EU Sees Major Gambling Brands Ads Halved on IPR-Infringing Sites in 2021
The European Gaming and Betting Association (EGBA) has welcomed the 55% decrease in advertising from major gambling brands in the EU being placed on websites which infringe upon intellectual property rights.
The reduction was reported by the European Union’s Intellection Property Office (EUIPO) in a new study. The study found, during 2021, advertising from major gambling brands – including EGBA members – had decreased by 55% on IPR-infringing websites in the EU, despite overall advertising from all sectors increasing by 26%.
The study analysed the amount and type of online advertising found on IPR-infringing websites and apps in the EU, such as streaming sites for sports, movies or TV shows. These websites and apps generate revenue by selling advertising space and, according to EUIPO, advertising from legitimate brands can be placed on these websites or apps unintentionally because of the “very complex internet advertising ecosystem”.
According to EUIPO, the presence of advertising for brands on IPR-infringing websites and apps “can confuse consumers and mislead them” to believe that the content provided on these sites is legal.
On IPR-infringing websites, EUIPO found a significant 55% decrease – from 18% in Q1 to 8% in Q4 – in major gambling brand advertising during 2021, which follows a previous 20% decrease in 2020. The study also found that, in 2021, advertising from all gambling brands – including major brands and other brands – had decreased marginally on IPR-infringing websites, from 28% in Q1 to 25% in Q4. In terms of mobile apps, gambling accounted for less than 1% of advertising impressions for apps.
The EGBA welcomed the progress made in recent years to reduce the placement of advertising from major gambling brands, including EGBA members, on IPR-infringing websites and apps. However, EGBA recognised that, with gambling representing 25% of advertising impressions on IPR-infringing websites, there is still more work to be done by the entire gambling sector to ensure its advertising does not support IPR-infringing online content.
In recent years, the trade association has worked closely with the European Commission and various cross-industry stakeholders at EU-level within the framework of a memorandum of understanding (MoU) which aims to limit IPR-infringing online advertising. The MoU is a voluntary agreement facilitated and coordinated by the European Commission, and is open to all partners. EGBA encouraged gambling operators to join the association and its members “in signing up to the MoU and its aims.”
“I’m pleased to see consistent and significant, year-on-year progress by Europe’s major gambling brands, including our members, to reduce the placement of advertising on IPR-infringing websites and apps. But there is still more work to do, and we encourage Europe’s gambling operators, and their advertising affiliates, to play their part by ensuring their advertising, and its placement, is conducted in a responsible way. We look forward to continuing our cooperation with the European Commission and other stakeholders, at EU-level, to reduce IPR-infringing online advertising,” Maarten Haijer, Secretary-General of EGBA, said.
Better Collective Releases its Annual Report for 2022
Better Collective has released its annual report for the 2022 financial year.
In the report, the company reported total revenue growth of 52%, amounting to €269m ($292m), with organic growth totalling 34%. Recurring revenue accounted for 46% of total revenue and grew 54% to a total of €123m.
On 23 March 2022, Better Collective also acquired the full assets of the media company, Canada Sports Betting, for €21m. The company also acquired Futbin on 19 April for €105m and aims to make further partnerships through this brand in the esports scene.
Better Collective reported sending 1.7 million new depositing customers to its partners in 2022, of which 76% of these were on revenue share contracts. Out of these, 580,000 were sent during Q4, and just under 300,000 were during the World Cup.
The report also stated that the $100m target of revenue for Action Network was reached in US markets. The financial targets for 2023 include total revenue of €300m, with an EBITDA of €100m.
The company also announced its long-term financial targets, up to 2027. These include a compound annual growth rate (CAGR) of 20% and an EBITDA margin excluding special items of 30-40%. The final long-term goal of Better Collective is to ensure any future mergers and acquisitions can be financed by their own cash flow.
Better Collective began 2023 with just under 40% reported growth, due to the launch of online sports betting in Ohio.
Two partnerships were also announced in early 2023, with sports media sites Goal and Wirtualna Polska.
How does WinSpirit Casino use AI tools to enhance gamblers’ experience
The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.
Changes in Management Positions for Scout Gaming Group
The Board of Directors of the Scout Gaming Group has appointed current acting CEO Niklas Jönsson as the company’s new CEO.
The Board of Directors has also decided to appoint Andreas Olsen, the current Head of Finance in Norway, as the Group CFO, with immediate effect.
Andreas Olsen joined Scout Gaming Group in July 2022 and has several years of experience in accounting and auditing. Andreas has four years of experience in auditing, with both listed and private companies, primarily at EY in Bergen where he also became a certified public auditor. Andreas holds a Master of Science degree in Accounting and Auditing as well as in Financial Economics, both from the University of Agder in Norway.
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