eSports
SIDEQUEST BECOMES A PREMIUM PARTNER AND OFFICIAL ESPORTS VENUE PARTNER OF TUNDRA
Tundra has signed a global partnership with SideQuest, also known as Wanyoo, which will see the largest public gaming venue chain featured across the teams community activations, socials, content and Dota 2 team jerseys
Tundra, a London based esports organisation with an international roster of the world’s best Dota 2, Fortnite and FIFA talent has signed SideQuest as their Premium Partner and Official Esports Venue Partner in a global deal. The partnership will offer SideQuest visibility across all Tundra channels and will provide Tundra with bootcamp venues and spaces to create community events.
Wanyoo first launched in 1998 with an internet café in Shanghai, China and is now the largest chain of public gaming venues in the world with over 1200 stores in over 50 cities. Wanyoo UK division will now become SideQuest to give the brand a fresh new look that will better resonate with the UK gaming and esports community. Each store in the UK underwent a makeover to become an improved hub that would allow people to connect, compete and collaborate with people locally and across the country. Stores offer state-of-the-art gaming hardware, private hire, events and tournaments for any gamer of any level. SideQuest is also planning a regeneration of the esports studio based in Charing Cross Rd.
To kick off the rebrand SideQuest turned to Tundra, one of the fastest-growing esports organisations. The team recently signed a Fortnite roster and launched a content creator arm to the brand, increasing the teams reach by 81% to 2.9M in just one month with the signing of three new creators, ‘Jorhdys’, ‘Motor’, and ‘LukeDutch’, with more names being revealed soon.
The mutually beneficial partnership will offer the new brand visibility across Tundra’s social media channels and content, and promotion across the Dota 2 team’s jersey and in-game assets. Tundra will have access to all of SideQuest’s facilities across the UK for bootcamps, and together they will collaborate on community activations, allowing Tundra to cement its position as an international esports organisation.
To celebrate the rebrand and kick off the partnership Tundra pitted creators LukeDutch and Jorhdys against SebFUT and Motor to race to the flagship SideQuest Charing Cross store completing a SideQuest of their own along the way. Streamed live, creators were met at the store by Tundra’s ambassador, British Grime artist P Money who hosted a viewing party on Tundra’s Twitch channel watching as the race unfolded and interviewed talent on arrival. The broadcast offered viewers at home a chance to take a first look at the space.
Tomi Tikkala, Head of Business Development for Tundra said: “Wanyoo is a globally recognised gaming venue offering a fantastic network of players around the world. Our players, and therefore our fans, are not focused in one destination so having hubs that we can tap into for training or to connect with our community is incredibly important. We’re hoping to generate visibility for their new UK brand SideQuest and we also have big ambitions when it comes to how we engage with our community, whether that’s through content or physical events so having spaces available to us in all major cities presents a huge opportunity.”
Michael Mullholland, Marketing Manager of SideQuest said: “We at SideQuest are extremely proud to be an Premium Partner and Official Esports Venue Partner for Tundra. The world class performances of their players and their community is something that we view as greatly aligned with the experiences we want to be able to offer. Working with Tundra to be able to provide, not only the players but also their fans, unique opportunities to experience with our help is something we are extremely excited to be a part of.”
The new SideQuest Hub app and website are now available for gamers across the UK to access any of our UK Gamer Hubs and SideQuest Member benefits.
eSports
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted ‘Content Creator of the Year’ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, solidifying his stature as India’s biggest gamer.
Mortal’s groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-old’s illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of India’s most influential gaming personalities.
Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, “Winning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.”
This was Mortal’s sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as ‘Esports Mobile Player of the Year’, ‘Streamer of the Year’ and ‘Esports Personality of the Year’, Mortal’s victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.
“This award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, we’re not just creating history; we’re shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!” said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.
“When we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart we’ve poured into building who we are and what we stand for,” commented Lokesh ‘Goldy’ Jain, Co-founder, S8UL Esports.
Mortal’s achievement reaffirms India’s rise as a formidable force in the global esports and gaming content landscape.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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