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TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature

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TMA Partners with SlotCatalog for a More Powerful, Metadata-Driven Personalization Feature
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The Mill Adventure (TMA) shows no signs of slowing down when it comes to building the future of personalization in iGaming. Through a partnership with SlotCatalog, TMA has upgraded their AI-driven SmartLobbies feature with enhanced metadata and game tags. Read on to find out why metadata matters for successful personalization and how casino managers can use game tags to create unique lobbies in an instant, as well as themed tournaments!

Deliver more meaningful game recommendations
Content that is not just curated meaningfully but also accurately resonates with players’ unique interests can contribute to higher player engagement and greater loyalty. However, any effort towards personalization can fall short without the right metadata. That is why for their latest SmartLobbies update, TMA found the perfect partner in SlotCatalog, one of the leading platforms for iGaming information catering to players, casino operators, and game developers. SlotCatalog’s database features over 20,000 games and around 1000 unique tags which act as, simply put, a filtering system for specific games. TMA harnesses this rich resource to improve the quality of metadata in their internal game catalog. Optimized metadata and game tags mean increased relevance and higher accuracy for TMA’s machine learning-powered recommendation engine — the same way popular streaming platforms personalize their content.

Get creative with game tags
TMA also introduces the use of game tags as a new, effortless way of creating unique casino lobbies using their SmartLobbies feature. Using the new function, casino managers can easily choose from an extensive list of game tags, from colors and characters to genres and themes. In just a few clicks, any online casino can have a lobby featuring all games that fall under the tags selected. Think of all the creative campaigns and promotions possible such as Valentine’s Day lobby for February that can instantly be created just by selecting the tags “love” or “heart”! As always, TMA’s AI models personalize every lobby created, making sure players are presented only with the most relevant content.

Similarly, TMA’s tournament tool features the use of tags. Now, online casinos can execute their creative ideas for themed tournaments throughout the year just by selecting relevant tags, from New Year to the holidays — all without any additional effort. Furthermore, online casinos can choose a personalized ranking for their tournaments. With this option, tournament games are presented in an order that is most relevant and compelling for the players — according to data such as games they engage with the most.

Fed Havlovskyi, Co-founder & Executive Manager of SlotCatalog, shares about the collaboration, “SlotCatalog is a leading affiliate site with the biggest database of casino games. We are happy to share our data with modern and innovative platform developer The Mill Adventure, and glad to share a common vision and belief in the importance of a data-driven approach. I am sure that this data partnership will bring substantial benefits for both companies and help us build even more unique services for our customers and players.”

Bjørnar Heggernes, Head of Gaming at The Mill Adventure, adds, “With SmartLobbies, our team is always working on pushing the limits of personalization. Through our partnership with SlotCatalog, we are able to take advantage of quality data for our clients and partners to create a variety of unique lobbies, and at the same time, offer players more relevant content.”

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IGT Signs Deal with Gift & Go

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International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.

“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.

“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.

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Balkans

CT Interactive Deepens Serbian Footprint Through MerkurXtip

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The online game developer CT Interactive has strengthened its presence in the Serbian market after teaming up with MerkurXtip. The company further penetrates one of the fastest-growing European markets by taking its range of casino slot games live through the www.merkurxtip.rs site.

The deal enables MerkurXtips to offer more diverse content, providing its players access to CT Interactive’s online casino games, such as Win Storm, Chili Fruits, Magic Jewel.

“Gauselmann Group is among the leaders in the European gaming market, and we look forward to collaborating with them through a deal that leads us to strengthen our presence in Serbia further. MerkurXtip’s customers can now enjoy an entertaining combination of our most popular slots,” Milena Tsankarska, Head of Business Development at CT Interactive, said.

“This partnership further solidifies Merkurxtip’s place as a gaming operator that continues to push the boat with innovative gaming experience with original content through a wide range of exciting casino games now available at our platform,” Nenad Aleksić, Head of online business at MerkurXtip, said.

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Central Europe

Win2day Expands its Partnership with Austrian Tennis Association

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Austrian Lotteries’ iGaming arm win2day has expanded its partnership with the Austrian Tennis Association (ÖTV).

The agreement will see win2day continue as title sponsor of the win2day Austrian National Championships and the win2day Wheelchair Tennis National Championships.

In addition, the operator will support the women’s, men’s and disabled divisions in tennis, which will be known as the IMMOunited Tennis Bundesliga presented by win2day.

win2day has also named Nico Langmann, a 23-year-old wheelchair tennis player from Austria, as a tennis ambassador for the next two years.

“Tennis is a popular sport in Austria. Through our commitment, we reach players, events or officials. As in all other sports of the win2day sponsoring portfolio, the focus is also on the domestic scene. Nico, as the current top-ranked Austrian tennis player, will help us as an ambassador in our long-term partnership with the ÖTV to establish fair play and tennis as a perfect match,” Georg Wawer, Managing Director of win2day, said.

“I am very happy that we have found a new, very strong partner who will support the most important activities and areas of the Austrian Tennis Federation such as the national league, the national championships and especially inclusion, which is particularly close to my personal heart, in the coming years. win2day has already shown in the past what a big heart they have for disabled sports,” Thomas Schweda, Managing Director of ÖTV, said.

“It is great to see and I am also personally very pleased that such a high-calibre company is so interested in our sport and wants to support it. You can also see in the other sports in which win2day is active that it is a very good, reliable partner,” ÖTV sports director and Davis Cup captain Jürgen Melzer said.

“With win2day, ÖTV has a major Austrian partner at its side who, for the first time, is supporting all important ÖTV competitions at the same time. The partnership not only enhances the win2day ÖTV national championships and the IMMOunited Bundesliga presented by win2day, but also enables us to initiate or intensify projects in popular sports within the wheelchair tennis department. Thank you for your trust,” Markus Ambrosi, who is in charge of Marketing/Sponsoring at ÖTV, said.

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