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Spain Spotlight: R Franco on navigating choppy waters

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In our two-part series on Spain, Mario Benito, CCO at R. Franco Digital, explains how industry veteran R. Franco Digital is managing to keep pace with increasing restrictions at home while expanding its horizons internationally.

Talk us through R Franco’s 2021 – what were the highlights and do you feel you closed the year with some great success?

The year 2021 was another successful one for the team at R. Franco Digital. We had some massive slot releases including Buttom’s World, Jurassic Slot, and one of our first sequels, Wild West 2. Wanabet, a Spain-focused operator brand also secured an invaluable partnership with FeelSpin to integrate its technology with us, which has greatly helped us boost what we can offer when it comes to live casino. We also partnered with a great list of leading operators, a particular highlight being with our friends the Sisal Group, who now offer our extensive catalog of innovative releases across its regulated markets.

The icing on the cake, and indeed something that we’re absolutely delighted about has been the acquisition of our Gaming Supply License from the Malta Gaming Authority. This has in turn led to us being able to offer our leading online gaming portfolio to a broader international audience than ever before, and the uptake so far has been excellent. Given our heritage as Spain’s most established gaming company, our brand name has served us well in entering new territories, and we plan to continue with that momentum for the rest of 2022.

Looking over to Spain, how has the market weathered the COVID situation, and do you see the potential for this year to return to business as usual when it comes to online?

The online gaming market offers entertainment, and that’s been a key demand through the last two years. The sector has no doubt seen a boost in player engagement, and we’re seeing increasing numbers of demographics giving the iGaming world a try. This to us, and especially in Spain, represents increasing confidence in the online world, and indeed for land-based players adapting to a new preferred channel for gaming.

However, that’s not to say retail and land-based won’t rebound. The great victim of the pandemic in our industry has been land-based casinos, due to the limitations of capacity, if opening at all in some cases. However, the numbers we have seen from Q4 2021 indicate that this trend has improved since 2020’s challenges, and we’re confident of a return to normality.

Given Spain’s heavy marketing restrictions, has that affected the market’s ongoing evolution, and has it proven a challenge for marketers to get their message out?

Understandably, restrictions on advertising and marketing have presented a challenge for all domestic operators and it appears that only those with a large enough customer base in place have been able to remain profitable. From the point of view of the acquisition of new players, the restrictions have deemed it impossible to monetize promotional campaigns for both sportsbook and casino that are tier two and tier three operators, and that will no doubt have an effect.

Likewise, the restrictions in the advertising of sporting events have forced larger operators to compete with smaller operators by running promotions with affiliates. This was previously a marketing tool used by mid-sized operators but is now a key part of advertising for all companies.

There is no doubt that the biggest challenge has been adapting to advertising restrictions, in a fast and legal way. The ability to do this and change so quickly has been one thing that has always surprised me about this sector.

Given the recent news from the Spanish regulator on the introduction of loss limits – how much do you see that affecting players who back heavy favorites and also betting exchange customers?

I believe that this only affects the behaviors of players that it was initially intended for. We believe customers who enjoy our products are players who like to gamble for entertainment purposes only, so this type of limitation should not affect us or them in any way. At the same time, whenever this type of news comes out, it does affect public opinion of gambling through the fact that it is being restricted, which may imply that it needs further prohibiting or sanctions. As we see it, restricting businesses should not be the objective of any Government, however, we of course welcome any initiatives to protect players, and of course tackle problem gambling.

Spain has always been famous for its sports betting culture – how much of a cross-sell have we seen towards casinos for sports betting fans and which verticals are performing best?

Spain is a special market in Europe since there is already plenty of cross-selling between sports betting and online casinos. With that being said, one vertical’s loss will always see another’s gain and during the pandemic, while live sporting events were canceled, the sporting verticals’ decline certainly increased the online casino player base. Post pandemic effective cross-selling has become more critical than ever to ensure the acquisition of new customers, whilst retaining existing players. This can be seen in how cross-promotional campaigns were a key factor in the strong recovery of the sports betting market once live sporting events commenced. This is important because although the sports betting vertical always reigns supreme in popularity, the slot vertical is fast establishing itself as a strong competitor. Overall, as a consequence, both naturally benefit from the success of the other through cross-selling.

R Franco launched IRIS 4.0 just over a year ago and has continued to retain the Spanish crown as the market’s most advanced native platform. How much does the Spanish technological environment differ from the rest of Europe?

IRIS 4.0 has reached a significant degree of maturity and offers our customers the best guarantee of continued success, especially when it comes to Spain. Four years ago, international clients that opted for IRIS are still with us today after verifying the solidity of our newest IRIS 4.0 platform – and its testament to what it’s been able to do. We offer a fantastic arsenal of engagement boosting bonuses, campaign and promotional tools, as well as investing in many years of R&D to make sure we released the best platform possible. The trust of our customers is, as always, the greatest measure of achievement and we look forward to providing them with further developments in the future. The Spanish technological environment doesn’t differ too greatly to the rest of Europe, and this is reflected more so by the many international and domestic clients that make use of IRIS 4.0.

Last but not least, looking to 2022 and R Franco’s MGA license acquired in 2021 – what are your plans for European markets this year and what can we look forward to in the coming months?

We are close to unleashing our full potential with aggregators and customers who value us in regulated markets, which our MGA license is no doubt set to be a fantastic platform for. Soon we will also be able to demonstrate our true potential and bring our unique take on online slots to a much broader audience through new slot releases, further partnerships, and all-around growth of our business. This year has already seen the release of hit games like Witches North and Sabin of Chazos and we are thoroughly excited for what the rest of 2022 will bring – we’ve got some really creative titles in the mix, of course, do get in touch with us at [email protected]!

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Interviews

Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming

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Exclusive Q&A w/ Steven Paton, Commercial Director at Wise Gaming
Reading Time: 4 minutes

 

Could you describe the range of products and services that Wise Gaming offers? What makes them unique or appealing to potential clients?

Wise Gaming is the fastest-growing, Complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years B2C and 10 years B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.

In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?

Our focus has been on both the European & LatAm Continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established & emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations.

2025 will be Wise Gaming’s year of expansion! 2024‘s goal is about building on our success in EU & LatAm whilst planning next years’ growth in both Africa & Asia.

What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?

From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily & weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, How can we support our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry.

Our dedicated in-house teams visualize, build and enhance our Proprietary systems for each of our Partner’s needs, making each of our partners brands Unique.

In what ways does Wise Gaming prioritise security and data protection within its technology infrastructure?

As previously mentioned, our customer-centric approach is vitally important to Wise Gaming and our Partners! Providing the correct technology and experience to our partners is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to provide market-leading security, Encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated Back-Office segmentation and User-based access, protecting player data while safeguarding our partners operations.

What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?

The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such a sports betting & casinos and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for Player customisation, Events based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to ENHANCE human interaction, not replace. At Wise Gaming, we have already implemented AI & Machine Learning models to provide the unique edge to our partners.

Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, it signifies a brand’s genuineness and authenticity to that market and allows greater player retention. At Wise Gaming we have already implemented A.I & Machine Learning models

How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?

I will answer these 2 questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust.

Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.

What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?

As previously mentioned, experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!” Wise Gaming’s experience & knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI.

Time to market should also be a priority. Whilst most Providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us the competitive edge in a highly competitive space.

How does Wise Gaming incorporate feedback from clients into product development and improvement?

Experience and knowledge are simply 1’s learning over time. Our approach at Wise Gaming is that of a learning mentality, “you are never too old to learn!” iGaming is rich in experts – We trust our Partners, and they trust us, it’s the unification that builds long-term partnerships. We have 2 ears and 1 mouth, use them in that order!

What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?

Our goal is to continue providing a reliable and robust platform, listening and delivering an innovative and unique solution for each of our Partners.

Innovative Developments – If we tell everyone, they won’t be innovative 😉 However, what I can say is that we are focused on “advanced”, real-time localised AI recommended content both Casino & Sportsbook.

 

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eSports

eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore

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eSports in the CIS region , Q&A w/ Viktor Block, Senior Sales Manager/PandaScore
Reading Time: 5 minutes

 

Esports has long been popular in the CIS region, with various top-tier teams and players all calling it home. How has the landscape evolved over the last few years? Have any particular trends emerged that have surprised you at all?

Esports boomed in the CIS region in 2008 when Multiplayer Online Battle Arena (MOBA) games became really popular. While esports had been a thing as far back as 2003, the rise of games such as Counter-Strike and DOTA2 was a major catalyst for the upward trajectory the sector has been riding ever since. In recent years, the infrastructure needed to support esports has improved drastically across the CIS region, including the construction of the Pixel Esports Arena in Minks, Belarus, and the Cyberspace Arena in Almaty, Kazakhstan, both of which hold top-flight contests. Internet connectivity has also improved, while support from local and international sponsors such as Monster Energy, Red Bull and War Gaming have provided funds for further investment while also driving awareness. Ultimately, this has seen the landscape evolve into a thriving industry with lots of opportunities for further growth.

In terms of trends, and especially relating to esports betting, I’ve been surprised by the high demand for betting on console games – we call them eBattles and they include disciplines such as eSoccer and eBasketball. I think this is just a natural development that has occurred off the back of strong demand for video game content, which is often the bridge between traditional sports and esports.

 

What factors have contributed to esports’ growth in the CIS over the past few years?

One of the biggest factors for me is that teams have become more professional and are now training and playing in well-run clubs. This takes place in dedicated buildings and rooms, set up with high-speed internet and the absolute best gaming equipment. Player salaries have also gone up, which has increased the calibre of players taking part in contests across the region, taking competitiveness to the next level. Today, many CIS players now play for high-ranked teams such as Virtus.pro, Team Spirit, Betboom or Na`Vi which compete on the international stage. This in turn is helping esports grow across the CIS region.

 

Given how many countries are in the CIS region, can you walk us through some of the biggest regulatory differences when it comes to betting on esports? And how does PandaScore navigate these changes?

The legality of betting and esports betting differs from country to country within the CIS region. Some are super strict or even prohibit gambling, while others take a more liberal approach, regulating the activity and licensing operators. Let’s take a look at some of the biggest markets and their approach.

In Ukraine, esports has been recognised as a sport since 2018 and in 2020 the country regulated and licensed gambling for the first time. The law focuses mostly on standard betting – sports and casino – but is likely to also include esports betting given that esports is a recognised sport in the country with tier-one Ukraine sportsbooks like Favbet and Parimatch offering it to their players.

Kazakhstan has a growing gambling industry with betting shops and casinos operating in major cities such as Almaty and Nur-Sultan. Gambling is regulated by the Ministry of Culture and Sports and while the regulatory framework is somewhat restrictive, sports betting – which is likely to include esports betting – is permitted.

Navigating the constant changes in betting regulation across the CIS region can be challenging, so we make sure to keep up to speed with the latest developments by monitoring legislative updates and amendments to regulatory guidelines. We also track industry trends and best practices to anticipate regulatory changes ahead of time, allowing us to adapt quickly if needed. This can involve benchmarking against competitors, attending conferences and networking with key stakeholders.

 

In your view, are there any unique opportunities for the expansion of esports and esports betting within the CIS region? And how does this differ to other regions?

It’s important to understand that CIS, especially Ukraine and Kazakhstan, play by their own rules. By that I mean they are very different to other esports markets, so don’t think what works in Italy will work in Ukraine. For example, while League of Legends is very popular in Europe, in CIS, it’s Dota 2 that takes the top spot. But for those who can understand the region and each market, there are plenty of opportunities to explore.

Let me elaborate. Dota 2 is thriving in the broader CIS, with regular tournaments and events attracting large audiences both offline and online. teams like Natus Vincere (Na’Vi), Virtus.pro and Team Spirit have achieved significant success in Dota 2 competitions, contributing to the game’s popularity in the region. While Dota 2 is big, other video games also enjoy significant popularity, including CS2, World of Tanks and Fortnite among others.

Operators need to consider this when deciding their markets and odds, marketing strategies and plans for player engagement.

 

What would you say is the key to creating a successful esports product for a CIS audience?

Understanding layer preferences in each market and delivering an experience that exceeds their expectations. For the CIS region, this means focusing on Dota 2 – this is a game that offers deep and strategic gameplay requiring teamwork, communication and skilful execution of plans and strategies. Its competitive nature appeals to gamers as they enjoy the challenge of multiplayer experiences – this goes back to the original MOBAs back in 2008. These factors must be present in the esports betting experience offered to players – at PandaScore, this means a comprehensive Dota 2 offering that covers markets such as Kills, Towers, Roshans and Barracks, with players able to challenge themselves in a betting competition against others.

Support is also key to delivering a quality player experience. We offer round-the-clock assistance and are regularly rolling out updates to improve the experience players receive when betting on esports at sportsbooks using our data, odds and betting tools such as our Bet Builder. We are always working hard to expand our offering to cover the most in-demand games including CS2, Valorant, Call of Duty and many more.

 

What trends or developments do you anticipate shaping the future growth of esports in the CIS region over the next few years?

The industry will continue to grow and become more professional. Esports is different to traditional sports and it still lacks recognition in some markets, even though it is considered an official sport in a growing number of countries across the CIS region. I think as it evolves, more governments will provide more support for esports as it brings tremendous economic, cultural and social benefits. This could include funding for esports initiatives, rolling out regulatory frameworks, helping to foster partnerships with esports organisations or simply recognising it as a sport.

The continued proliferation of smartphones across the region will be a further catalyst for esports growth. Titles such as PUGB Mobile, Free Fire and Mobile Legends: Bang Bang will attract large audiences and provide new opportunities for teams, players, sponsors and other stakeholders to explore. This is a really exciting time for esports and esports betting in the CIS region, and PandaScore is thrilled to be part of it.

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Interviews

Exclusive Q&A w/ Rory Credland, Head of Strategy at Next.io

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Q&A w/ Rory Credland, Head of Strategy at Next.io
Reading Time: 4 minutes

 

  • Could you provide an overview of the upcoming Next.io summit in May?

We are hosting our 4th annual NEXT.io event in Valletta on 15 – 16 May. With a global delegation of 5,000 attendees, Valletta’24 is more than just a conference; it’s where groundbreaking ideas and innovations converge. In addition to the leadership stage, we host several side tracks on marketing, investment, HR, sustainability, technology, emerging markets/jurisdictions – plus a new track on personal development. As we expect over 5,000 attendees, we have also increased our networking space with a new hall dedicated to more exhibitors, entertainment area, lunch, and a chill-out zone. Finally, our recent partnership with Ask Gamblers will ensure greater affiliates and operators in attendance, so as you can see there is definitely something for everyone and the event promises to be one of endless connections and activities.

 

  • What speakers or panelists can attendees expect to hear from during the summit?

We have tailored the event to make this event the pinnacle of the iGaming industry, offering unparalleled networking opportunities and insights from 300 industry-leading voices. We have many c-level speakers attending including Angus Nisbet, VP Gaming, BetMGM, gaming industry expert Paris Smith, Lahcene Merzoug, CEO. PressEnter, Francesco Postiglione, CEO, Casumo, Martina Akerlund, CEO, CallsU, Jeffrey Haas, Chief Growth Officer, William Hill, Todd Haushalter, CPO, Evolution Group, Tim Heath, General Partner, Yolo Investments plus an amazing keynote to kick off the start the event. We have two amazing keynotes to kick-start day 1 and 2 of the event, so I urge you to check out our agenda via

 

  • Can you share any insights into the format of sessions and discussions planned for the summit?

We like to change the formats and concepts up at NEXT.io compared to the norm that you see at other organisers. For instance, we base our talks at 30mins max to ensure that it is short and sharp straight to the point discussions and a limited number of speakers on each session so that more interactive discussion and debate can be had. We also are putting the CEOs under the spotlight this year – think Mastermind – with each CEO – one by one – under a “spotlight” for 10mins with direct questioning from the host. Should be awesome and insightful.

 

  • How does Next.io ensure diversity and inclusivity in the selection of speakers and participants for its summits?

Internally we take an active stance to ensure that there is a cross selection of speakers to this regard based on our own internal metrics. Wherever possible we encourage new speakers to be put forward by their organisations or through connections that we make – this allows for new and different perspectives on the discussion to hand which make the event and tracks interesting and informative for the audience.

 

  • What unique networking or collaboration opportunities will be available to participants during the event?

For two years ago we have designed NEXT.io Valletta to be a festival week of iGaming, encouraging people to arrive for the week to take part in our activities we have on the Monday and Tuesday before attending the event on Wednesday. This year we have Golf, Padel, Run Club plus many networking events taking place from Tuesday through to Friday night, so check out the website where you will be able to find more information.

 

  • How does Next.io leverage technology or innovation to enhance the summit experience for attendees, whether in-person or virtual?

We have a unique advantage hosting the event at the MCC in that the main stage is built like a theatre – so with use of such a big stage we can use LED screens which allow for animation and interaction on screen as well as several attendee applications which ensures they get directly involved with what session is taking place and have an input into the direction of the questioning.

 

  • What motivated Next.io to choose Malta as the location?

NEXT.io head office is based in Malta, so it felt a natural fit to organise our flagship event within the country and at one of Malta’s iconic venues – The Mediterranean Conference Centre – with epic views over the harbour and Mediterranean Sea. When NEXT.io was formed the company had amazing support from the Maltese Gaming Authority who backed us at the time and so since day one we continue to use Malta to host what we feel is becoming an event on everyone’s calendars.

 

  • How does Next.io ensure that its summits provide a platform for emerging voices and perspectives alongside established leaders and experts?

As mentioned previously we like to continuously promote not only the established experts but also the leaders of tomorrow. Our Advisory Board is instrumental in that regards as they also have an ear to the ground as to whom is best to suggest for topics and discussions. I think what works best is a mix of experience and new to crate that interesting discussion on stage.

 

  • How does Next.io plan to capture and share the insights and outcomes from the Malta summit to extend its impact beyond the event itself?

We record our main stage sessions and use this through our awesome marketing to promote the event long after it is over via access on our news part of the website. In fact, we never see an event having an “end” more of a continuation to the next show as we promote what was and what is new for the following year. Continuous dialogue with our audience and clients is important to ensure consistent messaging and allows us to react to what market forces are in play at the time.

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