Oddin.gg, one of the industry’s most preferred providers of esports odds feeds, risk management and iFrame solutions, is happy to announce its new cooperation with CBV (Center of Betting Vietnam).
Oddin.gg will provide its iFrame solution to CBV, the sole holder of an esports gambling license as granted by the local authorities in Vietnam, and therefore the first and only legal esports operator in the country for the foreseeable future. This marks the new era for South East Asia as Vietnam will become one of the very few countries where esports betting will be legally allowed. Given the population of 96 million, smartphone penetration of 45% and the fact that 70% of the population has access to the internet, it is no surprise there are already 5 million esports enthusiasts in the country. The esports scene is poised to explode in the upcoming years.
CBV operates under the auspices of AVRCIPL (Association of Research and Consultancy on Policies and Law for Investment in Vietnam). AVRCIPL is responsible for connecting state agencies and private sector corporations, helping the latter to overcome policy and legal challenges for investment activities in Vietnam.
Bang Dang, spokesperson for CBV noted on the new collaboration: “Selecting the best and most reliable solution on the market was crucial for our aim to build the market from the ground up. Out of all the providers we have reviewed, Oddin.gg stood out with their comprehensive end-to-end iFrame solution that was fast to implement and provides us the level of control we were looking for. At the same time we can fully rely on Oddin.gg’s expertise and their guidance in the esports betting waters that are new to us. Given their leading uptime and number of live markets, we are certain we offer our bettors the best esports betting experience there is. We believe we have made the right choice and we are looking forward to the fruitful partnership for the years to come.
Marek Suchar, Managing Director and co-founder of Oddin.gg commented on the new partnership:
“We at Oddin.gg have reached another milestone! Esports in South East Asia has been mainstream for quite some time, where the status of esports pros is comparable to the status of other athletes. Yet, the legal environment for betting has been challenging, leaving opportunities for unregulated space to flourish. Through the partnership with CBV, we aspire to bring to Vietnam highly engaging esports betting alternative that will be regulatory-complaint and guarantee a high level of security for bettors. We hope we can set the right example and precedent for the other countries to follow in the upcoming years.
Oddin.gg is a world-leading B2B provider of iFrame solutions, esports odds feeds and risk management. It delivers the most engaging esports betting experience with industry-leading uptime and number of live markets. Oddin.gg maximizes its partners’ profitability as well by combining state-of-the-art technology, machine learning algorithms and advanced data science. The company features a team with more than 50 years of combined experience in esports and betting, and has successfully done business with the most complex global platforms. Recently, their application for a gaming license was officially accepted by the New Jersey Division of Gaming Enforcement.
Saigon-based CBV (Center of Betting Vietnam) is the first legal esports operator in Vietnam and holder of a provisional gambling license in the country. As esports betting in Southeast Asia is booming, CBV is strategically positioned to capitalize on the presented opportunities by putting, under one roof, the most experienced gambling and iGaming teams in the region.
Lady Luck Games signs game distribution agreement with CYG Pte Ltd
Lady Luck Games announced today that they have entered into an agreement with CYG Pte Ltd that allows its games distribution to regulated markets in Asia.
Mads Jørgensen, Co-Founder and Chief Executive Officer of LL Lucky Games AB said: “Only two weeks after announcing our prominent new strategic Asian investor in LL Lucky games AB, I am proud to announce a new partnership for regulated Asian markets that will have a massive impact on our business strategy.
“CYG Pte Ltd is a significant partner with many years of experience and knowledge in the Asian markets. This agreement is a milestone for Lady Luck Games and reinforces our ambition to become cash flow positive. The integration has already started and players will be able to enjoy more and more of our leading content in the coming months.”
Michael Li, CEO of CYG Pte Ltd reiterated: “We are extremely proud and excited to announce our partnership with Lady Luck Games. As an already renowned provider of top-quality casino games in Europe, this partnership significantly enriches our content network. We strive to offer the best possible content and user experience, and believe with its carefully designed games and mechanics, Lady Luck Games is set to take the Asian regulated markets by storm.”
PUMA enters Indian Esports, becomes official kit partner of Revenant Esports
Revenant Esports, one of India’s fastest-growing and most consistent Esports organisations, has announced sports brand PUMA as their official kit partner for the upcoming season.
This association came as one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant Esports’ creators and Esports roster will don the exclusive kits produced by PUMA.
With both brands sharing similar ideologies in terms of propelling Esports to greater heights, they will leverage this association to make their presence felt among the Esports community in India.
“PUMA is one of the most successful sports brands in the world and it makes us extremely proud to be the first Esports team in India to be associated with them. This partnership is a step in the right direction for Revenant Esports and a testament to our aim of enriching the experience of the Esports community and our fans. Esports merchandise has become an integral part of the industry in the last few years and seeing our athletes, creators, fans wear the apparel produced by one of the world’s best is a privilege. Together we hope to achieve immense success in the coming years and capitalise on the growing Esports culture in the country,” said Rohit Jagasia, Founder and CEO of Revenant Esports.
PUMA has emerged as the number 1 sports brand in India after generating record revenues last year and are also familiar with the Esports sector having partnered with numerous international organisations. By joining forces with Revenant Esports and their massive fanbase, they will look to maximise their potential in the Indian Esports market.
Commenting on the occasion, Vishal Gupta, Executive Director-Retail, PUMA India, said, “We are extremely excited to associate with Revenant Esports as their official Kit Partner and become the first leading sportswear brand in the country to enter the deeply engaging space of Esports. India is one of the biggest markets for the video gaming community and competitive Esports is immensely influencing our youth across tiers. That Esports getting incorporated as a medal sport into the Asian Games next year is evidence of its huge popularity & potential today. As a brand, PUMA strongly supports influences on youth culture such as sports, fitness, art, cinema, music and now new age sports i.e. Esports. With this association, Puma & Revenant will leverage each other’s huge audience base and wide reach to connect with Esports athletes in the country and penetrate deeper into the market.”
According to the recent FICCI-EY report, 100 brands have invested in Indian Esports this year, compared to 72 in 2021. Similar to traditional sports, Esports merchandise is a crucial component that fuels the growth of an Esports organization by spreading brand awareness and building loyalty among their passionate set of fans.
Being home to the country’s top-notch talents, Revenant Esports have been currently preparing for the upcoming tournaments including PokeCon 2022.
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