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LeoVegas Group invests in new technology development and launches tech hub in Warsaw

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LeoVegas Group increase usage of safer gambling tools in Sweden and Denmark
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LeoVegas Group expands and launches a tech hub in Warsaw, Poland. 60 developers will be hired in Warsaw to accelerate the development of a next generation platform, working closely with developers in the Group’s existing hubs in Sweden, UK, and the Netherlands. The technology will be a key part of future-proofing the group’s world-leading customer experiences, and to enable further innovations in product, personalisation, and payments.

LeoVegas Group is investing in a new tech hub in Warsaw, Poland, in order to meet growing demand for technology development as the Group continues to expand globally. In the coming two years, the Group is looking to hire 60 new developers in Warsaw, in addition to ongoing recruitment planned for existing hubs in Sweden, the UK and the Netherlands. The Warsaw tech hub will work in synergy with other developers in the Group to develop its proprietary platform, Rhino – a so-called Player Account Management system (PAM). Rhino is a highly scalable and versatile platform, used for the handling of all player data, payment transactions, payment integrations and games from igaming providers across all of the Group’s brands.

The new tech hub is a key part of the Group’s strategy to remain at the forefront of new technology and innovation in product, personalisation and payments.

Speaking about the news, Mattias Wedar, Chief Product & Tech Officer at LeoVegas Group said:
LeoVegas’ success, and the award-winning gaming experience that we give our customers, is driven by our innovative mindset and our proprietary platform Rhino. Our new hub in Warsaw, is a key part of our strategy to stay right at the forefront of innovation, new product development, and payments while offering a highly personalised experience to our customers. Our new hub will kickstart this next phase of development!”.
 
LeoVegas Group has a proven track-record in spearheading innovation: the Group was the first igaming company to run a cloud-based platform via Google Cloud and the first to launch payments through open-banking solutions. The strong focus on technology is reflected in the balance of its workforce, with one third working in technology and product development. The Group’s services will continue to be unavailable in Poland.

Central Europe

ComeOn Gaming Secures GlüNeuRStv Sportsbook Licence

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The registry of the Ministry of Sports and the Interior of Saxony Anhalt has confirmed that it has granted a German Fourth Interstate Treaty (GlüNeuRStv) licence to ComeOn Gaming.

Cherry AB’s B2C unit has registered the brands sunmaker.de, comeonwetten.de and mobilebet.de under its approved German licence.

Though having secured its GlüNeuRStv licence, ComeOn has yet to disclose whether it will launch a sportsbook property, accepting the terms of Germany’s conflicted sportsbook marketplace.

At present, Saxony Anhalt has chosen to serve as the GlüNeuRStv regime’s interim regulator, as the state’s executive proceeds to establish Glücksspielbehörde (GGL) – German gambling’s new federal regulatory authority by the end of 2022.

ComeOn joins 35 foreign and domestic operators that have been granted GlüNeuRStv sports betting licences.

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Central Europe

Kindred to Withdraw from Germany

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Kindred Group has confirmed that its flagship Unibet brand will withdraw its presence from the German market as of July 1.

The Stockholm-listed operator has informed local authorities that it has chosen to cancel Unibet’s sportsbook and virtual slots licence applications to participate in Germany’s Fourth Interstate Treaty on Gambling (GlüNeuRStv) regime.

“Our long-term strategic direction sets out locally regulated markets as the core engine for our growth,” Kindred said.

“However, licence application procedures, licence conditions, and the regulatory environment need to be transparent, sustainable, and financially viable for a market to be competitive.”

Kindred stated that its decision was taken following an assessment of market conditions that deemed the GlüNeuRStv’s application procedures and restrictions on products offered to be “not sustainable and competitive against the unlicensed offering”.

The decision sees Unibet become the highest-profile brand to exit the GlüNeuRStv regime, in which Kindred had observed a two-year waiting period to secure a market licence that was deemed no longer a strategic priority.

Withdrawing from Germany, Kindred stated that it had prioritised the objectives of growing its North American presence and taking “product control with the Kindred Sportsbook Platform and the acquisition of Relax Gaming”.

Kindred concluded: “We do not see a foundation for long-term shareholder value and customer experience at the moment. However, we appreciate that this position may change in the future.”

“As our operations in Germany are limited the decision will have an insignificant financial impact for Kindred.”

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Central Europe

Symplify links up with LVC Diamond to enhance its CRM strategy

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Symplify links up with LVC Diamond to enhance its CRM strategy
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Symplify, market leaders in CRM and AI cloud solutions, has linked up with online casino operator LVC (Las Vegas Casino) Diamond to enhance its CRM strategy.

LVC Diamond’s standout brands are Vegas.hu and Vipcasino.hu which have risen to become two of the premiere online casino sites in the Hungarian market. Symplify is working with Vegas.hu and Vipcasino.hu to enhance its CRM capability and will be integrating its Mail, SMS and Push-package.

Symplify’s CRM expertise will enable Vegasonline.hu to nurture meaningful relationships with its customers by harnessing the full potential of its multichannel engagement strategies. Segmentation and personalised responses will form a core element and can be managed from a single platform.

The powerful Campaign and Journey builder from Symplify will ensure Vegas.hu and Vipcasino.hu builds on its momentum by improving customer engagement through optimising user journeys through its CRM and On-site Optimisation. Symplify’s advanced approach will help optimise Vegasonline.hu’s marketing spend and consolidate customer sentiment.

Symplify’s CEO Robert Kimber said: “LVC Diamond’s Vegas.hu and Vipcasino.hu brand has rightly dominated the Hungarian market and we cannot wait to see the positive impact we can bring from our CRM prowess. Together we’ll be able to showcase Vegasonline.hu’s complete offering and ensure its customers are getting the most from their gaming experiences.”

LVC Diamond’s Development Manager, Marton Bakki said: “Since launching within the Hungarian market we have relentlessly worked to enhance and diversify our offering to meet customer demand. With Symplify onboard we can better engage with our audience and serve them with exactly what they want, when they want.”

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