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GambleAware Publishes Invitation to Tender for Evaluation of its Safer Gambling Campaigns

Published

3 years ago

March 3, 2022

Niji Narayan

Reading Time: < 1 minute

GambleAware has published an Invitation to Tender (ITT) for the evaluation of its Safer Gambling Campaigns.

The charity is seeking to commission a holistic campaign evaluation to provide an evidence-based assessment of the outcomes from GambleAware’s prevention campaigns, which currently include:

Men’s Gambling Harm Prevention campaign: A campaign aimed at men aged 18–34, encouraging regular male online sports bettors to avoid Bet Regret, and more recently to tap out of their betting app and take a moment to think before placing a risky or impulsive bet.
Women’s Gambling Harm Prevention campaign: A new campaign aimed at women aged 25–50, encouraging those who gamble online to spot the signs of gambling harms such as “losing track of the world around you”.

The overall outcome of this piece of work is to contribute to more effective prevention campaigns and, in turn, prevent those who gamble from experiencing gambling harm.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.