DeGabriele, CCO of National Lottery plc, comments: “After 18 years since the privatisation of the national lottery of Malta in 2004, the lottery will be operated for the first time by a wholly-owned Maltese company, whose mission is to provide the market with a service that is local, innovative and of the highest levels of quality.

“We will invest in the systems to ensure the service offered meets the highest standards and is built on the most rigorous compliance frameworks. Our digital innovation will put Malta on the global map, and we will work closely with the authorities to eradicate all forms of lottery abuse.”

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EveryMatrix Press Releases

EveryMatrix acquires sports betting provider Leapbit

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EveryMatrix acquires sports betting provider Leapbit
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B2B iGaming technology provider EveryMatrix has finalised the acquisition of sports betting developer Leapbit. The merger will strengthen the Group’s sports betting product OddsMatrix with an advanced and proven retail offering.

Through the new acquisition, EveryMatrix will elevate its online-first OddsMatrix platform to a true omnichannel iGaming solution. OddsMatrix will integrate Leapbit’s comprehensive retail-focused software solution and other products such as virtual horse racing and lottery games.

LEAPBIT AND ODDSMATRIX SYNERGIES

Founded in 2018, Leapbit is a B2B sports betting supplier with extensive market knowledge and a highly-skilled technical team. Its core team has previously been with Romanian-leading bookmaker Superbet, including two of the company’s founders.

Leapbit has developed its in-house retail and sportsbook solutions, virtual horse racing, and lottery products while also producing bespoke software for Tier 1 bookmakers targeting Central and Eastern Europe.

The new merger will expand OddsMatrix’s ecosystem with a mature retail product, allowing the Group to increase its customer base with a new segment of clients looking for a feature-rich and complex product that can support both retail and online operations in regulated markets.

Ebbe Groes, Group CEO of EveryMatrix, says: “OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already. Retail is a big component of any comprehensive sports betting suite, and by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.

“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”

TEAM INTEGRATION & NEW ZAGREB OFFICE

Leapbit’s development team will be merged with OddsMatrix’s existing organisation and continue to deliver software from their current base in Zagreb, Croatia. To further consolidate the merger of the two entities, Leapbit’s Leadership Team will oversee the transition.

BoĹľo Kekez, Co-Founder & CEO of Leapbit, comments: “We’re delighted to be signing with EveryMatrix. The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome. The team is eager to re-join a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.”

Growing at an accelerated rate, OddsMatrix has reached the milestone of a monthly average of EUR 100 million in total placed bets in Q4 of 2021. With a comprehensive roadmap for 2022, OddsMatrix is set to expand its capabilities and continue to offer in-demand features for its sports partners and clients.

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