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DAZN Signs Distribution Deal with Red Bull Media House

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DAZN, the leading global sports streaming service, has signed a distribution deal with Red Bull Media House to stream the Red Bull TV linear channel on its platform globally, bringing Red Bull’s collection of inspiring sports and lifestyle entertainment to fans around the world.

The multi-year agreement sees DAZN expand its offering into live extreme sports through Red Bull TV to include coverage of the Crankworx World Tour, the Red Bull Cliff Diving World Series and the Drift Masters European Championship, among others.

DAZN will also stream a curated selection of Red Bull’s original documentaries, series, highlights and archive programming, to offer fans a greater breadth of sport storytelling from around the world. Programme availability will vary across markets but will include docu-series Driving Dirty: The Road to Baja, Red Bull Soundwave and Road To 55: The Drive To Become A Formula 1 Racer, alongside archive series, Red Bull X-Fighters and Red Bull Street Style, to name a few. Where available, this will also include local language programming in DAZN’s core markets.

Red Bull TV’s programming will be available to DAZN subscribers across all its 200+ countries and territories from Wednesday 4 May 2022. The first event to be broadcast live on the channel will be Wings for Life World Run on Sunday 8 May 2022, which sees professional athletes, fun runners and beginners racing together against the Catcher Car at the same time, worldwide.

“DAZN is fast becoming a home of true entertainment for the world’s most innovative and compelling sports. Red Bull has a fantastic reputation for showcasing thrilling live events and captivating sporting stories that capture the imagination of fans around the world. We’re delighted to bring Red Bull TV and its programming to DAZN on a global scale,” Tom Burrows, DAZN EVP of Rights, said.

Red Bull TV joins DAZN’s premium portfolio of live sports and original programming, including the world’s biggest leagues and competitions UEFA Champions League, UEFA Women’s Champions League, Bundesliga, LaLiga, Serie A, J.League and Matchroom Boxing.

Industry News

DAZN Appoints Brice Daumin as CEO of French and Swiss Operations

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DAZN Group, the world’s leading sports streaming service, announced the appointment of Brice Daumin as CEO of its French and Swiss operations. Daumin will oversee DAZN’s growth strategy in France, using his experience and knowledge of the French market garnered over 25 plus years in the French media and telecoms industries.

The move further underlines DAZN’s commitment to France after its launch in August 2023. DAZN brings its French subscribers the best of combat sports including a weekly schedule of top-quality boxing, MMA with the Professional Fighters League and PFL Europe featuring world-class fighters such as Francis Ngannou and Cédric Doumbé, huge PPV boxing line-ups featuring Tyson Fury and Anthony Joshua, such as “Day of Reckoning”. DAZN also brings its customers top-tier football including Ligue 1 Uber Eats, and the UEFA Women’s Champions League.

DAZN has also delivered a distribution strategy, striking deals with prominent telco and cable operators, to ensure as many French sports fans can access DAZN’s compelling catalogue of premium live sports content, magazine programming, archive and other sports entertainment products. Daumin will report directly to Alice Mascia, whose group responsibilities include her roles as Group Chief Marketing Officer and CEO of DACH.

Shay Segev, CEO of DAZN Group, said: “DAZN’s global sports offering expanded into France last year and we’re excited to announce that Brice Daumin is joining our team to help us grow in this evolving market. With his extensive in-market experience across our strategic imperatives – customer focus, commercial development, and distribution – Brice will play a key role in our long-term development in France. This is a clear statement of DAZN’s commitment to France and our ambition to continue growing in this exciting sports entertainment market.”

Brice Daumin, CEO of DAZN France, said: “This was an easy decision for me to make. DAZN has already demonstrated its offer right across Europe, with its operations in Belgium, Germany, Italy, Portugal and Spain. Working with the biggest rights holder, in local markets and on a global level, DAZN delivers a fantastic service in a way that works for fans and rights holders. The opportunities for further growth in France are clear, especially when you look at the expanding range of sports entertainment products DAZN is creating – e-commerce, ticketing, social experiences and gaming. The French sports fan is ready for a new experience, one that DAZN will deliver.”

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Betsson Acquires Gaming Operator and Game Developer in the Netherlands

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Betsson announced that the Group has acquired Holland Gaming Technology Ltd, a gaming operator with a license in the Netherlands, and Holland Power Gaming B.V., a game studio that develops casino games for Holland Gaming Technology Ltd. The total consideration amounts to EUR 27.5 million on a cash- and debt-free basis and is financed with own liquid assets.

Holland Gaming Technology Ltd is a gaming operator, which holds a gaming license for casino games in the Netherlands and offers games through the websites www.goldruncasino.nl and www.goldruncasino .com.

Holland Power Gaming B.V. is a game development company in the Netherlands that supplies casino games exclusively for Holland Gaming Technology Ltd.

The total consideration amounts to EUR 27.5 million, out of which EUR 16 million is paid upfront at closing, and deferred payments of EUR 9 million and EUR 2.5 million will be paid in six months and twelve months respectively.

The acquisition will over time contribute to a higher share of revenue from locally regulated markets and is in line with Betsson’s strategic ambition to deliver profitable growth through geographic expansion.

The acquisition is subject to post-closing approval by the Dutch gambling regulator KSA.

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IGT Earns Gold Medal from Leading Sustainability Rating Agency EcoVadis

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International Game Technology PLC announced that it has earned a gold medal sustainability rating from EcoVadis, a leading provider of business sustainability ratings. This gold medal rating positions IGT among the top five percent of global companies assessed by EcoVadis for its comprehensive sustainable business practices. IGT scored particularly well in the areas of environment, ethics and sustainable procurement.

IGT’s sustainability programme was assessed under the EcoVadis criteria using 21 benchmarks within the categories of environment, labour and human rights, ethics and sustainable procurement. EcoVadis methodically evaluates environmental, social and ethical performance using these international sustainability standards for more than 85,000 companies worldwide.

“Receiving a gold medal from EcoVadis validates IGT’s long-time commitment to continuously improving our ESG results and the effectiveness of our Sustainable Play initiatives. IGT will leverage the gold medal honor from EcoVadis as inspiration for enhanced sustainability innovation and performance, as we help contribute to a more sustainable future for our business and stakeholders,” said Wendy Montgomery, IGT SVP Marketing, Communications and Sustainability.

EcoVadis’ business sustainability ratings are based on international sustainability standards such as the Ten Principles of the UN Global Company, the International Labour Organisation conventions, the Global Reporting Initiative standards and the ISO 26000 standard. The ratings provide an evidenced-based analysis on performance and an actional roadmap for continuous improvement.

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