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SPOTLIGHT SPORTS GROUP SUPERFEED IN-PLAY CONTENT PROVEN TO INCREASE BETTING ENGAGEMENT BY 20%

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SPOTLIGHT SPORTS GROUP SUPERFEED IN-PLAY CONTENT PROVEN TO INCREASE BETTING ENGAGEMENT BY 20%
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LeanConvert independently analysed Spotlight Sports Group’s in-play content to show the effectiveness of live data and tipping.

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has today released the results of an independent study into its own in-play content engine, Superfeed. Tested on a UK bookmaker, 20% of customers added a selection to their bet slip when the in-play content was shown.

The independent study, conducted by LeanConvert the customer experience, analytics and engineering experts, found an 8.24% increase of bets placed when the in-play analysis was on display and a £20.85 average increase in monthly stakes per user when viewing the content.

Launched in 2021, Superfeed In-play provides real-time in-play insights based on on-field events across the key betting markets for 90 football competitions in over 70 languages. The customisable content engine is delivered through game-changing APIs and ‘plug-in’ front end solutions.

The research was conducted throughout January 2022 and analysed users who were live betting across all English football.

Discussing the results Spotlight Sports Group B2B Sales Director, Rob Black said: ‘“The results are incredibly encouraging. We tested the product in-house and had some encouraging feedback for launch but using an independent business and tested live on a UK sportsbook is the acid test. The positive results show the value of integrated live content and tipping to customers choosing how and when they spend their money.’’

Echoing Black’s thoughts, LeanConvert’s managing director, Tim Axon said: ‘’We were delighted to work with Spotlight Sports Group. As an optimisation company that is constantly iterating to drive improved customer experience and improved bottom-line performance. The results are really encouraging and showcase that premium content delivered in the right place at the right time can have a huge impact on customer interactions.’’

eSports

IESF Held Presidential Elections During World Esports Championships Finals

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IESF Held Presidential Elections During World Esports Championships Finals
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The International Esports Federation (IESF) held its 15th General Assembly (OGM) during the World Esports Championships Finals in Bali, Indonesia, on December 6, 2022. 126 delegates from 112 countries took part in the largest-ever IESF General Assembly.

At the OGM, the presidential and board member elections for the next three-year term were conducted today in Bali, Indonesia. Vlad Marinescu was re-elected as president with 65 votes, 0 against in a secret ballot vote and 4 abstentions,  in his favor. United Arab Emirates’ candidate and board member Sheikh Sultan Bin Kalifah Al-Nahyan withdrew from his candidacy before the vote. Marinescu first stepped into the role of President in 2019 and was re-elected in December 2020.

IESF is the only international esports federation that holds democratic elections every three years. At the OGM, IESF elected and welcomed three new board members; Flip de Bruyn from Namibia, Lance Mudd from the United States, and Lukasz Klimcyzk from Poland, and re-elected for second term Tiago Fernandes from Portugal and Constantine Surkont from Russia.

President Vlad Marinescu said: “I am thrilled to be re-elected as president of IESF. My goal is to unite the whole esports family and push esports even further. I thank you for your trust, and I promise you that we can and we will create even bigger and better things in esports. I couldn’t have done this without all of you, so let’s continue to be united and change the world.”

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PressEnter group launches CasinoFest brand

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PressEnter group launches CasinoFest brand
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Operator’s latest online casino brand delivers a modern, engaging player experience thanks to its bold and striking design

PressEnter Group is looking to disrupt the online casino space with its latest brand launch, CasinoFest.

The sleek and stylish design has been inspired by the fun, passion and excitement that typically surrounds music festivals. This, together with a functional and easy to use UX/UI design, provides a next-generation casino experience across desktop and mobile.

This makes CasinoFest a challenger brand that promises to deliver a great encounter to players in numerous markets across the world.  It will also stand out against rival brands on the affiliate sites that PressEnter Group works with thanks to its bold branding.

CasinoFest is the latest addition to PressEnter Group’s growing roster of player-favourite online casino brands that includes 21 .com, JustSpin, NeonVegas Casino, NitroCasino, UltraCasino, RapidCasino.

Axel Munkeby, Commercial Director at PressEnter Group, said: “CasinoFest is a new online casino that delivers a next-gen player involvement thanks to its impactful design, meticulously planned player journey and the huge selection of slots and games available to players”.

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Gaming

Innovecs officially introduces Innovecs Games as its sub-brand into the global gaming market

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Innovecs officially introduces Innovecs Games as its sub-brand into the global gaming market
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The reframing of Innovecs Games as a sub-brand is aligned with the significant growth and transformation taking place within the Innovecs gaming practice. Along with the brand identity update, it embodies the energy and enthusiasm of the entire team and demonstrates the dynamism of Innovecs gaming studio.

Innovecs undertook this launch to officially position its Games Studio’s services and expertise in the global Game Development market. For the past seven years, the team has been steadily developing to eventually mark a major milestone in its evolution as a sub-brand of Innovecs.

“Since the inception of a specialized vertical in 2015, Innovecs Games has morphed into the cutting-edge company realm, with a team helping create game development solutions for more than 50 clients in 15 countries. During this time, they have developed over 200 projects, assisting game studios and startups in building innovative games. This success made us rethink our image in the gaming tech arena and intensify this vertical as a sub-brand”, — Alex Lutskiy, Founder and CEO at Innovecs, commented.

As of 2022, Innovecs Games has provided a full range of end-to-end game development solutions for clients such as Zynga, JamCity, Warner Bros. Games, Gameloft, etc. The team’s work is divided into two areas: game development (including mobile games, artwork, 3D characters & environment design, animation, playable ads) and iGaming (focused on platform development).

Innovecs Games also sought to showcase its growth in the past year with new brand elements, including the new logo and motto. Throughout its history, Innovecs Games has owed its evolution to the team steadily improving both service and business processes while consistently expanding expertise areas. Such a meaningful progression required re-evaluation of how Innovecs Games should appear to team members, partners and customers. The visual component of the sub-brand is coherent with the depth of the team’s experience, values and ideals they are committed to.

Creating a visual concept of the sub-brand in particular, the team strives to accomplish its primary purpose of becoming the best partner for flagship game development studios. Innovecs Games remains a credible, approachable, and predictable ally for customers across game development industry”, — says Oleksii Isaiev, Head of Innovecs Games and VP of Delivery at Innovecs.

The exceptional capacity of Innovecs Games is rooted in the team’s passion for games, an earnest desire to contribute creatively and provide business value to the industry. Also, one of the core values ​​of the Innovecs Games crew is freedom of expression and trust among customers and colleagues. The new visual style mirrors and radiates the team’s values.

“The most valuable virtue of Innovecs Games is a professional, friendly and integrated team, our people. Therefore, developing each team member and providing career prospects are among the Innovecs Games key points. We’d love to see our teammates grow and become experts of their field and leaders. Enabling our people growth with helpful trainings, clear career path and useful experience is part of our strategy. I honestly believe that the most precious thing a company can give to a team member is the knowledge to carry further along their career journey,”Oleksii Isaiev shared his vision.

Since 2015, Innovecs Games provides a full range of complex solutions for game development, in which many satisfied clients were convinced.

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