Latest News
WKND. Chooses Optimove’s CRM Marketing Platform to Maximize Player Value

The fast-growing iGaming partner will be leveraging Optimove’s AI-Mapped CRM Journeys to Scale personalized CRM Marketing
WKND. announced its new partnership with Optimove, the leading CRM Marketing Platform. The new partnership demonstrates WKND’s strategic approach toward CRM marketing, as a vehicle for maximizing player value.
WKND. is an online gaming B2B provider that delivers managed services to its partners. The support spans all areas of gaming operations, including software and tech solutions.
WKND. is focused on maximizing player lifetime value towards its clients and aims to invest in retaining new and existing players by providing them with an exceptional, personalized experience. To support their efforts, WKND. chose Optimove for its proven success in maximizing player lifetime value with AI-mapped CRM journeys.
With Optimove’s next-gen technology, WKND. will use optimization algorithms to autonomously surface valuable player insights, and flawlessly orchestrate hundreds of personalized customer journeys, while measuring their incremental impact, at scale.
“Optimove is an outstanding CRM Marketing Platform, and we believe that our partnership will allow us to offer a leading player experience, one of a kind in the industry.” Said Waldemar Chmiel, WKND. Head of CRM. “Tailored player approach is a key in building a healthy and long-term loyalty.”
“We are happy to be WKND’s trusted partners as they take on this new endeavor,” said Moshe Demri, GM EMEA at Optimove “working with iGaming industry veterans is particularly exciting for us as we get the opportunity to empower them to execute highly sophisticated, personalized marketing strategies. WKND’s choice in Optimove demonstrates the maturity of their brand and their commitment to their clients.”
WKND will be using Optimove for all their partners, including brands like Kanuuna and Highroller.
-
Interviews6 days ago
Crash Test for iGaming Projects: SOFTSWISS on Why High Load Performance Defines Operator Success
-
Asia6 days ago
MelBet Announces Monami Ghosh as its New Brand Ambassador
-
Blockchain6 days ago
Best Crypto Casinos: Top 5 Crypto Gambling Sites To Play In July 2025 (BTC, Ethereum, Litecoin, Etc)
-
Africa5 days ago
Aviatrix expands Africa footprint with Spotika deal
-
Compliance Updates6 days ago
Ratification of the 2026 Betting Framework for LA FRANÇAISE DES JEUX, Incorporating Excessive Gambling Mitigation Strategies
-
eSports5 days ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Interviews6 days ago
HIPTHER Community Voices: Interview with CEO of Media 24 Martins Lasmanis
-
Latest News6 days ago
East Meets Bet: Comparing Online Gambling Trends in Europe and Thailand