Connect with us


Entain to Enter the Metaverse



Entain launches its first Data Academy – upskilling employees to be data champions
Reading Time: 3 minutes


Entain have had great success in the gambling industry. They own companies such as Ladbrokes, Coral and Bwin but are always looking for new ways of making money. One new area they wish to expand into is the metaverse.

They have announced plans to create immersive experiences with both virtual reality (VR) and augmented reality (AR). This will be for not just the sports betting industry but also the gaming business too.

The betting giants plan to invest $133 million into a centre that will have the task of building immersive experiences for their customers. All of this has the aim of turning Entain into a metaverse pioneer.

If this is something that appeals to you, it’s a good idea to read a metaverse sports betting guide before registering accounts.

Ennovate will be a “global innovation hub” and innovation is the key word there. The sports betting and gaming industry is such a competitive one. Those who don’t come up with innovative ideas are going to be left behind.

The $133 million investment will be used to back start-ups and develop applications for NFT’s (non-fungible tokens), VR and AR. A real triple threat that should produce big profits for the betting company.

Jette Nygaard-Anderson is the CEO of Entain. Speaking about the plans to move into the metaverse, she said: “We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse.”

The CEO added that the company wish to use their position as a global technology leader to “help drive innovation more widely. Working with partners around the globe, Ennovate will demonstrate how Entain’s industry-leading technology can both revolutionise experiences for consumers and deliver real benefits to society.”

The first Ennovate lab will be at Charterhouse Square, Farringdon in London. It is due to open in Spring of this year and host members of the Entain innovation technology team. The company has also announced that Verizon, BT and Theta Labs will be partnering with them on this project.

The lab will have cutting-edge technology that will be used to create a unique environment for the work ahead. There will be new entertainment products developed for the metaverse, allowing player to interact in a computer-generated environment.

This will include an Experience Zone where new immersive experiences in gaming, interactive and sports entertainment can be tried out. All of this will help Entain achieve their goal bringing to life the most exciting experiences in immersive sport, gaming, and interactive entertainment. With the help of their partners, Entain believe this ca be achieved at a greater speed.

It was last October when interest in the metaverse began to see considerable growth. That’s when Facebook decided to change their corporate name to Meta. There has been great interest on Wall Street too. The estimates by Goldman Sachs and Morgan Stanley is that the metaverse may well be an $8 trillion investment opportunity. You can see why companies such as Entain are preparing to enter the metaverse. It’s a gamble that looks likely to make huge profits.

The gaming industry has made massive advances in recent decades. The arrival of the internet led to the creation of online sportsbooks and casinos. Then came the huge advancements in phone technology. That led to players being able to enjoy gaming experiences on their mobile phones wherever and whenever they wanted.

Now the metaverse is the next step forward. Virtual worlds allow players so many opportunities. They can own, build and make cash from the gaming experiences that they have. Wearing those headsets may make you look a bit foolish but there is a great time to be had when they are being worn.

Both VR and AR technology gives players a way to become totally immersed in the games that they are playing. They can enter virtual worlds and use avatars to explore them.

This continues the success that the company has had. Recent years have seen Entain expand into the US gambling industry. That has been totally changed since the groundbreaking ruling by a US Supreme Court judge three years ago.

Now individual states can decide whether or not to legalize gambling. Many have done so and gambling companies such as Entain have been able to expand the American side of their business by partnering with US companies to launch online sportsbooks.

This move into the metaverse comes at a time when a recent study found a clear link between betting and gaming. Esports continues to grow in popularity around the globe so it’s clear to see why Entain are moving in this direction. “This is what people want” says Dom Grounsell, deputy director of digital at Entain, so that’s what they intend doing.


Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto



Reading Time: < 1 minute


A brand-new online lottery portal built on blockchain technology is shaking things up in the world of chance. Metalottery, the first-ever decentralised blockchain lottery platform, officially launched, introducing a new era of transparent, thrilling and rewarding lottery gaming. By combining cutting-edge blockchain technology with the excitement of lotteries, Metalottery offers players unprecedented fairness, security and the potential to win life-changing prizes.

“Metalottery is not just another lottery; it’s a paradigm shift. We’re giving power back to the players by offering a transparent, secure, and exciting lottery experience that’s built for the web3 age,” Dioni Bouropoulos, COO of Poollotto Finance, said.

Unlike traditional lotteries, Metalottery uses Chainlink’s Verifiable Random Function (VRF) to ensure provably fair and unbiased results for every draw. And with new lottery rounds starting every 8 hours, players can enjoy the thrill of winning more often than ever before.

At the heart of Metalottery is the PLT token, the fuel of the platform’s ecosystem that players can use to purchase tickets. Metalottery makes purchasing Pool Lottery Token (PLT) available and straightforward on their website. Players can also spin the “Wheel of Fortune” for additional rewards as well as participate in a growing community of lottery enthusiasts on Telegram and Discord.

Bouropoulos added: “Our platform is designed to be inclusive and accessible to a global audience. By combining innovative technology with a user-friendly interface, we empower players to take control of their lottery journey. We are charging no fees for participation and all proceeds from tickets go towards the jackpot. Our goal is to build the biggest lottery community in the world.”

Continue Reading


Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity



Reading Time: < 1 minute


Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.

This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.

Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”

This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.

Continue Reading


After Crossing 100,000 Active Users, Announces The Launch of Its Utility Token $HPLT



Reading Time: 3 minutes


Hypeloot was established in 2022 and has processed over 50 million bets for over 100.000 Users worldwide, being one of the fastest growing Cryptocurrency casinos, releasing new game modes almost every week and a recent surge in growth which is likely to accelerate.

Hypeloot Originals cross 50 million bets mark

With new game mode additions, the number of daily bets and also bets placed per user is increasing by the day. Hypeloot adds some of the most popular Casino games but is also not afraid to add an innovative touch to the platform by developing new games that are gaining a lot of popularity, for example, the Plinko game with a 100.000X multiplier, making it the first-ever Plinko game with this high of a multiplier which is not only something innovative for the Gambling industry but also a great marketing tool as users always try to chase high multipliers.

Hypeloot .com profit share with $HPLT holders

All $HPLT holders will indirectly profit from the rampant Hypeloot .com growth and its already increasing profitability via daily buyback & burn events. Hypeloot profits will automatically go towards purchasing $HPLT tokens on the open market and burning them right after – on a daily basis!

The Hypeloot $HPLT Token

The $HPLT Presale will start the 1st of February at 15:00 UTC directly on presale.Hypeloot .com, the presale is split into different stages in which the first investors get the cheapest possible price and are also eligible for the Hype NFTs which will be tradable right on token launch. 40% Of the total supply will go towards Presale contributors, rest is split between liquidity, marketing, team, airdrops and more. All Team tokens will be locked and vested on a transparent level.



Fueling The Hypeloot Ecosystem

Hypeloot is one of the only Crypto casinos offering Fiat payment gateways and all major payment providers making it easy for every user. On top of that, Hypeloot also currently offers all major Cryptocurrencies for deposits and withdrawals. All Games are 100% provably fair with an open and transparent guide on how to check each roll, the EOS and Chainlink Blockchain hashes are being used to generate 100% randomness.



Hype NFTs

Hype NFTs are the official NFTs of Hypeloot .com ($HPLT), it will initially only be available to presale contributors, on launch, these NFTs can then be traded, bought, sold and used on Hypeloot .com for free bets, staking pools, increased rakeback and much more. These NFTs are strictly limited and will not be minted more than the given supply.

Hypeloot .com Numbers and Outlook

Hypeloot has generated over $1 Million in revenue in 2023, given that regular slot and live casino games will be added soon, it is expected to have a significant surge in the coming weeks as this is anticipated by a lot of current users, this new addition also open the door to a lot of new user acquisition as well as higher profit per user given all the new game modes.

Continue Reading
Alpha Affiliates



Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Get it on Google Play is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.