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Veikkaus Launches B2B Subsidiary “Fennica Gaming”

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The international business-to-business operations of Veikkaus’ subsidiary Fennica Gaming Ltd have been launched. The company engages in the provision of game services and products to corporate customers on international game development markets.

Timo Kiiskinen, Managing Director of Veikkaus’ new subsidiary Fennica Gaming and former SVP, New Business of Veikkaus Oy, is thrilled about the new company and the launch of the new business.

“The long and thorough preparations are now over, and we have launched the new business operations. We are living historic moments in our industry. The new company enables us to commercialize the gambling industry expertise that we have in Finland,” Timo Kiiskinen said.

At the beginning of 2022, a new Lotteries Act was adopted in Finland, enabling Veikkaus to launch international B2B operations. This was a big step, also welcomed by the members of the board of the new company: Mr. Olli Sarekoski, President and CEO of Veikkaus Oy, Mr. Ari Aarnihuhta Veikkaus’ CIO, Ms. Regina Sippel, Veikkaus’ CFO, and Ms. Hanna Kyrki, General Counsel at Veikkaus.

Fennica Gaming has already signed its first business contract with Lotteries Entertainment Innovation Alliance (LEIA). The first gambling companies to adopt games by Fennica Gaming were the Norwegian company Norsk Tipping and Svenska Spel. The eInstants developed in Finland, Sinnatagger (The Tantrums), and Tuttifrutti (Fruttis) have been available on Norsk Tipping’s website since 20 April, Gullfeber (Northern Jack) from 26 April and Fugleflokken (Chirpamore) from 2 May. In Sweden, players have had access to Nokkapokka (Chirpamore) since 25 April.

“Norsk Tipping has followed the development of eInstants at Veikkaus with keen interest over many years. We are building up a new portfolio of games in an entertainment category we call Yezz, and the games from Fennica with innovative game play, modern Scandinavian design and interesting game logic are an important addition to this portfolio. This initiative supports our endeavours to encourage our players to adopt games involving lower risks of generating problematic player behaviour. It is, as such, also one of Norsk Tipping’s many effective measures to promote responsible gaming,” Hans Erland Ringsvold, Head of Gaming Operations of Norsk Tipping, said.

“We are working passionately to develop our customers’ game business through high-quality gaming content, reliable solutions, and responsible player understanding. In our view, it is always important to think about the players. We are more than glad to help you find the best customer solution to develop your business,” Joni Hovi, SVP of Fennica Gaming, said.

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BLAST and Dansk Industri team up to support growth of esports industry in Denmark

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BLAST and Dansk Industri team up to support growth of esports industry in Denmark
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Partnership will focus on establishing a national esports industry framework  

Esports entertainment company BLAST and Dansk Industri (DI) will team up to support the long-term development of esports and establish a unified voice for the industry in Denmark.

BLAST and DI will work together to help shape and support a framework to develop and further cement Denmark’s status as a leader in esports, an industry that is now valued at over a billion dollars and is on course to have a global esports viewership of 577 million by 2024.

Denmark has an illustrious history in esports, and has grown to become one of the most dominant esports nations in the world. The country is a world-leader in Counter-Strike and is the birthplace of a number of the game’s biggest talents.

The country’s esports success and strong fan following has created a fast-growing industry that is opening up career and business opportunities, to underpin this growth the sector is in need of a ratified and unified esports strategy to help realise Denmark’s true market potential.

DI is Denmark’s largest, most representative and most influential business and employers’ organisation, covering manufacturing as well as service industries across sectors such as transport, energy, IT, health, trade and professional services.

Frederikke Emily Wacker, Head of Relations at BLAST, said: “Denmark has grown to become a market-leader in esports over the last few years thanks to first-class teams, players and tournaments, along with a hugely passionate fanbase. We still see plenty of room for growth and are targeting a higher ceiling for long-term success, this development requires an esports framework and mainstream voice to help support and accelerate the industry. Working with Dansk Industri will allow us to collaborate on creating a common goal and structure to help establish a sustainable top-to-bottom vision to further cement Denmark’s position as a global leader in the space.”

Maria Krüger Torp, Head of DI Tourism and Attractions, said: It is an absolute pleasure to be a part of BLAST’s impressive journey, step-by-step intensifying the way that esport presents itself live. Denmark has achieved a unique position within esports, built with an incredible effort by enthusiasts and entrepreneurs. Now it is time to take it to the next level with unconditional support from the business community and the political decision-makers. The potential is massive.”

BLAST is an esports entertainment company that creates live and digital experiences in a number of games including Counter-Strike and Fortnite. The Danish-based company is tasked with producing the competitive Fortnite esports scene for 2022, along with operating the year-long global Counter-Strike tournament series BLAST Premier, where the best teams and biggest stars compete for ultimate glory and a multi-million-dollar prize pool.

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AvatarUX roams the savannah in RagingPop™

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AvatarUX roams the savannah in RagingPop™
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Innovative slots supplier AvatarUX has ventured to the wild setting of the African savannah in its latest feature-rich hit, RagingPop™.

Containing AvatarUX’s hugely popular PopWins™ mechanic, the highly detailed and visually appealing slot combines numerous mechanics for action-packed gameplay.

A Golden Rhino acts as a super-high symbol, paying out with just a combination of two symbols, rather than three.

In addition, every time the reels are spun, the Raging Reel feature can be triggered, which will see Rhinos rampage across the screen, raising reel heights and adding multipliers to the matrix which can reach up to 500x in height.

In base play, through the ‘popping’ of wins, reels can reach up to six symbols high, while in the bonus this can hit seven, for increased win potential and anticipation building with every pop.

Three or more scatter symbols will award the free spins mode, which launches a multi-stage gamble mode, where players can spin a Gamble Wheel for increased free spins if successful. Multiple successful spins can lead to up to 30 free spins being awarded.

During the bonus round, there is progressive reel growth, with every reel growing by one symbol after 10 spins. This process is repeatable until max reel height is reached.

There is also the option for an Ante Bet feature to be enabled, doubling the base to bonus hit rate for an increase of 25% in stake value, as well as the ability to progress straight through to the Free Spins with the Buy Feature.

RagingPop™ becomes the latest title to join AvatarUX’s rich portfolio, filled with diverse themes that all highlight the innovative proprietary mechanic, PopWins™.

Nicola Longmuir, CEO at AvatarUX, said: “We’ve explored a plethora of dynamic themes in our PopWins™ series and in RagingPop™ we’ve journeyed to the African savannah for an immersive adventure.

“Combining numerous features, huge multipliers and a max win of 20,000x, it is another high volatility adventure that gives players the chance to enjoy the spectacular AvatarUX slots.”

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Kalamba Games signs major deal with 888casino

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Kalamba Games signs major deal with 888casino
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Kalamba Games has signed a partnership to deliver its portfolio of high-quality slots games to tier-one operator 888casino across numerous regions.

Providing a major boost to Kalamba Games’ reach, 888casino is one of the world’s leading online casino brands. The operator has a commanding presence across established iGaming hubs in Europe and burgeoning markets such as Ontario.

Distributed via Pariplay’s Fusion™ platform, Kalamba Games will begin to deliver its player-favourite titles such as Blazing Bull 2, Crystal Cavern, Firedrake’s Fortune, Joker Leprechauns and recent hit release Joker Max.

The studio has become one of the fastest-growing content and technology providers in the industry in recent years, developing its own RGS, BullsEye, its Stargazer analytics platform and a range of promotional tools on top of its commercially successful slot releases.

This latest major partnership deal with 888casino comes after a string of successful agreements with additional leading operators. These mark the latest step in Kalamba’s growth, which has seen certifications in regions such as Italy, Portugal, Spain and Sweden as the company continues to introduce its content and services to a growing number of clients across regulated markets.

Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “Delivering our games to such a prestigious and well-known operator like 888casino, demonstrates Kalamba’s ambitious growth trajectory both this year and going forward.

“We are excited to see the reception our games receive from players who use the 888casino brand and are thrilled by this landmark achievement.”

Talya Benyamini, VP B2C Casino at 888casino, said: “888 is a global operator, and our players expect a broad range of really high-quality games content when visiting our casino. This partnership with Kalamba Games will add more innovative slots to our portfolio, aligning with our product and content leadership strategy.”

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