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Entain to Enter the Metaverse

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Entain launches its first Data Academy – upskilling employees to be data champions
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Entain have had great success in the gambling industry. They own companies such as Ladbrokes, Coral and Bwin but are always looking for new ways of making money. One new area they wish to expand into is the metaverse.

They have announced plans to create immersive experiences with both virtual reality (VR) and augmented reality (AR). This will be for not just the sports betting industry but also the gaming business too.

The betting giants plan to invest $133 million into a centre that will have the task of building immersive experiences for their customers. All of this has the aim of turning Entain into a metaverse pioneer.

If this is something that appeals to you, it’s a good idea to read a metaverse sports betting guide before registering accounts.

Ennovate will be a “global innovation hub” and innovation is the key word there. The sports betting and gaming industry is such a competitive one. Those who don’t come up with innovative ideas are going to be left behind.

The $133 million investment will be used to back start-ups and develop applications for NFT’s (non-fungible tokens), VR and AR. A real triple threat that should produce big profits for the betting company.

Jette Nygaard-Anderson is the CEO of Entain. Speaking about the plans to move into the metaverse, she said: “We want to lead the way with new, exciting products and experiences for customers and use our cutting-edge technology to pioneer innovations in sport, gaming and interactive entertainment for the metaverse.”

The CEO added that the company wish to use their position as a global technology leader to “help drive innovation more widely. Working with partners around the globe, Ennovate will demonstrate how Entain’s industry-leading technology can both revolutionise experiences for consumers and deliver real benefits to society.”

The first Ennovate lab will be at Charterhouse Square, Farringdon in London. It is due to open in Spring of this year and host members of the Entain innovation technology team. The company has also announced that Verizon, BT and Theta Labs will be partnering with them on this project.

The lab will have cutting-edge technology that will be used to create a unique environment for the work ahead. There will be new entertainment products developed for the metaverse, allowing player to interact in a computer-generated environment.

This will include an Experience Zone where new immersive experiences in gaming, interactive and sports entertainment can be tried out. All of this will help Entain achieve their goal bringing to life the most exciting experiences in immersive sport, gaming, and interactive entertainment. With the help of their partners, Entain believe this ca be achieved at a greater speed.

It was last October when interest in the metaverse began to see considerable growth. That’s when Facebook decided to change their corporate name to Meta. There has been great interest on Wall Street too. The estimates by Goldman Sachs and Morgan Stanley is that the metaverse may well be an $8 trillion investment opportunity. You can see why companies such as Entain are preparing to enter the metaverse. It’s a gamble that looks likely to make huge profits.

The gaming industry has made massive advances in recent decades. The arrival of the internet led to the creation of online sportsbooks and casinos. Then came the huge advancements in phone technology. That led to players being able to enjoy gaming experiences on their mobile phones wherever and whenever they wanted.

Now the metaverse is the next step forward. Virtual worlds allow players so many opportunities. They can own, build and make cash from the gaming experiences that they have. Wearing those headsets may make you look a bit foolish but there is a great time to be had when they are being worn.

Both VR and AR technology gives players a way to become totally immersed in the games that they are playing. They can enter virtual worlds and use avatars to explore them.

This continues the success that the company has had. Recent years have seen Entain expand into the US gambling industry. That has been totally changed since the groundbreaking ruling by a US Supreme Court judge three years ago.

Now individual states can decide whether or not to legalize gambling. Many have done so and gambling companies such as Entain have been able to expand the American side of their business by partnering with US companies to launch online sportsbooks.

This move into the metaverse comes at a time when a recent study found a clear link between betting and gaming. Esports continues to grow in popularity around the globe so it’s clear to see why Entain are moving in this direction. “This is what people want” says Dom Grounsell, deputy director of digital at Entain, so that’s what they intend doing.

Blockchain

MultiversX Unveils Breakthrough In Blockchain Sharding; Enables Hyper-Scalability and Interoperability For Top Network

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MultiversX (EGLD), leading smart contract platform known for sharding, has announced the launch of Sovereign Chains, its breakthrough Blockchain-as-a-Service solution for the Web3 ecosystem. The new solution for layer 2s (L2s) inherits and extends further the outstanding capabilities provided by MultiversX, and offers developers a simplified setup process that only takes a few commands.

Beyond industry-leading performance and extended configurability, it also unlocks for the first time seamless interoperability for L2s built atop leading blockchains such as Bitcoin, Ethereum and Solana, solving the issues around fragmentation and isolation. To encourage development on the new Sovereign Chains infrastructure SDK, MultiversX has additionally announced a US$1 million grant program for builders.

In a live demo of the platform’s capabilities, the first Sovereign Chain ever deployed reached a constant throughput of over 70,000 transactions per second. To put this in perspective, existing L2 solutions shifting to Sovereign Chains will be able to see their throughput increase up to 100X. Sovereign Chains make all these leaps in terms of hyper-scalability and interoperability possible with the unique cross-shard module MultiversX operates on, modified and improved for native cross-chain operations, as well as a new consensus mechanism, new execution models and significant VM improvements.

Speaking on the successful rollout of Sovereign Chains, Beniamin Mincu, Co-Founder and CEO of MultiversX, said, “The Web3 world is encumbered by fragmentation and siloed ecosystems that limit interoperability and suffer from scalability issues. Through Sovereign Chains, we have taken the core capabilities of the MultiversX network – scalability, usability and security – and extended them to create the first truly unified Web3 ecosystem in a developer-friendly interface.”

Developers can leverage the powerful Sovereign Chains’ stack to create customized private or public blockchains, with a maximum degree of flexibility. They have the possibility to set, for example, gas fees in the token of their choice and build using any virtual machine, including EVM and the MultiversX VM, to suit their needs. Sovereign Chains can communicate natively with each other without external bridges and their associated risks & complexity, thus being ideal for intuitive and secure solutions for diverse sectors, such as healthcare, education, government services, financial systems or supply chain management.

As one of the most robust blockchain architectures globally, MultiversX boasts an ecosystem of 8200 dApps, with a close-knit community of developers & users spanning 40 countries.

One such developer, Alex Jilavu, Co-Founder and Lead Developer at OneFinity Chain, expressed confidence in the potential of Sovereign Chains to streamline both the development process and adoption, adding, “As a builder, the task of building a project from the ground up is extremely demanding. Sovereign Chains provide the foundational strengths of MultiversX, giving us the room to focus on developing what’s important for our product.”

OneFinity is working on an EVM-compatible platform, looking to open the Sovereign Chains ecosystem to Ethereum users and developers. It joins other companies such as CyberNetwork (GameFi), and Pi Squared (ZK Tech), leveraging MultiversX’s network sharding technology.

In addition to enhancing performance across blockchain networks, Sovereign Chains further inherits MultiversX’s on-chain 2FA capabilities, offering one of the most powerful security layers for users in all of Web3.

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Blockchain

Metalottery Launches Blockchain Lottery Revolution: Zero Fees, Instant Wins and Life-Changing Jackpots in Crypto

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A brand-new online lottery portal built on blockchain technology is shaking things up in the world of chance. Metalottery, the first-ever decentralised blockchain lottery platform, officially launched, introducing a new era of transparent, thrilling and rewarding lottery gaming. By combining cutting-edge blockchain technology with the excitement of lotteries, Metalottery offers players unprecedented fairness, security and the potential to win life-changing prizes.

“Metalottery is not just another lottery; it’s a paradigm shift. We’re giving power back to the players by offering a transparent, secure, and exciting lottery experience that’s built for the web3 age,” Dioni Bouropoulos, COO of Poollotto Finance, said.

Unlike traditional lotteries, Metalottery uses Chainlink’s Verifiable Random Function (VRF) to ensure provably fair and unbiased results for every draw. And with new lottery rounds starting every 8 hours, players can enjoy the thrill of winning more often than ever before.

At the heart of Metalottery is the PLT token, the fuel of the platform’s ecosystem that players can use to purchase tickets. Metalottery makes purchasing Pool Lottery Token (PLT) available and straightforward on their website. Players can also spin the “Wheel of Fortune” for additional rewards as well as participate in a growing community of lottery enthusiasts on Telegram and Discord.

Bouropoulos added: “Our platform is designed to be inclusive and accessible to a global audience. By combining innovative technology with a user-friendly interface, we empower players to take control of their lottery journey. We are charging no fees for participation and all proceeds from tickets go towards the jackpot. Our goal is to build the biggest lottery community in the world.”

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Blockchain

Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity

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Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.

This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.

Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”

This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.

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